BIC : LAUNCH OF BIC SHAVE CLUB, THE FIRST ONLINE SUBSCRIPTION SERVICE WITH A BIC REFILLABLE SHAVER FOR MEN
28 März 2017 - 6:00AM
BIC Group - Press
Release
Clichy - 28 MARCH 2017
BIC LAUNCHES BIC SHAVE CLUB, THE
FIRST ONLINE SUBSCRIPTION SERVICE WITH
A BIC REFILLABLE SHAVER FOR
MEN
Product pictures available
in the PDF version.
BIC launches in France its first
direct to consumer online-only subscription service with a BIC
refillable shaver for men: The BIC SHAVE CLUB
www.bicshaveclub.com
Consistent with BIC's vision to
offer simple and high quality products aimed at simplifying the
consumer's daily life, BIC created BIC SHAVE CLUB to meet new
consumption trends with a tailor-made offer. Consumers will receive
a high performance and affordable shaver directly to their home
with refillable cartridges delivered at their desired
frequency.
Bicshaveclub.com (picture) |
The SHAVE BOX (picture)
The first month |
The REFILLABLE CARTRIDGES KIT (picture)
Following months |
The BIC SHAVE CLUB offers diverse
subscription formats, delivering the best BIC shaving technology in
two refillable shavers.
#3
#3 is the ideal shaver for a quick
and efficient shave
-
3 blades-patented technology for a quick and
efficient shave
-
A lubricating strip with Aloe Vera and
-
Vitamin E for a smooth glide
-
An easy-to-refill system
-
An ergonomic handle designed with anti slip
rubber grip
-
5€ / month
|
#5
#5 is ideal for a precise
and ultra close shave
-
5 movable blades-patented technology for a
closer shave and optimal comfort
-
A precision edging blade at the back of the head
to easily reach difficult areas such as side burns
-
A lubricating strip with Aloe Vera and Vitamin E
for a smooth glide
-
An easy-to-refill system
-
An ergonomic handle designed with metal and
rubber grip for a better handling and control
-
Launching offer: 5 € the 1st
month,
-
then 9€ / month
|
With BIC SHAVE CLUB, BIC makes
another move in e-business with a dedicated online shaving delivery
service that finally makes shaving simple and affordable. The
service will be initially tested on the French market where the
brand benefits from a strong reputation and history.
"With more than 40 years of
research and development in shavers, BIC was the first to disrupt
the world of shaving by offering consumers a safer and more
convenient non-refillable shaver. With BIC SHAVE CLUB, we are
pursuing our objective to simplify the consumer's life by offering
the best BIC shaving technology, delivered at home, always at the
best price," outlined Gonzalve Bich, BIC Chief Operating
Officer.
* *
*
Investor Relations: +33 1 45 19 52 26 |
Press Contacts |
Sophie
Palliez-Capian
sophie.palliez@bicworld.com |
Albane de
La Tour d'Artaise albane.delatourdartaise@bicworld.com |
Katy
Bettach
katy.bettach@bicworld.com |
Priscille
Reneaume: +33 1 53 70 74 70
preneaume@image7.fr |
For more information, please consult the corporate
website: www.bicworld.com
2017
Agenda (all dates to be confirmed)
First
quarter 2017 results |
26 April
2017 |
Conference
call |
2017
AGM |
10 May
2017 |
Meeting -
BIC Headquarters |
Second
Quarter 2017 results |
03 August
2017 |
Conference
call |
BIC is a world
leader in stationery, lighters, shavers and promotional products.
For more than 60 years, BIC has honored the tradition of providing
high-quality, affordable products to consumers everywhere. Through
this unwavering dedication, BIC has become one of the most
recognized brands in the world. BIC products are sold in more than
160 countries around the world. In 2016, BIC recorded Net Sales of
2,025.8 million euros. The Company is listed on "Euronext Paris"
and is part of the SBF120 and CAC Mid 60 indexes. BIC is also part
of the following Socially Responsible Investment indexes:
CDP's Climate A List, CDP's Supplier Climate A List, CDP Supplier
Engagement Leader Board, FTSE4Good indexes, Ethibel Sustainability
Index (ESI) Excellence Europe, Euronext Vigeo - Eurozone 120,
Euronext Vigeo - Europe 120, Stoxx Global ESG Leaders
Index.
BIC - Launch of BIC SHAVE
CLUB
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: BIC via Globenewswire
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