MIAMI, Sept. 25, 2014 /PRNewswire/ -- Britvic, one
of the leading soft drinks companies in Europe, today announces the launch of a
Robinsons Fruit Shoot No Added Sugar flavor, Strawbrainy, a new
flavor developed exclusively for the U.S. market. The global kids'
brand introduces the flavor with playfully spooky, kid-friendly
limited-edition packaging, along with themed activities on the
brand's Facebook page, to fuel kids' imaginations for the
Halloween season.
"The new Strawbrainy flavor, with colorful, limited-edition fun
packaging, was developed to be a hit with moms and kids alike for
the Halloween season," said
Paul Basford, Vice President,
Britvic North America. "Our research and development team
leverages U.S. consumer insights to create flavors that appeal to
local tastes, and with this latest introduction to our product
portfolio, we expect the Fruit Shoot brand to thrive in the
U.S."
Robinsons Fruit Shoot is available in both No Added Sugar and
Regular varieties and is made with real fruit juice and contains no
high fructose corn syrup. Fruit Shoot drinks are packaged in
colorful bottles with a convenient re-sealable sports cap to ensure
easy drinking on-the-go. The new No Added Sugar Strawbrainy
flavor features strawberry, grape and apple juices and is low in
calories, with 15 calories per bottle. The new flavor will be
available in single-serve and six-packs of 10.1 fl oz bottles and
has a suggested retail price of $.99
per bottle and $3.99 per
six-pack.
For the upcoming Halloween
holiday, Fruit Shoot is featuring fun activities for moms and kids
on the brand's Facebook page and on their website,
www.fruitshootusa.com. On both websites, kids can meet the
Strawbrainy character and see teasers and videos about his spooky
adventures. Coupons will also be available to print via the
Facebook page, with an offer for consumers who buy three bottles of
single-serve Fruit Shoot to receive one free bottle.
"By introducing a new flavor with limited-edition packaging,
Britvic can amplify in-store marketing with our key retailers
during the Halloween holiday season,"
said Paul Basford. "Our
proven marketing initiatives will come to life as we continue to
seek to captivate the U.S. consumer audience."
Britvic introduced Robinsons Fruit Shoot to the U.S. market in
2008 and continues to pursue growth for its brand portfolio in the
U.S. through distribution partnerships with PepsiCo. Fruit
Shoot is widely distributed in Walmart, Family Dollar and 7-Eleven,
amongst other grocery and convenience stores.
About Britvic
Britvic is one of the leading branded
soft drinks businesses in Europe.
The company leverages its own leading brand portfolio including
Robinsons, Tango, Drench, J2O and Fruit Shoot as well as PepsiCo
brands such as Pepsi, 7UP and Mountain Dew which Britvic produces
and sells in Great Britain ("GB")
and Ireland under exclusive
PepsiCo agreements. Britvic is the largest supplier of branded
still soft drinks in GB and the number two supplier of branded
carbonated soft drinks in GB. Britvic is an industry leader in
Ireland with brands such as MiWadi
and Ballygowan, and in France with
brands such as Teisseire and Moulin de Valdonne. Britvic is growing
its reach into other territories through export, licensing and
franchising arrangements. Britvic is listed on the London Stock
Exchange under the code BVIC.
http://www.britvic.com/
http://www.fruitshootusa.com/
For further information:
Clare Littlejohn
Corporate Affairs & Communications for International,
Britvic
Clare.Littlejohn@britvic.co.uk
Deanna Kugler
Senior Account Executive, Porter
Novelli
Deanna.kugler@porternovelli.com
212-601-8267
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SOURCE Britvic