CLIFTON, New Jersey,
Apr. 13, 2015 /PRNewswire/
-- mPower Technologies Inc. (http://mpowertech.com/), the
consumer products subsidiary of mPhase Technologies, Inc. (XDSL),
announced today that mPower's marketing campaign has broadened as
new portable jumpstarter products are added to the product
line. The company created an umbrella campaign that now
represents the growing line of products. Power to the
People shows the strength of the broad line of emergency power
sources available from mPower.
The Truck Jump is the newest jumpstarter, launching this
month. With a new battery solar generator prototype being
exhibited for the first time this week at the NAFA Fleet Management
show, this line extension was the opportunity to expand the ad
campaign to position the company and brand the full power source
line.
The initial marketing concept kicked off at the end of 2013 with
the launch of the mPower Jump. As the product line grew with
the Mini Jump, the Plus and the newly launched Truck Jump, the ad
campaign concept was extended. Because the user of an mPower
jumpstarter is found in broad and diverse target markets, the
company's marketing campaign uses photography of women to draw
attention in a market that is predominantly male.
The individual product branding is demonstrated throughout the
mPower website. The Media Center, which is under the
Resources tab, includes data sheets showing the marketing campaign
in thumbnail images that can be downloaded with a click on the
image. The product sheets detail the units' features and
technical specifications. Information is available for the
mPower Jump, Mini, Plus and Truck Jump. These product sheet images
can be found at www.mpowertech.com/media-center/
Wholesale pricing is available for resellers and
distributors. Those inquiries can be directed to
dealer@mpowertech.com. To learn more about the mPower
products go to the company's website at
www.jumpitnow.com.
Wherever you go, you're in charge.
About mPower Technologies
mPower Technologies Inc. is the wholly owned consumer products
subsidiary of mPhase Technologies, Inc. More
information about the company can be found at
http://www.mpowertech.com.
About mPhase Technologies, Inc. mPhase Technologies Inc.
(XDSL), a 2013 Frost and Sullivan recipient for the North American
Advanced Battery Technology Innovation Award. mPhase
Technologies is a publicly traded company (XDSL) that is pioneering
a revolutionary Smart Surface technology enabled by breakthroughs
in nanotechnology, MEMS processing and microfluidics. Our Smart
Surface technology has potential applications within drug delivery
systems, lab-on-a-chip analytic systems, self-cleaning systems,
liquid and chemical sensor systems, and filtration systems. mPhase
has pioneered its first Smart Surface enabled product, the mPhase
Smart NanoBattery, still in development. More information about the
company can be found at http://www.mPhaseTech.com.
Forward-Looking Statements. As a cautionary note to
investors, certain matters discussed in this press release may be
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such matters involve
risks and uncertainties that may cause actual results to differ
materially, including the following: changes in economic
conditions; general competitive factors; acceptance of the
Company's products in the market; the Company's success in
technology and product development; the Company's ability to
execute its business model and strategic plans; and all the risks
and related information described from time to time in the
Company's SEC filings, including the financial statements and
related information contained in the Company's SEC Filing. mPhase
assumes no obligation to update the information in this
release.
Contact: Danielle LaSalle
+1-973-256-3737
Email: dlasalle@mPhasetech.com
mPhase Technologies, Inc.
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SOURCE mPower Technologies Inc.