Dormez-vous study reveals Canadian parents are
dedicated to their child's sleep health
MONTREAL, Aug. 15,
2023 /CNW/ - Dormez-vous, Quebec's leading specialty sleep retailer,
released data from a new survey that sheds light on the direct
connection between sleep, mental wellbeing, and academic
performance in children. Everyone knows that sleep is important.
But for children, it can have a profound impact on their physical,
emotional and mental health.
According to the Canadian Mental Health Association (CMHA),
Canada's most established and
extensive community mental health organization in Canada, inadequate sleep can result in
irritability, poor moods, and a lack of energy – all of which can
hamper a child's academic performance.
"Studies have shown that sufficient sleep protects mental health
in adolescents, and enhances academic performance," said
Margaret Eaton, National CEO,
Canadian Mental Health Association. "Restorative sleep in children
improves brain function, development, working memory, and emotional
regulation."
The good news is that most Quebec parents understand this connection and
are actively taking measures to promote good sleep hygiene for
their kids.
Quebec parents champion sleep health
According to the Dormez-vous survey, conducted by Leger, an
impressive 82% of Quebec parents
firmly believe their children are getting sufficient sleep. This
sentiment is higher than the national average of 77%.
This is achieved due to two key actions by Quebec parents – actively promoting a regular
bedtime routine and providing a comfortable sleep space for their
child. Bedtime routines prove to be a key cornerstone, with 77% of
parents reporting that their children follow a set routine. This is
likely helped by the fact that almost nine out of ten Quebec youth have their own room, with parents
indicating that having a comfortable space to sleep is one of the
main reasons for their child's good night's sleep. Furthermore,
parents are creating the right conditions for a good night's sleep
by ensuring their child has a dark, cool and quiet room (49%),
sleeps in their own bed (44%) and establishes a consistent,
relaxing bedtime routine (43%).
"Sleep is critical for us to function both mentally and
physically," said Stewart Schaefer,
President and CEO, Dormez-vous. "We are proud to see the work that
Quebec parents are doing to foster
a healthy sleep environment, especially ahead of the school
year."
The survey findings indicate that a substantial number of
parents are setting the stage for better academic performance and
overall wellbeing for their children through their sleep habits.
The study found the benefits of a good night's sleep include having
energy throughout the day (80%), strong concentration or focus in
school (71%), wakes up in a good mood (68%), less stress/anxious
(60%), and performs well academically (59%).
For those respondents who believed their children weren't
getting sufficient sleep, they cited staying up too late (51%),
inconsistent bedtimes (39%) and excessive use of electronic devices
(32%) as the primary reasons.
As kids head back to school, it's important that parents take
active measures to promote healthy sleep habits and ensure their
kids get the sleep they need to set them up for success this school
year.
Dormez-vous' commitment to the
next generation
In recognition of sleep's direct role in a child's development,
Dormez-vous is donating $100,000 to
CMHA's Campus Peer Support Program, reflecting its commitment to
awakening Quebecers to the power of sleep. Dormez-vous' donation
will directly support youth at post-secondary campuses across the
province. Peer support plays an essential role in promoting
personal growth, supporting mental health recovery and improving
quality of life.
Set your child up for success this
school year
By promoting the importance of sleep, parents can steer their
children towards mental wellbeing, academic success, and a
promising future. To facilitate this journey, Dormez-vous has
curated a dedicated Back to School Shop featuring essential sleep
products to equip children with the sleep they need to excel.
For more information about Dormez-vous, please visit
www.dormezvous.com.
About Dormez-vous
Dormez-vous is Quebec's leading specialty sleep retailer. As
of August 15, 2023, Dormez-vous has
62 corporate-owned stores and 3 distribution centres in
Quebec. Dormez-vous is a
purpose-led organization dedicated to transforming lives by
awakening Quebecers to the power of sleep, and is committed to
building a company culture of inclusion and diversity where
differences are embraced and valued. The Company actively invests
in its sleep ecosystem, innovative products, world-class customer
experience, communities and its people. For more information about
Dormez-vous, please visit www.dormezvous.com.
About Canadian Mental Health Association
Founded in
1918, the Canadian Mental Health Association (CMHA) is the most
established, most extensive community mental health organization in
Canada. Through a presence in more
than 330 communities across every province and one territory, CMHA
provides advocacy and resources that help to prevent mental health
problems and illnesses, support recovery and resilience, and enable
all Canadians to flourish and thrive. For more information, please
visit www.cmha.ca.
About the Dormez-vous Survey
The survey, commissioned
by Leger in both English and French, was sourced from a random
sample of 2,002 Canadian parents (490 Quebec parents) of school-aged children. To be
eligible, respondents had to be a Canadian parent with a child
between the ages of 5 and 18 years of age. The online survey was in
market between July 20 and July 27,
2023 with a 95% confidence level.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations