Regulatory News:
Publicis Groupe [Euronext Paris FR0000130577, CAC 40]
(Paris:PUB) announces today that all the brands of Publicis Groupe
Production Platforms, its production pole, are changing their name
to 'Prodigious' and simultaneously launches brand logisticsTM, an
innovative brand asset production offering.
Publicis Groupe Production Platforms brings together specialist
production brands such as Mundocom in print, WAM in video or Bosz
Digital in digital. Their role is to help global brands produce and
deliver their messages across the planet by bringing to life
creative concepts efficiently as they enter production.
This change to one global brand marks the evolution of the
business to create a single cross-media production service company
able to deliver on a global scale. In recent years, Publicis Groupe
has made acquisitions and investments to integrate many different
production disciplines, in particular in the digital field, and to
expand the global presence of its production facilities that now
span over nearly 20 locations in Europe, North America and Latin
America with highly skilled offshore hubs in Costa Rica, Colombia
and Mauritius.
Publicis Groupe's production pole now operates across print,
video and digital from Paris, London, Nottingham, Milan, Turin,
Rome, Frankfurt, Madrid, Brussels, Copenhagen, Oslo, Stockholm, New
York, Chicago, Detroit, San José, Bogotá and Ebene.
"Over the years we have pioneered new businesses and made
strategic acquisitions in order to build the leading provider in
the world of cross-media production solutions", comments Jean-Yves
Naouri COO of Publicis Groupe. "Rebranding those skills across the
globe as a single, recognizable brand, Prodigious, allows us to
show the market that we have become that leader."
With Prodigious, Publicis Groupe launches brand logisticsTM, a
services offering designed to better help brands meet the
challenges of an increasingly diverse, complex and global media
landscape. "brand logisticsTM summarizes our ability to design,
produce and deliver brand content across all channels, using the
best tools and workflow processes, with one goal: seamless global
brand execution across all markets, delivered with agility and to
the highest creative standards", says Jean-François Valent, CEO of
Prodigious.
brand logisticsTM is built around five pillars:
1. Cross-media production: whether print, digital or video
2. Global campaign delivery and worldwide support for brand
management
3. Smart technology to reach new levels of efficiencies whether
by leveraging new production technologies like CGI (Computer
Generated Images) or by developing web-based workflow tools
4. Process and cost optimization to deliver better value as can
be offered by offshore centers
5. Uncompromised creativity thanks to best-in-class production
talent-sourcing and highly skilled personnel.
"Prodigious, brand logisticsTM will not only provide our
agencies and our clients with the production capacities that
today's challenging media landscape requires but will also prove a
real asset for our Groupe as decoupling – the parting of creative
work and its production – gains momentum", adds Maurice Lévy,
Chairman and CEO of Publicis Groupe.
Prodigious already works with many Publicis Groupe leading
creative agencies such as Publicis, Leo Burnett, Saatchi &
Saatchi, Razorfish or DigitasLBi and serves global brands such as
Citi, Coca Cola, General Motors, Kellogg's, L'Oréal, P&G,
Renault, Sanofi or Telefonica.
Prodigious continues expanding its global footprint and
strengthening its skill set by exploring opportunities in Asia,
Latin America and Eastern Europe.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of
the world's leading communications groups. We offer the full range
of services and skills: digital (DigitasLBi, Razorfish, Rosetta,
VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide,
Saatchi & Saatchi), public affairs, corporate communications
and events (MSLGROUP), media strategy, planning and buying (Starcom
MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in
108 countries, the Groupe employs 60,000
professionals.www.publicisgroupe.com | Twitter:@PublicisGroupe |
Facebook: www.facebook.com/publicisgroupe | Linkedin : Publicis
Groupe | http://www.youtube.com/user/PublicisGroupe |Viva la
Difference !
About Prodigious
Prodigious designs, produces and delivers brand content across
all channels, using the best tools and workflow processes. The
result: seamless global brand execution across all markets without
compromising creative quality. This is brand logisticsTM. It
is built on five pillars: cross-media campaign implementation,
global delivery, enhanced process design and deployment, process
and cost optimization and uncompromised creativity. Prodigious
boasts 1,500 employees in nearly 20 locations across Europe, North
America and Latin America, including three offshore platforms in
Costa Rica, Colombia and Mauritius. Citibank, Coca Cola, L'Oreal,
Renault or Sanofi are amongst its global clients.www.prodigious.com
|
Publicis GroupeCommunication corporatePeggy Nahmany, + 33
(0)1 44 43 72 83orInvestor RelationsMartine Hue, + 33 (0)1 44 43 65
00orStéphanie Constand-Atellian, + 33 (0)1 44 43 74
44orProdigiousFabienne Queyrane, + 44 7850 71 66
04fabienne.queyrane@gmail.com
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