UWKI UWink Inc (CE)

uWink (OTCBB:UWKI), the entertainment and hospitality software company, and InSite Development, a leading developer of senior housing communities, have launched a revolutionary interactive game and entertainment facility at InSite�s Arbor Court, a ground-breaking senior housing community in Lancaster, California. This onsite amenity is an unprecedented effort to stave off the ravages of old age, including the early onset of Alzheimer�s, memory loss related to strokes and other mentally debilitating diseases, so that Arbor Court tenants can remain independent and active. Dubbed �E-COURT� (Experimental Center for Organized Recreation and Therapy), the facility features 100+ touch screen terminals running uWink�s unique multi-player digital entertainment technology. Scientist have proven that certain computer games actually increase cognitive functions in seniors and have found that new brain cells and new pathways can be developed throughout life (Source: Journal of Neurology, Nov. 2006). While other companies have created computer games for individuals, the uWink platform is the first to allow seniors to compete head-to-head playing a suite of senior-adapted digital games, including Bingo, uWink Scene Investigation (a riff on the popular CSI television series) and Picture Perfect (a �find the differences� game). Game launching and scoring are fully automated through the uWink software allowing for easy game play at any time. In addition, large wall projections, also powered by uWink technology, display the games as well as real-time leader-boards providing a fun and engaging environment for participants. Studies have found that working out in a group atmosphere is more motivational and therefor more likely to get people involved on a continual basis (Source: Motivational Effects on Memory: Chance of Winning, Group Structure and Gender, L. Ngaosuvan). �Watching these seniors engage in this competitive group game play, knowing that at the same time the system is providing physical, emotional and mental benefits, is the definition of Win-Win,� said Autumn Rodriquez, manager of Arbor Court. The uWink platform will also allow residents to play in excess of 80 individual games and interact with other digital entertainment on the touch screens. InSite and uWink are currently collaborating on the development of a number of additional senior-specific single and multi-player games to be rolled out in the facility shortly. "Our mission for Arbor Court is to allow seasoned citizens to age in a place with dignity, regardless of income,� said Principal Developer with InSite, Scott Ehrlich. "This amazing technology is not only addictively fun, but stimulates and sharpens peoples� brains in a way that is proven to improve memory recall and delay old age." uWink and InSite are also collaborating on the development of a low-cost, easy-to-install and operate, wireless 10-screen version of the E-COURT platform that they plan to offer to other senior housing facilities in the near future. "The reaction of the residents at Arbor Court, and our partners at InSite, to the E-COURT facility has been off the charts," said Nolan Bushnell, CEO of uWink. "The E-COURT deployment, as well as the development of a low-cost modular version for the broader senior housing market, truly demonstrates the flexibility and cost-effective versatility and breadth of possible uses of the uWink entertainment and hospitality platform." About InSite InSite Development acquires, rehabilitates, and develops properties in the Southern California area for its portfolio. InSite�s affiliated company Ironwood Management operates and manages the day to day business of this 3,200+ unit, half billion dollar portfolio. InSite�s 15+ years of experience in both market rate and affordable multi-family housing, allows the team to see opportunities where others may not. InSite�s purpose is to leverage the team�s intrinsic energy, creativity, relationships, and experience to unleash existing financial resources in partnership with local social service providers and community leaders to create a true social impact through the creation of new housing. For more information visit: www.insitedevelopment.com. About uWink�s Technology The uWink technology features an easy-to-use, fun "Web 2.0"-like user interface that looks and feels a lot like the browsing the Web and allows the guest greater control of the hospitality environment. Running on tabletop touch screens, the uWink software lets guests self-order and pay for food and drinks, play single and multi-player digital games, see movie trailers, take surveys and quizzes, view and interact with digital promotions and advertising and more � all in 11 different languages. Running uWink technology allows the hospitality venue to increase customer satisfaction and retention as well as improve operating margins and labor efficiency. About uWink uWink develops interactive digital media entertainment and hospitality software for use in a broad range of hospitality venues. uWink is led by entertainment and restaurant visionary Nolan Bushnell, founder and former CEO of Atari and Chuck E. Cheese (NYSE: CEC). For more information: www.uwink.com.