Enthusiast Gaming’s U.GG Achieves Over 2 Million Downloads of its League of Legends Desktop Apps
28 Februar 2024 - 1:00PM
Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the
“Company”) (TSX: EGLX), the leading gaming and media company in
North America, is pleased to announce that its data-driven and
insights platform, U.GG, has achieved over 2.1 million downloads of
its League of Legends desktop applications, including over 575,000
downloads of its proprietary application since June 2023. This
milestone highlights the continued progress of the Company’s
strategic goal to convert the 10 million monthly average users of
U.GG’s website into users of its proprietary desktop application
where it benefits from significantly improved monetization, with Q4
2023 monetization per user showing an 8x improvement on the desktop
application versus the U.GG website.
In addition, U.GG’s League of Legends desktop
application has shown significant improvements in key engagement
metrics, including active users, which increased 43.3% from
December 2023 to January 2024, and average pageviews per session,
which saw an 18% improvement between Q4 2023 and Q1 2024.
“Our League of Legends desktop application
offers players assistive data and insights at every stage of the
game and is purpose-built to allow players of every level to
optimize their gameplay,” commented J.B. Elliott, EVP Strategy of
Enthusiast Gaming. “Our U.GG team has done an exceptional job of
creating a product that’s become an integrated part of the gaming
experience for millions of users, yielding tremendous engagement
and establishing U.GG as a pre-eminent data and insights platform
for these communities. As we continue to convert users, we expect
improvements in our yield and monetization opportunities, as well
as more data insights into our user base, which will allow us to
better serve our communities through targeted expansions.”
About Enthusiast Gaming
Enthusiast Gaming is the leading gaming media
and entertainment company in North America, building the largest
platform for video game enthusiasts and esports fans to connect and
compete worldwide. Combining the elements of its five core pillars:
creators, content, communities, games, and experiences, Enthusiast
Gaming provides a unique opportunity for marketers to create
integrated brand solutions to connect with coveted Gen Z and
Millennial audiences. Through its proprietary mix of digital media,
content and gaming assets, Enthusiast Gaming continues to grow its
network of communities, reflecting the scale and diversity of
gaming enthusiasts today.
Contacts
Enthusiast Gaming – Felicia DellaFortuna, Chief Financial
OfficerInvestors: FNK IR – Rob Fink & Matt Chesler, CFA,
investor@enthusiastgaming.comMedia: press@enthusiastgaming.com
Forward-Looking Statements
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “is expected”,
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future tense or indicating that certain actions, events or results
“may”, “could”, “would”, “might” or “will” (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include, but are
not limited to, statements regarding the Company’s strategic
initiatives and the financial impact thereof.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions, and expected future developments, including, but not
limited to, expectations and assumptions concerning: interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
gaming media industry; the Company’s growth plan, and judgment
applied in the application of the Company’s accounting policies and
in the preparation of financial statements in accordance with
applicable financial reporting standards. While Enthusiast Gaming
considers these assumptions to be reasonable, based on information
currently available, they may prove to be incorrect. Readers are
cautioned not to place undue reliance on forward-looking
statements. In addition, forward-looking statements necessarily
involve known and unknown risks, including, without limitation,
risks associated with general economic conditions; adverse industry
events; and future legislative, tax, and regulatory developments.
Readers are cautioned that the foregoing list is not exhaustive.
For more information on the risks, uncertainties, and assumptions
that could cause anticipated opportunities and actual results to
differ materially, please refer to the public filings of Enthusiast
Gaming which are available on SEDAR+ at www.sedarplus.ca. Readers
are further cautioned not to place undue reliance on
forward-looking statements as there can be no assurance that the
plans, intentions or expectations upon which they are placed will
occur. Such information, although considered reasonable by
management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement and reflect our
expectations as of the date hereof, and thus are subject to change
thereafter. Enthusiast Gaming disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable law.
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
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