27 January
2025
Blackbird
plc
(the
"Company")
Nick Lisher joins executive team
for elevate.io Go To Market
implementation
Blackbird plc (AIM: BIRD), the
technology licensor, developer and seller of
market-leading cloud native video editing platform, Blackbird, and
developer of the online collaborative video editing and content
creation platform, elevate.io, gives an investor
update (via video):
Your
browser does not support HTML5
video.
In the video Ian McDonough, the Company's Chief
Executive Officer, interviews Nick Lisher, a Non-Executive Director
of the Company, who has recently been appointed as a consultant to
work on the Go To Market implementation for elevate.io. Ian and
Nick make the following points:
Go To Market
·
Nick's background is in helping fast growing consumer
subscription technology such as Flo Health Inc, the world's largest
health app, and early-stage technology companies such as Depop and
Nextdoor
· The
Go To Market implementation will identify the growth levers to get
elevate.io widely distributed
·
elevate.io is a pro video editing tool which is simple and
easy to use. The Go To Market implementation will also focus
on getting elevate.io to as many user teams as possible
· The
total addressable market for elevate.io is huge due to it being
online and collaborative
·
There has been a proliferation in the use of video within
marketing, as:
o over
90%1 of businesses use video as a marketing tool;
and
o there are over
65 million2 YouTube content creators
Product
update
·
Continual improvements have been made to elevate.io since the
last update, including:
o new shape
generator which helps users with graphics;
o enhanced text
features, including multi-line, line heights and line spacing;
and
o performance
improvements
· New
features and functionality are continually being added
· The
Company is on track to launch the payment gateway for elevate.io in
Q1 2025
Sources:
1 https://www.wyzowl.com/sovm-results-2024/
2 https://www.demandsage.com/youtube-creator-statistics/
Contacts:
Blackbird
plc
Tel:
+44 (0)20 8879 7245
Ian McDonough, Chief Executive
Officer
Stephen White, Chief Operating
and Financial Officer
Allenby Capital Limited
(Nominated Adviser and
Broker)
Tel: +44 (0)20 3328 5656
Nick Naylor / Piers Shimwell
(Corporate Finance)
Amrit Nahal / Guy McDougall
(Equity Sales and Corporate Broking)
About Blackbird plc
Blackbird plc operates in the fast-growing
SaaS, Media and Entertainment and content creation markets.
Blackbird plc's patented technology allows for frame accurate
navigation, playback, viewing and editing in the cloud and it has
two products.
BlackbirdⓇ a market leading suite of cloud-native
computing applications, is used by rights holders, broadcasters,
sports and news video specialists, live events and content owners,
post production houses, other mass market digital video channels
and corporations.
elevate.io is the company's new online
collaborative content creation platform currently in general
release. elevate.io is built using
Blackbird's core technology and is aimed at professional teams and
the fast growing Creator Economy.
Blackbird plc also licences its core video
technology, under its 'Powered by Blackbird' licensing model,
enabling video companies to accelerate their path to true cloud
business models.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/blackbirdcloud
www.elevate.io
