RESTON, Va., May 4, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media, today announced an agreement with Lightbox OOH
Video Network, a leading digital out-of-home media company, to
provide out-of-home (OOH) audience measurement. Under the
agreement, Lightbox will receive digital ad impressions, reach
estimates and audience profiles reported by month. This custom
solution, available now for all brands, will become eligible for
inclusion in Comscore's Plan Metrix® planning tool.
Lightbox is a digital out-of-home network that reaches audiences
at scale in environments along the consumer journey with 100%
video. While it is the largest video network in shopping and
lifestyle destinations, the company has significantly expanded into
new environments under the leadership of CEO Greg Glenday. Its network now includes all U.S.
WeWork locations and Lightbox Unlimited, powered by FrontRunner, a
flexible digital product that transforms commercial window fronts
into video displays.
With the new agreement, Lightbox becomes the first company to
utilize Comscore's emerging OOH solution. Comscore recently
announced its expansion into OOH measurement, forging alliances
with DPAA and the Out of Home Advertising
Association of America (OAAA) and accelerating product
development to incorporate OOH measurement into its
industry-leading cross-platform product suite.
"It's finally time for digital out-of-home to behave like an
actual digital medium," said Greg
Glenday, CEO, Lightbox. "At Lightbox, our largest client
partners want to buy our audiences and it's past time for us to
make that easier for them. Comscore is the measurement solution the
clients asked for, and we're thrilled to partner with them to
innovate in this space. Companies like Comscore planting a flag in
digital out-of-home is why analysts are so bullish on the future
growth of our industry."
Comscore continues to execute on its vision to measure outdoor,
cinema, and place-based advertising platforms, such as those found
in retail spaces, business and medical offices, entertainment
venues and transportation hubs.
Measured OOH audiences will be made available to advertisers and
agencies through Comscore Plan Metrix® Multi-Platform and existing
APIs. Plan Metrix® combines consumers' desktop and mobile behavior
with detailed information about their lifestyles, interests,
attitudes, demographics, and behaviors for a unified digital view.
Digital out-of-home networks will be treated as any other digital
publisher, giving hundreds of agencies access to its audiences.
"We are thrilled that Lightbox has turned to us for their
measurement needs," said Gary
Warech, Executive Vice President, Comscore. "Our charter
subscribers will help shape the way digital out-of-home is planned
and bought for a long time to come. Lightbox is an essential voice
to have at that table."
"For more than 20 years, the media ecosystem has relied on
Comscore's stable, granular measurement to achieve better business
outcomes, and we are excited to now begin executing on our vision
to incorporate out-of-home into our holistic cross-platform
approach," said Bill Livek, CEO,
Comscore. "Consumers are increasingly spending more time outside,
giving brands a prime opportunity to engage with relevant
audiences. Comscore is ready to help marketers optimize their OOH
campaigns with advanced audience insights."
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. For more information, visit
comscore.com.
About Lightbox
Lightbox is a leading digital
out-of-home video network that leverages technology and creativity
to connect advertisers with millions of consumers in the real
world. The premium video network offers national scale with
hyper-local execution via 10,000+ can't-miss, audio-available
screens in shopping destinations, city streets, and WeWork
locations across North
America.
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SOURCE Comscore