FLYR and Azul Partner on Revenue Optimization Initiatives
26 Januar 2023 - 3:30PM
FLYR Labs, the travel industry’s leading innovator in Artificial
Intelligence (AI)-driven forecasting, pricing, and commercial-wide
decision-making, today announced a new partnership with Brazilian
airline Azul to deploy FLYR’s advanced AI technologies as a way to
optimize the airline’s revenue management strategy, starting with
fare bundles and ancillary product optimization, helping to meet a
growing variety of customer demands.
To help Azul achieve its goal of enabling total revenue
management and dynamic offer optimization, FLYR will provide Azul
with comprehensive data management, pricing, and forecasting
capabilities that enable tailored offers for Azul's customers.
The sale of ancillary products, such as seat selection, luggage,
priority boarding, and fare families, is a key profit driver for
Azul. FLYR’s AI-based Revenue Optimization solution combines all
available historical and ongoing data with deep learning algorithms
to determine the optimal pricing and distribution strategy. FLYR’s
solution will enable Azul to generate real-time prices for each
customer shopping request or as a scheduled continuous price,
allowing the airline to offer travelers the right ancillaries at
the right price with minimal change to the existing shopping
infrastructure. At the same time, the solution forecasts expected
revenues for each flight, all within an easy-to-navigate user
interface.
“We’ve long recognized that utilizing the latest technologies is
a vital component of remaining competitive and providing an
enhanced customer experience in a disrupted landscape,” said Daniel
Bicudo, marketing & ancillary revenues director, Azul. “We’re
looking forward to transforming our approach to ancillary revenue
through the use of FLYR’s cutting-edge AI solutions.”
Azul has been the fastest-growing airline in Brazil since its
launch in 2008 and currently has the largest airline network in the
country in terms of cities served, with flights to more than 150
destinations.
“We’re excited to partner with Azul and harness the power of AI
to improve their revenue management and offerings for customers,”
said Alex Mans, founder and CEO of FLYR. “The limitations of legacy
technology mean airlines have historically struggled to understand
how changes in fares can affect ancillary revenues. Through our
partnership, we will provide Azul with a crucial competitive
advantage when it comes to boosting profitability and enhancing the
customer experience.”
About AzulAzul S.A. (B3: AZUL4,
NYSE: AZUL) is Brazil's largest airline in number of flights and
cities served, an average of 900 flights per day, to more than 150
destinations. With an operational fleet of more than 160 aircraft
and more than 14,000 crew members, Azul has more than 300 direct
routes. In 2022, Azul was voted the most punctual airline in the
world, according to the OnTime Performance-OTP Review report by
Cirium - the world's leading reference for operational data in the
industry. In addition, in 2020, it received the award for best
airline in the world by TripAdvisor Travelers' Choice, being the
only Brazilian company to receive both recognitions. For more
information, visit www.voeazul.com.br/ri.
About FLYR Labs FLYR Labs, the pioneer of
The Revenue Operating System, is focused on the relentless
application of AI technologies that help transportation leaders
unlock their highest potential. Its clean sheet, vertically
integrated platform, brings data, forecasting, pricing, reporting,
and simulation capabilities into a “single pane of glass” that
informs and automates commercial-wide functions. FLYR’s end-to-end
platform can enable or automate all commercial decisions and
eCommerce experiences, including those through its internet booking
engine (IBE), offer management, customer messaging, customer
management, and content management capabilities, resulting in
improved revenue performance and digital customer satisfaction.
FLYR Labs is headquartered in California with offices in Los
Angeles, San Francisco, Dallas, Krakow, and Amsterdam. To learn
more about FLYR Labs, visit flyrlabs.com or follow @flyrlabs on
Twitter and LinkedIn.
Media
RelationsAzul Linhas Aéreas BrasileirasPress: (11)
98196-1035 imprensa@voeazul.com.br *Follow us on
Instagram: @imprensaazul
FLYR LabsJeff
Tieszenmedia@flyrlabs.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c082e5c9-8d94-4617-b829-f44a41b6b4e2.
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