SoLocal, Partner of the 1st Google Digital Workshop in Rennes
12 Juni 2018 - 5:40PM
Business Wire
Regulatory News:
As part of strengthening the strategic partnership which
illustrates the very strong complementarity between SoLocal
(Paris:LOCAL) and Google regarding the common goal of digital
development of French companies, SoLocal is among the first
partners of the Google Digital Workshop in Rennes, which opened on
9 June.
In this new free space accessible for everyone, offering
courses and conferences dedicated to digital technology, SoLocal
will run workshops on a monthly basis contributing to the digital
acculturation of the region’s VSE/SMEs, alongside Google teams and
in partnership with institutional, economic and associative key
players in the region. From this month, SoLocal will address the
topics of e-reputation and data protection at the time of the
GDPR.
“We are pleased to be a founding partner of this space dedicated
to digital technology designed by Google. Together we are going to
meet Rennes and Breton entrepreneurs to enable them to develop new
skills and improve their level of competitiveness. It is our
responsibility to help them, especially considering that the close
relationship that prevails between SoLocal and VSE/SMEs for more
than 60 years is a major trust factor. We want to give them the
means to make the most of digital technology, in a simple and
practical way, with practical advice provided during our training
sessions with easily measurable results,“ says Pascal
Garcia, Secretary General of SoLocal.
SOLOCAL SUPPORTS COMPANIES IN RENNES IN THEIR
DIGITALISATION
SoLocal’s active involvement in the Google Digital Workshop
in Rennes once again put forward its commitment to making digital
technology accessible to all French companies, whatever their size
(VSEs, SMEs & Networks) and their activity. The training
sessions run by SoLocal professionals with complementary expertise
(e-reputation, data, website creation, etc.) offered to VSEs/SMEs
will be supplemented by presentations to the general public
regarding innovations designed within the Group. As such, SoLocal
will host two workshops in June: “E-Reputation &
Businesses” (26 June) and “Data protection at the time of
GDPR” (28 June).
SoLocal's involvement in this Google initiative is consistent
with other joint initiatives set up by SoLocal and Google to meet
the needs of local businesses. Hence, SoLocal and Google join again
in 2018 their expertise during regional events, the “SoLocal
Business Tour” which have already gathered together thousands
of professionals, in 6 large cities, who were invited to attend
free conferences and workshops on issues related to their
digitization.
A NEW STRATEGIC PARTNERSHIP BETWEEN SOLOCAL &
GOOGLE
Initiated back in 2013 with the distribution by SoLocal of its
1st Google offer, this new 2-year agreement, signed in April 2018,
doubles the resources devoted by both partners to support French
VSEs/SMEs as well as networks in their digital development.
SOLOCAL’S AMBITION: BECOME BUSINESSES’ TRUSTED LOCAL ONLINE
PARTNER TO DRIVE THEIR GROWTH
SoLocal relies on six core assets to meet its commitments to
French businesses: media with very strong audience levels (2.4
billion visits), geolocated data, technological platforms, a
unique commercial presence in France, numerous digital
talents, and, of course, partnerships with major online
players. With over 460,000 customers all over France, the Group
currently achieves over 84% of its turnover on the Internet,
ranking it among the leading European players in terms of online
advertising revenues.
About SoLocal Group
SoLocal Group is positioned as the trusted and local digital
partner supporting business companies to accelerate their growth.
To succeed in this transformation, it relies on its six key assets
some of them being unique in France: media with very high
audiences, powerful geolocated data, scalable technological
platforms, commercial coverage throughout France, privileged
partnerships with GAFAM and numerous talents (experts in data, IT
development, digital marketing, etc.). SoLocal Group's activities
are structured around two axes. First, a range of "full web &
apps" digital services on all devices (PCs, mobiles, tablets and
personal assistants), offered in the form of packs and
subscriptions, ("Digital Presence", "Digital Advertising", "Digital
Website"," Digital Solutions" and "Print to Digital"), and
integrating a digital coaching service, to support clients success.
Second, flagship owned media (PagesJaunes and Mappy) used daily by
Frenchs and offering an enriching and differentiating user
experience. With more than 460,000 customers across France and 2.4
billion visits on its media, the Group generated revenues of €756
million in 2017, 84% coming from Internet making it one of the
leading European players in terms of online advertising revenue.
SoLocal Group is listed on Euronext Paris (LOCAL). More information
is available at www.solocalgroup.com.
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