Specialty Tea Consumption on the Rise
30 Juli 2007 - 12:00PM
PR Newswire (US)
Lipton(R) Pyramid Teas Introduces Three new Flavors to line of
Premium Teas ENGLEWOOD CLIFFS, N.J., July 30 /PRNewswire/ --
Consumers want affordable luxury, and are getting more
knowledgeable and demanding in their purchases. According to New
York-based Telsey Advisory Group, an independent research and
retail analyst firm, the luxury retail market -- currently a $45
billion industry -- will grow up to 9% in 2007. In response to this
trend and to the success of its premium brand of teas launched last
fall, Lipton(R), the world's leading tea brand with a unique
expertise in growing, purchasing and blending the best teas, is
introducing three new flavors to its line of premium teas:
Lipton(R) Pyramid Tuscan Lemon, Lipton(R) Pyramid Bedtime Story and
Lipton(R) Pyramid White Tea with Blueberry & Pomegranate.
Today, tea is a lifestyle choice. As the first company to bring
premium tea to mass market retail and grocery stores, Lipton(R)
continues to lead the way in the specialty beverage market and
gives consumers a luxurious experience with their tea. The Pyramid
line keeps with the company's long tradition of bringing high
quality at reasonable prices to consumers. In fact, it was Sir
Thomas Lipton who decided back in 1880 that he would make tea
accessible to all at acceptable prices. Before Sir Lipton, tea was
expensive; it was a beverage for the upper class. Lipton's new line
of Pyramid teas honors Sir Thomas Lipton's vision by marrying
traditional aspiration with an every-one-can-play attitude,
bringing mass market exclusivity to consumers. Throughout the past
year, Lipton(R) Pyramid Teas have been featured at exclusive events
such as the Sundance Film Festival and the Latin Billboard Awards.
The overwhelming response among celebrities and trend setters alike
has been that Lipton(R) Pyramid Teas are delicious premium teas
that deliver a multidimensional sensorial experience. Lipton(R)
Pyramid Teas are made with innovative, pyramid-shaped, gossamer tea
bags that allow the long leaf tea and real pieces of fruit more
room to infuse for greater aroma, color and taste. Each flavor of
Lipton(R) Pyramid Teas is a unique blend of long leaf tea, real
pieces of fruit, herbs and other natural flavors that create
one-of-kind taste experiences. Handpicked from the top two leaves
and a bud of the tea plant, the long leaf tea unfurls in the tea
bag not only creating an authentic tea experience but also ensuring
the natural antioxidant power of the whole tea leaves. Heightening
the experience, each unique blend offers up sweet aromas as you
open the box, steep your tea and taste the rich, delicious flavors.
Lipton(R) Royal Estates Tea Masters have carefully crafted each
blend of Pyramid teas to marry the base tea with 100 percent
natural flavors that create an extraordinary taste. Utilizing the
finest dried fruit, spices, flowers and herbs, mixed with black,
white and green teas, Lipton(R) is making the following new flavor
sensations available to consumers: Bedtime Story The first
chamomile tea in a pyramid-shaped bag in the mass market and the
first herbal variety in the Pyramid Tea collection, Bedtime Story
is a relaxing combination of ingredients designed to be consumed in
the evening to unwind. Made with predominantly chamomile to soothe
and relax, Bedtime Story is coupled with peppermint and spearmint
as well as spices for added pizzazz. Tuscan Lemon Tuscan Lemon is a
tribute to Lipton(R) Tea's great history of long-leaf black tea
from Ceylon. Lemon flavor adds a juicy, tart element. Real marigold
leaves add to lemon flavor and color, however the lemon is not
overpowering so the black tea can shine through. White Tea with
Blueberry & Pomegranate First discovered in the Fujian province
of China, Lipton(R) White Tea is plucked by hand from the tips of
tea buds before the tea leaf blossoms, to preserve the natural
goodness of the whole leaf. Made with real blueberries for a light
flavor and light tea infusion, White Tea with Blueberry &
Pomegranate is filled with antioxidant properties and represents
the trend in highly-caffeinated specialty white tea. White tea has
a subtle taste. Green tea is added to enhance the background note
and the tea's character. Lipton(R) Pyramid Teas are available
nationwide with a suggested retail price of $3.49 for an 18-count
box of White Tea and 20-count box of all other varieties. Lipton(R)
Pyramid Teas & the Healthy Beverage Guidelines In 2006, the
American Journal of Clinical Nutrition published Healthy Beverage
Guidelines proposed by a panel of nutrition experts to help
consumers choose healthy beverages as part of a balanced
nutritional diet. Water and tea were recommended more than any
other beverage. The Guidelines recommend up to 8 eight-ounce
servings of unsweetened tea and up to 4 eight-ounce servings of tea
with calorie-free sweetener.* New Lipton(R) Pyramid Teas are a
great way to incorporate one of the healthiest beverage options
possible into your daily routine without compromising satisfaction
or indulgence. *For the panel's complete recommendations on
beverage consumption, see the March 2006 issue of the American
Journal of Clinical Nutrition. About Lipton(R) Tea Lipton(R) Tea,
the world's leading tea brand, is available in more than 180
countries worldwide. With more than 100 years of tasting, buying,
and blending expertise, Lipton(R) Tea provides today's
health-conscious consumer with a variety of convenient,
great-tasting, healthy tea products -- from hot tea to ready to
drink to ice tea mixes. Lipton(R) Tea employs expert tea- tasters,
masters in the harvesting, production, purchase, transport and
blending of the more than 3,000 types of tea, who source its teas
from as many as 25-35 countries to ensure tea leaf integrity,
quality and freshness. Lipton(R) Tea is one of the only brands to
operate its own tea estates and research facilities, which are
located around the globe. Lipton(R) Teas are made from real tea
leaves, and most feature the brand's proprietary AOXTM Seal,
indicating the product contains a substantial level of flavonoid
antioxidants. Dietary antioxidants are thought to help protect the
body from the potentially damaging effects of free radicals.
Lipton(R) Tea is owned by Unilever [NYSE: UL, UN], one of the
world's largest consumer products companies. For more information
about Lipton(R) Tea and the Healthy Beverage Guidelines, visit
http://www.lipton.com/ or http://www.liptonpyramidteas.com/. About
Unilever Unilever [NYSE: UL, UN], one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Lipton,
Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000
people in 60 office and manufacturing sites in 24 states and Puerto
Rico - generating nearly $10 billion in sales in 2006. For more
information visit http://www.unileverusa.com/. DATASOURCE:
Lipton(R) CONTACT: Milly Navarro of Ogilvy PR Worldwide,
+1-972-335-8948 Web site: http://www.lipton.com/
http://www.liptonpyramidteas.com/ http://www.unileverusa.com/
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