TORONTO, Jan. 15, 2021 /PRNewswire/ -- Today, Canada
Goose launches its first-ever capsule collection, created in
partnership with guest designer, Angel Chen. With her experimental
approach to design and colour, coupled with a fusion of Eastern and
Western aesthetics, Angel Chen is one of fashion's brightest young
talents. Through her design language, she brings Eastern elements
and traditional techniques to life, creating a contemporary
collection without boundaries between countries, age and gender.
This capsule collection combines the traditional with the modern,
highlighting functional expertise and unique style. With
digital-first innovation at the forefront, Canada Goose and Angel
Chen are bringing this campaign to life through both augmented
reality (AR) and Computer-Generated Imagery (CGI).
"Over the years, we have worked with some of the world's best.
This season, we introduce a new type of partnership with Angel
Chen, our first ever guest designer," said Woody Blackford, EVP Product at Canada Goose.
"In our approach, we look for unique and creative perspectives,
drawing inspiration from distinct aesthetics that challenge
us. Our brief is to reinterpret and reimagine our core design DNA
through their eyes. Angel has done just that, putting her signature
spin on our most iconic products."
Initially revealed during Shanghai Fashion Week in October 2020, the exclusive thirteen-piece
collection for women and men follows the transformational journey
of the garments from winter in Canada to spring in China, showcasing the evolution of Canada
Goose's most iconic parka: the Snow Mantra. Putting her signature
twist on the brand's most comprehensive offering in outerwear,
Angel Chen creates two distinctive pieces within the collection:
the Women's Cropped Snow Mantra Parka for Angel Chen ($1,595 CAD), which can be worn upside down for a
discerning look and the Men's Convertible Snow Mantra for Angel
Chen ($1,795 CAD), which can be worn
four ways by experimenting with the removable lower half, sleeves
and hood. This collection leverages Canada Goose fabrics and
technologies, which were developed for the harshest weather
conditions and proven in the field for decades by scientists,
arctic workers and explorers. Angel Chen interprets the brand
through her unique perspective, not only through modern silhouettes
but also with vibrant colours. Unique colourways, including a bold
new red and two new shades of pink, are included to further honour
Angel's culture and heritage.
"Canada Goose is iconic, the reference for outerwear in
the world, and it was so exciting to work with their heritage
pieces, reinterpreting them through a new lens for this
collection," said designer Angel Chen. "Visiting the brand's
headquarters and touring their archival collections was so
inspiring! This collection represents the transition from winter in
Canada to spring in China. It is a dream watching it come to life
through my eyes on the runway to seeing it uniquely styled in the
city."
This collection further extends into Lightweight Down, Windwear,
Rainwear, Knitwear and Accessories categories. The women's
collection features the Chaka Vest ($795 CAD), the Mordaga Rain Jacket ($1,295 CAD), the HyBridge Knit Jacket
($895 CAD), the Logo Sweater
($595 CAD) and the Serdang Down
Jacket ($895 CAD). It also includes
the versatile Crossbody Bag ($595
CAD), which easily converts to a backpack and the Mini Crossbody
Bag ($350 CAD). The men's pieces
feature the Arxan Bomber Jacket ($995
CAD), the Mogan Rain Jacket ($1,495
CAD), the HyBridge Knit Hoody ($950
CAD) and the Logo Sweater ($695 CAD).
The garments are designed to be layered, mixed, matched and
transformed for a truly distinctive style, as well as provides
custom warmth and protection no matter the conditions.
The Angel Chen for Canada Goose in-store visual display includes
design elements that bring HUMANATURE to life; Canada Goose's
purpose platform, which unites the brand's sustainability and
values-based initiatives. The majority of materials used in these
displays are recycled, recyclable or biodegradable. The brand is
also incorporating an augmented reality (AR) experience to its
store windows globally. Starting at the end of January, guests
can unlock natural elements, such as blooming flowers by pointing
their camera at a QR code on the window. This AR experience will
also unveil product features and buying options through hotspots
available on the screen.
The Angel Chen for Canada Goose Spring 2021 collection is
available starting January 15, 2021
at select Canada Goose retail stores and select wholesale partners,
canadagoose.com, TMall and WeChat.
About Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE:GOOS,
TSX:GOOS) is a lifestyle brand and a leading manufacturer of
performance luxury apparel. Every collection is informed by the
rugged demands of the Arctic, ensuring a legacy of functionality is
embedded in every product from parkas and rainwear to apparel and
accessories. Canada Goose is inspired by relentless innovation and
uncompromised craftsmanship, recognized as a leader for its Made in
Canada commitment. In 2020, Canada
Goose announced HUMANATURE, its purpose platform that unites its
sustainability and values-based initiatives, reinforcing its
commitment to keep the planet cold and the people on it warm.
Canada Goose also owns Baffin, a Canadian designer and manufacturer
of performance outdoor and industrial footwear. Visit
www.canadagoose.com for more information.
About Angel Chen
Angel Chen is a Chinese designer
whose colourful approach to fashion coupled with the brand's
core-concept of fusion of Eastern and Western aesthetics, has made
her one of the country's brightest young talents, stocked
internationally at 80+ retailors. Chen is part of a new wave of
young Chinese designers making an impact locally and globally.
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SOURCE Canada Goose