Cialis(R) (tadalafil) Overtakes Viagra to Become Number One Selling Erectile Dysfunction Treatment in France
18 April 2005 - 1:50PM
PR Newswire (US)
Cialis(R) (tadalafil) Overtakes Viagra to Become Number One Selling
Erectile Dysfunction Treatment in France - Cialis Achieves 49% of
Total Tablet Sales Two Years After its Successful Launch - BOTHELL,
Wash. and INDIANAPOLIS, Ind., April 18 /PRNewswire-FirstCall/ --
Lilly ICOS LLC (NYSE:LLYNYSE:andNYSE:Nasdaq:NYSE:ICOS) reported
today that Cialis(R) (tadalafil)(1), the only erectile dysfunction
(ED) treatment clinically proven to work up to 36 hours for most
men, has surpassed Viagra(R) (sildenafil citrate) in France for the
second consecutive month. In January 2005, Cialis accounted for 45
percent of the total PDE5 inhibitor tablets sold from wholesalers
to pharmacies in France; Viagra's total for that same period was 44
percent. For the month of February 2005, Cialis continued its
growth in France by attaining 49 percent of tablets sold from
wholesalers to pharmacies, while Viagra had the second largest
share with 40 percent, according to the latest IMS market share
information.(2) The market share of Cialis in France has grown
consistently since the product was introduced in Europe in February
2003. Since December 2004, Cialis has secured an additional 6.4
percentage points of the total share of tablets from wholesalers to
pharmacies to gain the largest share of sales in the French market.
"The success of Cialis in France is an exciting milestone for the
brand and for Lilly ICOS, especially because we joined the market
after the leader was so well established," said Leonard Blum, ICOS
Vice President, Sales and Marketing. "The key benefit of Cialis --
the up-to-36 hours that Cialis gives a man and his partner to
choose the moment for intimacy that's right for them -- is the
reason we have always said Cialis would succeed in the ED
marketplace. This benefit means couples who don't want to schedule
romance can have time to relax and, for instance, have dinner or
simply enjoy time together, allowing intimacy to happen when the
moment is right." Since its approval in the United States in
November 2003, Cialis has increased its share of total
prescriptions every month in the U.S. For the week ended April 1,
2005, Cialis held a 24 percent share of new and 22 percent of total
U.S. oral ED treatment prescriptions.(3) "We are not surprised by
the success of Cialis in France, a country many people associate
with romance and love," said Matt Beebe, Cialis U.S. Brand Team
Leader, Lilly. "Here in the U.S., where Cialis was the third
product to enter a very competitive market, we have our own success
story -- just four months after launch, Cialis secured the second
largest share of the ED market. We're pleased to see the market
share of Cialis continue to grow each month as more and more men
discover the benefits Cialis has to offer." About ED ED is defined
as the consistent inability to attain and maintain an erection
sufficient for sexual intercourse. ED affects an estimated 189
million men worldwide.(4) Experts believe that 80-90 percent of ED
cases are related to a physical or medical condition, like
diabetes, cardiovascular diseases, and prostate cancer treatment,
while 10-20 percent are due to psychological causes.(5,6) In many
cases, however, both psychological and physical factors contribute
to the condition.(7) About Cialis Cialis, approved by the FDA in
November 2003 for the treatment of erectile dysfunction, is the
only oral ED treatment shown to improve erectile function up to 36
hours in most men. Cialis can be taken without regard to food. The
absorption of Cialis is not reduced by food, including high-fat
foods. Cialis is currently available in approximately 100
countries, including Australia, Brazil, Mexico, Canada, the United
States and countries throughout Europe. More than 4.5 million
patients worldwide have been treated with Cialis since its first
introduction in February 2003. Cialis is available by prescription
only and is not for everyone. Men taking nitrates, often used for
chest pain, should not take Cialis. Such a combination could cause
a sudden, unsafe drop in blood pressure. Men should discuss their
medical conditions and medications, including alpha blockers for
prostate problems or high blood pressure, with their doctors to
ensure Cialis is right for them and that they are healthy enough
for sexual activity. The most common side effects with Cialis were
headache, upset stomach, delayed backache or muscle ache. Although
rare, men who experience an erection for more than four hours
(priapism) should seek immediate medical attention. Men should not
drink alcohol in excess with Cialis. Cialis does not protect a man
or his partner from sexually transmitted diseases, including HIV.
Individual results may vary. Cialis studies were not designed to
assess multiple intercourse attempts after a single dose. For full
patient information, visit http://www.cialis.com/. About Lilly ICOS
LLC Lilly ICOS LLC, a joint venture between ICOS Corporation
(NASDAQ:ICOS) and Eli Lilly and Company (NYSE:LLY), developed
tadalafil for the treatment of erectile dysfunction. ICOS
Corporation, a biotechnology company headquartered in Bothell,
Washington, is dedicated to bringing innovative therapeutics to
patients. ICOS is marketing its product, Cialis (tadalafil),
through Lilly ICOS LLC, for the treatment of erectile dysfunction.
ICOS is working to develop treatments for serious unmet medical
conditions such as benign prostatic hyperplasia, cancer and
inflammatory diseases. Lilly, a leading innovation-driven
corporation is developing a growing portfolio of first-in-class and
best-in-class pharmaceutical products by applying the latest
research from its own worldwide laboratories and from
collaborations with eminent scientific organizations. Headquartered
in Indianapolis, Ind., Lilly provides answers -- through medicines
and information -- for some of the world's most urgent medical
needs. Additional information about Lilly is available at
http://www.lilly.com/. P-LLY Except for historical information
contained herein, this press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements are based on
current expectations, estimates and projections about the industry,
management beliefs and certain assumptions made by the management
of ICOS and Lilly. Investors are cautioned that matters subject to
forward-looking statements involve risks and uncertainties,
including economic, competitive, governmental, technological, legal
and other factors discussed in the two companies' respective
filings with the Securities and Exchange Commission, which may
affect the business and prospects of the two companies and Lilly
ICOS. Results and the timing and outcome of events may differ
materially from those expressed or implied by the forward-looking
statements in this press release. More specifically, there can be
no assurance that Cialis will achieve commercial success or that
competing products will not pre-empt market opportunities that
might exist for the product. (1) Cialis(R) is a registered
trademark of Lilly ICOS LLC. All other trademarks are the property
of their respective owners. (2) IMS Health, IMS MIDAS(TM), France,
February 2005 and March 2005. (3) IMS Health, IMS National
Prescription Audit Plus7(TM), April 2005. (4) Data were
extrapolated from Feldman HA, Goldstein I, Hatzichristou DG, Krane
RJ. Impotence and its Medical and Psychosocial Correlates: Results
of the Massachusetts Male Aging Study, Journal of Urology. Vol.
151, 54-61, January 1994 and World Population Projection Program Of
United Nations (2002 Revision) with indirect standardization. (5)
Shabsigh, R. (2002). Back To Great Sex: Overcome ED and Reclaim
Lost Intimacy. New York: Kensington. (6) Diseases and Conditions:
Impotence, http://www.impotence.org/FAQ/index.asp. Data accessed
11.20.03 (7) Lue, Tom F. Erectile Dysfunction. N Engl J Med 2000;
342: 1802-1813. (Logo:
http://www.newscom.com/cgi-bin/prnh/20040122/LILLYICOSLOGO )
http://www.newscom.com/cgi-bin/prnh/20040122/LILLYICOSLOGO
DATASOURCE: Lilly ICOS LLC CONTACT: Kindra Strupp of Lilly,
+1-317-277-5170; or Lacy Fitzpatrick of ICOS, +1-425-415-2207
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