Believe further expands in Japan, unveils new imprint dedicated to championing Japanese hip-hop with ¥ellow Bucks, Red Eye, and Issei Uno Fifth
08 Februar 2024 - 6:00PM
Believe further expands in Japan, unveils new imprint dedicated to
championing Japanese hip-hop with ¥ellow Bucks, Red Eye, and Issei
Uno Fifth
Believe further expands in
Japan, unveils new imprint dedicated to
championing Japanese hip-hop with ¥ellow Bucks, Red Eye, and Issei
Uno Fifth
Thursday, February 8th, 2024 –
Believe, one of the world’s leading digital music companies,
announces today the launch of ‘PLAYCODE’, a new imprint dedicated
to championing the growing Japanese hip-hop music scene, including
partnering with some of Japan’s leading acts: ¥ellow Bucks, Red
Eye, and Issei Uno Fifth.
This launch marks a new step in Believe’s
expansion in Japan, less than a year since it began operating in
the country, in October 2023. As part of Believe Japan’s Artist
Services offering, ‘PLAYCODE’ aims at nurturing the booming local
hip-hop music scene. It will combine Believe’s unique digital
artist development capacities – strategic, marketing and financial
support –, unrivalled local hip-hop expertise, and long-term
partnerships with key digital players to accompany its artists at
all stages of their careers reach wider audiences and grow their
careers locally and internationally.
With +450K monthly listeners on Spotify and
66,7K followers on YouTube, ¥ellow Bucks is one of the most
influential hip-hop artists in Japan, whose breakthrough hit
‘YESSIR’ cumulates +36M views on YouTube and +25M listens on
Spotify to date. After Red Eye winning the 16th High School Rap
Championship in 2019, Red Eye has become a force to be reckoned
within the hip-hop music scene, cumulating over 500K followers
across all social platforms, with his ‘POCKET’ series reaching +8
million streams. Issei Uno Fifth’s massive hit ‘SLIDE’ gained
popularity on TikTok, reaching +1.6M streams on Spotify and leading
him to be one of the winners of TikTok’s Spotlight Programme.
After creating a series of hip-hop focused
imprints in Thailand (bYOND), Italy (MAST) and France (Avant-Garde,
AllPoints and Morning Glory), the launch of ‘PLAYCODE’ confirms
Believe’s long-lasting commitment to nurture and drive hip-hop
independent artists to their utmost level all around the world, all
the while remaining in full control of their creative freedom and
careers.
Mari Ochiai, Head of Artist Services,
Believe Japan, said: "Hip-hop in Japan is undergoing a
massive shift, with more and more artists reaching growing
audiences, both locally and beyond. The level of talent is
outstanding and the potential for growth is massive. I am convinced
that the launch of 'PLAYCODE’ will open a new chapter in Japanese
hip-hop’s history. I look forward to joining hands Japan’s very
best hip-hop talents, putting Believe’s unrivaled digital artist
development expertise at their service to create the future of
Japanese hip-hop!”
Sylvain Delange, Managing Director,
APAC, Believe, said: “Only a few months after the launch
of Believe in Japan, we are proud to unveil 'PLAYCODE’, with the
aim of supporting the growth of a healthy, professionalized and
industry-leading hip-hop ecosystem in Japan. We could not dream of
better ambassadors than ‘¥ellow Bucks’, ‘Red Eye’, and ‘Issei Uno
Fifth’ to join force with us and ascend Japanese hip-hop to
mainstream acclaim. Coupled with Mari’s unparalleled expertise,
deep-rooted passion for Japanese Hip Hop and visionary leadership,
we are confident that 'PLAYCODE' will serve as a beacon for the
entire Japanese hip-hop community, fostering creativity,
collaboration, and innovation.”
*****
About BelieveBelieve is one of
the world’s leading digital music companies. Believe’s mission is
to develop independent artists and labels in the digital world by
providing them the solutions they need to grow their audience at
each stage of their career and development. Believe’s passionate
team of digital music experts around the world leverages the
Group’s global technology platform to advise artists and labels,
distribute and promote their music. Its 1,720 employees in more
than 50 countries aim to support independent artists and labels
with a unique digital expertise, respect, fairness and
transparency. Believe offers its various solutions through a
portfolio of brands including Believe, TuneCore, Nuclear Blast,
Naïve, Groove Attack, AllPoints, Ishtar and Byond. Believe is
listed on compartment B of the regulated market of Euronext Paris
(Ticker: BLV, ISIN: FR0014003FE9). Believe.com
Press contacts:Manon JESSUA –
manon.jessua@believe.com Anass BENDAFI –
anass.bendafi@agenceproches.com | Cell: +33 6 80 42 51 84
Investor Relations
contact:Emilie MEGEL – emilie.megel@believe.com | +33 6 07
09 98 60
- Press release - Believe further expands in Japan & unveils
new imprint - 08.02.2024
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