BS. Base Grp.

RNS Number:5088E
Base Group PLC
02 December 2002

For release
                                                         2 December 2002



          Base Group plc: Joint Collaboration with GEA World S.p.A
             For Italian Footballers transferring to the UK



Base Group plc, ("Basegroup": formerly Digital Sport plc) a leading sports
management and representation company whose shares are traded on AIM, announces
a 50:50  revenue sharing agreement with GEA World S.p.A ("GEA"), the Italian
Sports representation company. The deal gives Basegroup exclusive commercial and
transfer rights to 160 Italian footballing clients in Seria A and Serie B
leagues (equivalent to the UK's Premiership and 1st Division).



GEA clients include:

*         Alessandro Nesta (AC Milan and Italy)
*         Marco Di Vaio (Juventus and Italy)
*         Marco Materazzi (Inter Milan and Italy)
*         Mark Iuliano (Juventus and Italy).


As part of the agreement, Basegroup will provide a full range of services to
professional football players who transfer from Italy to England.  The Company
will share agency fees equally with GEA, who will provide a reciprocal service
in Italy.   Services will include the financial structuring of deals for GEA
players coming to the UK, relocation assistance, purchase and insurance of cars.

In addition, Basegroup's extensive commercial knowledge, contacts and
experience, generate a numerous commercial opportunities for GEA's clients.
These include: kit-sponsorship, soft drink deals and lifestyle magazine
articles.  Basegroup will take a percentage of all such fees.

Commenting, Leon Angel, Director, Basegroup, said:

"GEA represents an excellent portfolio of clients, offering great potential to
the UK Premiership, Nationwide League and Scottish Premier League.  At the
Interim results our stated strategy was to grow organically by acquisition and
via joint ventures.  This joint venture underlines that strategy, to build an
organisation which can compete successfully in the global sports management
industry."

Commenting, Alessandro Moggi, Chairman, GEA World, said:

"As Chairman of GEA World, I am very pleased to have entered into this Joint
Venture arrangement with Base Group. Base is GEA World's first formal
international partner.

Base is a young and exciting company which has a proven capability and expertise
in the UK football market.




I look forward to working with Base and establishing an important footballing
link between Italy and the United Kingdom."



ENDS


For further information please contact:

Paul Vann, Emma McCaffrey,               Paul McCaughey, Chief Operating Officer
Sam Allen                                Leon Angel, Director (020 7437 7666)


Binns & Co PR Ltd Tel: 020 7786 9600     Base Group plc       Tel: 020 7580 0705


Notes to editors:

Digital Sport plc ("the Company") became Base Group plc, as a result of AGM
approval in June 2002. A sports management company, whose shares are traded on
AIM, it has players, managers, and celebrities under management.  They include:
Harry Kewell; Darren Anderton; Gilberto da Silva; Magnus Hedman; and cricketer,
Brian Lara.

The Company, was formed in November 1999. In April 2000 it launched
onefootball.com, a European football website. In November 2000, it gained
admission to AIM, reversing into Ferrum Holdings plc: a cash shell, raising #4m
in equity capital.

In June 2001, Digital Sport plc completed its first acquisition, a sports
management company, Icon Management.  This comprised Base Soccer Agency: a
licensed FIFA agent, which represented Mr. Terry Venables. The acquisition
followed the disposal of the web-based business, onefootball.com to focus on
football player/manager representation. Their strategy, via a three-year plan,
will involve management restructuring and organic growth. A second acquisition
was announced in June 2002: Time Management Global Limited ("TMG"), another
sports representation business, for a maximum consideration in cash and shares
of #1.8m.  This added 65 sports clients to Basegroups' portfolio.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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