Behind the Wheel: A Sustainable Vintage
22 Dezember 2021 - 3:30PM
Take a virtual tour of the Fontanafredda organic
vineyard in northern Italy, as it works to produce the world’s
first zero-emission Barolo wine. From the vine to the wine, with a
little help from a New Holland prototype tractor powered by a FPT
Industrial engine running on biomethane, this latest episode in the
Behind the Wheel series explores how this sustainable cultivation
will be created: cnhindustrial.com/ASustainableVintage
London, December 22, 2021
“Welcome to the most beautiful place in the
world,” beams Andrea Farinetti, owner of the prestigious
Fontanafredda vineyard in the Langhe wine-growing region of
northern Italy. This idyllic setting is where New Holland
Agriculture and FPT Industrial, agriculture and powertrain brands
of CNH Industrial N.V (NYSE: CNHI / MI: CNHI), have come together
to help accelerate what Farinetti calls the “Green Renaissance”, a
transition to more sustainable agriculture within their estate.
Fontanafredda’s mission is to create an emissions-free wine making
process from start to finish, and their only missing piece was a
net-zero carbon footprint tractor – a need CNH Industrial’s
biomethane-powered prototype perfectly fulfills.
The episode captures aerial views of the tractor
as it expertly navigates the steep slopes and difficult terrain
between the precious Barolo vines. This prototype, specially
designed for Fontanafredda, is based on the New Holland Agriculture
crawler vineyard tractor. Its FPT Industrial F28 Natural Gas engine
is powered by natural gas produced by the anaerobic digestion of
agricultural waste, promoting a circular economy.
A series of informative and passionate
interviews with key players illustrates how the partnership of
Fontanafredda and CNH Industrial came together through a shared
desire to promote sustainable viticulture. This will culminate in
the world’s first zero-emission Barolo wine cultivation. The
success of the biomethane tractor marks another milestone on the
journey to decarbonizing agriculture for CNH Industrial and its
brands.
Andrea Farinetti’s enthusiasm is infectious and
his delight at being able to claim his wine will be emissions-free
is palpable. Watch the story of this sustainable vintage at:
cnhindustrial.com/ASustainableVintage
CNH Industrial
N.V. (NYSE: CNHI /MI: CNHI) is a global leader in
the capital goods sector with established industrial experience, a
wide range of products and a worldwide presence. Each of the
individual brands belonging to the Company is a major international
force in its specific industrial sector: Case IH, New Holland
Agriculture and Steyr for tractors and agricultural machinery; Case
and New Holland Construction for earth moving equipment; Iveco for
commercial vehicles; Iveco Bus and Heuliez Bus for buses and
coaches; Iveco Astra for quarry and construction vehicles; Magirus
for firefighting vehicles; Iveco Defence Vehicles for defence and
civil protection; and FPT Industrial for engines and transmissions.
More information can be found on the corporate website:
www.cnhindustrial.com
Sign up for corporate news alerts from
the CNH Industrial Newsroom:
bit.ly/media-cnhindustrial-subscribe
Media contact:
Rebecca Fabian Tel. +1 312 515 2249Email:
mediarelations@cnhind.com
- 20211222_PR_CNH_Industrial_BTW_Fontanafredda
- CNH INDUSTRIAL N.V.
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