Freepages Group PLC - Final Results
22 Dezember 1997 - 8:31AM
UK Regulatory
RNS No 9488t
FREEPAGES GROUP PLC
22nd December 1997
FREEPAGES GROUP plc
("Freepages" or the "Company")
Preliminary Results for the year ended 30 September 1997
Freepages Group plc, the interactive consumer information service
operating under the Scoot trading name in the UK and Holland, is
pleased to announce preliminary results for the year ended 30
September 1997.
* Revenue for the financial year ended 30 September 1997
increased to #15.4 million from #4.7 million representing an
increase of 228 per cent. Revenue in the 4th quarter amounted
to # 4.6 million.
* Net loss per share after exceptional items amounted to 3.4
pence for the year.
* Gross new classified contract value amounted to #6.2 million
(including #1.2 million of contract renewals) in the 4th quarter
versus #5.4 million in the 3rd quarter 1997.
* Operating cash outflow well controlled: net cash balances at
30th September 1997 of #34.6 million available for investment in
the growth of the business.
* During the 4th quarter the number of telephonic readouts
increased by 24 per cent to 2.6m and the number of internet readouts
increased by 36 per cent to 3.4m compared to the 3rd quarter 1997.
* Scoot Netherlands continues to substantially exceed
management budgets with 30 per cent higher revenue and 15 per
cent lower costs.
* Successful rebranding of the UK services into the 'Scoot'
brand resulting in increases in advertiser renewal rates, new
business conversion rates and higher quality consumer responses.
* The Company last week announced that it is in discussions
with VNU about substantially extending the scope of the co-
operation agreement between the two companies.
* It is expected that the Company will move to the Official
List of the London Stock Exchange during 1998.
In his statement to shareholders, Dick Eykel, Chairman said:
"Trading in the new financial year following the successful
rebranding continues to be strong. Based on the deferred income
level and advertiser retention rates, management expects that
revenue will continue to grow strongly during the 1997/98
financial year. The revenue in the UK and overseas is likely to
be fuelled by additional alliances and expected geographical
expansion."
Contacts:
Robert Bonnier, Freepages Group plc 0171 368 3900
Ronald Dorjee, Freepages Group plc 0171 368 3900
Mark Edwards, Buchanan Communications 0171 466 5000
Freepages Group plc/Preliminary Results
CHAIRMANS STATEMENT
This last financial year has been a period of major development in
the Companys history. The major events that have taken place
during the year are summarised in chronological order below.
October 1996
The Company announced an alliance with Virgin.Net, an internet
service provider in the United Kingdom, offering a directory
service under the name of Virgin.Net Scoot.
January 1997
Announcement of a 50:50 joint venture with VNU introducing the
Scoot services into the Benelux countries, starting in the
Netherlands. The joint venture partners committed to spend # 14
million in the Netherlands to finance the start-up.
February 1997
An exclusive strategic alliance was formed in the Netherlands with
Libertel, the second largest provider of mobile telephone
services, to offer the Libertel Scoot service to its subscribers.
March 1997
The Company raised #43 million net of expenses through an
international equity offering with a NASDAQ listing. This has
provided the Company with the financing to further develop its
consumer services and to expand geographically, enabling the
Company to execute its planned growth strategy during the
forthcoming years.
August 1997
Distribution channels were increased through the launch of a range
of CD-ROM titles marketed through our associated company TDS Group
Ltd.
Introduction of the Companys free internet fax/E-mail service.
September 1997
Opening of a new dedicated 400 person call centre in Telford.
The Company announced a #1.25 million strategic investment in
RequesT (UK) Ltd, a marketing technology company, which will allow
the Company to deliver additional purchasing benefits for its
consumers and highly targeted sales solutions for large corporate
clients. This service is expected to become available sometime in
1998.
The following events occurred after 30 September 1997:
October 1997
The Company decided to rebrand its service in the UK to Scoot,
enabling it to build a generic international brand reflecting the
service proposition it offers to both consumers and advertisers.
Introduced the innovative free Short Message Service ("SMS")
with Vodafone allowing consumers to receive advertiser information
directly on the mobile phone display.
Partnership with Excite creating Excite Scoot, a comprehensive
easy-to-use and locally-driven finding service.
November 1997
The Company subscribed for a #1.5 million convertible loan in TDS
Group Ltd. which continues to develop its business activities
successfully and is a key partner in the provision of high quality
business information to Scoot.
Partnership with AT&T developing a new mid-call diversion service
for consumers calling the 0800 192 192 number. Mid-Call Divert
enables the consumer to be automatically transferred to the
business of their choice and will be a breakthrough in the UK
telecommunication market.
December 1997
The Company announced that it is in discussions with VNU about
substantially extending the scope of the co-operation agreement
between the two companies.
Results
Revenue for the 12 months to 30 September 1996 was #15.4 million
compared with # 4.7 million for the previous year and represented
an increase of 228 per cent. In addition, a number of important
large contracts were in principle agreed during the fourth quarter
but will only be accounted for during the first half of the
1997/98 financial year. Operating cash outflow is slightly lower
than expected with net cash balances at the financial year-end of
#34.6 million.
The underlying sales trends continue to be strong with gross new
contract value of #6.2 million being achieved in the fourth
quarter. This includes #1.2 million of renewal contracts value
which has exceeded management expectations. Revenue for the
fourth quarter amounted to #4.6m showing a positive underlying
growth since the third quarter revenue was influenced by two major
contracts.
Renewals are fundamentally important for the business and are
typically sold 45 days prior to contract expiry, resulting in an
additional time lag in terms of revenue recognition, whilst all
associated costs are immediately expensed through the profit and
loss account.
Operating loss amounted to #11.5 million (before exceptional
items) compared to #10.1 million for the previous financial year.
Loss per share (after exceptional items) for the year was 3.4p on
a weighted average number of ordinary shares of 443.1 million. It
is the Companys policy not to declare a dividend whilst the
current investment phase continues.
Operating costs continue to be well controlled. In the last two
quarters, a charge of #1.5 million was made for potential
bad debts (some of which relate to sales made in previous
financial years). The Companys credit control procedures have
been significantly strengthened and therefore the Company expects
substantially less bad debt expense in the future. The Company
continues to incur substantial consultancy, legal & professional
fees which do not relate to the operational business.
In light of the one-off rebranding cost to Scoot, the Company
decided to take a one-off exceptional item of
#2.25 million in the fourth quarter. This figure is higher than
originally estimated due to increased marketing effort during the
rebranding period, which has already led to substantially higher
renewal rates in the current quarter.
Operational Review
Employees
Ongoing recruitment of senior and middle management resulted in a
substantial reduction of staff turnover creating a stable
environment that allows employees to develop in their individual
and team roles in a more focused and professional manner. During
the final quarter the number in sales and call centre staff
increased significantly and initial productivity and retention
results have proven to be very satisfactory. The number of total
employees grew from 386 to 589 during the financial 1996/97
period.
Infrastructure
The Company has now substantially completed its UK infrastructure
aligning the sales offices with three regional centres in Glasgow,
Manchester and Harrow. The major initiative during the year was
the opening of a national call centre in Telford, which on
projected call traffic will reach full capacity by the end of
1998.
Controls and Procedures
Key controls and operating procedures throughout the Company have
been further improved. In addition, the Company conducted a
detailed top down and bottom up budgeting exercise for the 1997/98
financial year. This has resulted in enhanced management
information systems.
Scoot Netherlands
Scoot Netherlands continues to substantially exceed management
budgets with 30 per cent higher revenue and 15 per cent lower
costs. On the first of September 1997 the service was launched
nationally following a three month test period. At the financial
year-end there were approximately 250 employees.
Key Operating Statistics
Dec-95 Mar-96 Jun-96 Sep-96 Dec-96 Mar-97 Jun-97 Sep-97
Telephone
readouts
millions 0.2 0.4 0.5 0.7 1.1 1.7 2.1 2.6
Growth
percentage - +100 +25 +40 +57 +56 +24 +24
Internet
readouts
millions** - 0.3 0.5 0.7 1.4 2.5 2.5 3.4
Growth
percentage - - +66 +40 +100 +78 0 +36
Gross new
classified
contract
value per
sales
executive #9,117 #11,585 #15,349 #15,349 #16,876 #19,400 #25,600 #26,600
Growth
percentage - +27 +32 0 +10 +15 +32 +4
Gross new
classified
revenue #m * 1.2 1.8 2.9 3 3.3 4 5.4 6.2
Growth
percentage - +58 +58 +2 +11 +23 +35 +15
*Total gross value of all new contracts entered into during the
period. Due to defaults and cancellations, not all the gross
contract value may ultimately be realised by Scoot.
** Internet service launched March 1996.
Strategic Review
Our strategic aim is to become one of the worlds leading
interactive consumer services companies, providing consumers with
powerful decision making information and connecting them directly
with sellers through mass distribution channels.
Brand proposition
Scoot represents a transportable brand proposition that reflects
the underlying values of our business. The new brand
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