China Soccer
03 März 2008 - 8:02AM
UK Regulatory
RNS Number:1477P
Galleon Holdings PLC
03 March 2008
3 March 2008
Galleon Holdings Plc
("Galleon" or the "Company")
Galleon launches Soccer Show in China with Chelsea F.C. and Guangdong TV Sports
channel
Galleon is pleased to announce that it has entered into a co-production
agreement with Guangdong TV Sports Channel, one of China's largest regional
broadcasters, and Chelsea Football Club, the exclusive football club partner,
for a live action soccer talent show "Super Soccer Star". The show is currently
going into production and is scheduled for broadcast in April 2008.
Under the terms of the agreement Galleon and Guangdong TV Sports Channel will
produce the initial series of 13 episodes on an equal partner basis for
broadcast on the Guangdong TV Sports Channel. The show is multiplatform and will
generate revenue from numerous channels and activities including, sponsorship,
advertising, mobile phone participation, live events, online activities and
branded merchandise.
Guangdong TV Sports Channel broadcasts across the Guangdong province to its 12
major cities and also certain parts of neighbouring provinces Guangxi and
Zhongxing reaching a total of 50 million estimated viewers. Guangdong TV Sports
Channel is one of the official broadcasting partners to the FA Premier League
("FAPL") broadcasting FAPL games into China.
The Super Soccer Star Show will provide a mix of football and entertainment as
well as interactive content for viewers. The show aims to promote football
skills and fitness in the teen age group and to appeal to family peak-time
viewing. Soccer schools and coaches across the Guangdong province will send
their most promising players to the show to participate in the selection process
over the 13 episodes of the show. Contestants are eliminated during the course
of the show with one of the final episodes being held in Chelsea leading to the
winner being granted a place to train at the Chelsea Academy.
Galleon owns the Super Soccer Star show and format. Following the establishment
of the first series it is intended to roll-out the format and the brand to other
provinces in China and other countries in South East Asia.
Stephen Green, Chief Executive, commented,
"We believe that Super Soccer Star could become a national show in China and can
springboard into other territories in SE Asia. This is an entertainment format
which appeals to grass roots football in China. We are delighted to have the
backing of a 'Super Brand' like Chelsea which will be working with us on the
project to support the technical side and the promotion to grass roots soccer in
the province. Chelsea is one of the most recognisable football brands in the
world and one of the best followed clubs in China."
Enquiries:
Stephen Green, Chief Executive tel. +44(0)20 8742 3636
Galleon Holdings plc
Graham Swindells tel: +44(0)20 3205 7500
Kaupthing Singer & Friedlander
Nomad & Broker
John Bick, Hansard Group tel. +44(0)20 7245 1100
www galleonplc.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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