Sideqik, Along with Engine Media's Stream Hatchet,
Will Offer a Premier One-Stop-Shop
for Audience Measurement, Media Value Assessment and Brand
Connection to Gamers and Influencers
TORONTO, July 6, 2021 /CNW/ -- Engine Media Holdings,
Inc. ("Engine" or the "Company"; TSX-V: GAME; NASDAQ: GAME), a
company providing sports and esports gaming experiences, along with
media solutions focused on influencer marketing, gaming data and
analytics, and programmatic advertising, today announced the
completion of its acquisition of Sideqik. The transaction was
previously announced on June 16,
2021.
As a result of the completion of the transaction, Engine issued
410,523 common shares to the sellers and related parties, with such
amount subject to adjustment at closing for cash settlement of
certain transaction related expenses and other terms and conditions
of the agreement.
Tom Rogers, Executive Chairman of
Engine Media, stated, "With the completion of this deal, we can now
more broadly attract media and marketing dollars while also being
able to expand our data and analytics business."
"We are excited to officially welcome Sideqik and its
extraordinary team into the Engine family," added Engine Media
Chief Executive Officer Lou
Schwartz. "Due to the growth and focus on influencer
marketing, Engine empowers brands to discover and connect with
content creating influencers across any content vertical. It
provides tools to best shape the creation of authentic content that
resonates with consumers, as well as best in class measurement to
determine earned media value, sales effectiveness, and campaign
return on investment ("ROI"). The combination of Sideqik and Stream
Hatchet creates a company that boasts a world-class management team
and impressive client list that will allow us to advance Engine's
advertising and media offerings."
"We have been market leading partners, and I could not be more
excited about finally joining forces with Stream Hatchet and the
broader Engine team," said Jeremy
Haile, Sideqik's Co-Founder and Chief Executive Offer.
Sideqik will remain based in Atlanta,
Georgia, and the transition is expected to be seamless for
customers and employees across Sideqik's businesses.
About Engine Media Holdings, Inc.
Engine Media Holdings Inc. is traded publicly under the ticker
symbol (TSX-V: GAME) (NASDAQ: GAME). The organization is focused on
developing premium consumer experiences and unparalleled technology
and content solutions for partners in the esports, news and gaming
industry. The company's subsidiaries include Stream Hatchet; the
global leader in gaming video distribution analytics; Eden Games , a premium video game developer and
publisher with numerous console and mobile gaming franchises;
WinView Games, an industry innovator in audience second screen
play-along gaming during live events; UMG, an end-to-end
competitive esports platform enabling the professional and amateur
esport community with tournaments, matches and award nominating
content; and Frankly Media, a digital publishing platform
empowering broadcasters to create, distribute and monetize content
across all channels. Engine Media generates revenue through a
combination of direct-to-consumer and subscription fees; streaming
technology and data SaaS-based offerings; programmatic advertising
and sponsorships. To date, the combined companies' clients have
included more than 1,200 television, print and radio brands, dozens
of gaming and technology companies, and have connectivity into
hundreds of millions of homes around the world through their
content, distribution and technology services.
About Sideqik
Sideqik is an influencer marketing platform that offers brands,
CPG, direct marketers, and agencies tools to discover, connect and
execute marketing campaigns with content creators. Sideqik's
end-to-end solutions offer marketers advanced capabilities to
discover influencers with demographic and content filtering;
connect and message influencers; share marketing collateral such as
campaign briefs, photos, logos, videos; measure reach, sentiment,
and engagement across all major social media platforms; and
evaluate earned media value and ROI across the entire campaign.
About Stream Hatchet
Stream Hatchet is a global market leader in live-gaming audience
analytics. With API integrations into 16 of the world's leading
video game live-streaming platforms, Stream Hatchet powers the
esports and gaming industry with the most trusted audience
insights.
Cautionary Statement on Forward-Looking Information
This news release contains forward-looking statements.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of Engine to be materially different
from any future results, performance or achievements expressed or
implied by the forward-looking statements. Often, but not always,
forward-looking statements can be identified by the use of words
such as "plans", "expects" or "does not expect", "is expected",
"estimates", "intends", "anticipates" or "does not anticipate", or
"believes", or variations of such words and phrases or state that
certain actions, events or results "may", "could", "would", "might"
or "will" be taken, occur or be achieved. In respect of the
forward-looking information contained herein, including the
benefits to be derived from the Sideqik acquisition and prevailing
market conditions, Engine has provided such statements and
information in reliance on certain assumptions that management
believed to be reasonable at the time, including assumptions as to
the performance of Engine's stock price and business operations and
its ability to raise financing. Forward-looking information
involves known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements
stated herein to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information. Actual results could differ materially
from those currently anticipated due to a number of factors and
risks. Accordingly, readers should not place undue reliance
on forward-looking information contained in this news release.
The forward-looking statements contained in this news release
are made as of the date of this release and, accordingly, are
subject to change after such date. Engine does not assume any
obligation to update or revise any forward-looking statements,
whether written or oral, that may be made from time to time by us
or on our behalf, except as required by applicable law.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
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SOURCE Engine Media Holdings, Inc.