Marco's Pizza Chooses Pepsi
28 September 2009 - 4:26PM
PR Newswire (US)
Authentic Italian Pizza Company Makes Pepsi-Cola its Exclusive
Beverage Provider TOLEDO, Ohio, Sept. 28 /PRNewswire-FirstCall/ --
Marco's Pizza announced today that Pepsi will be its exclusive
beverage provider as the pizza company looks to quadruple its
current store count. Marco's currently operates more than 190
stores in 17 states and plans to add more than 880 locations in the
coming years. Under the terms of the agreement, Marco's will carry
Pepsi products in fountain and bottle format, including soft drinks
Pepsi, Diet Pepsi, Sierra Mist and Mountain Dew, and will also
serve Aquafina, Gatorade and SOBE. The deal marks a switch to Pepsi
after 30 years with Coca-Cola. "PepsiCo and its portfolio of
brands, especially Mountain Dew, make sense for the next generation
of growth at Marco's," said Marco's Pizza CEO Jack Butorac.
"Consumer preference, economic considerations, and the tools,
resources and commitment to grow in our rapidly expanding system
were the key decision criteria, and we are excited that PepsiCo
will be part of Marco's next stage of expansion." "Marco's has
impressive plans and we want to help them achieve their goals,"
said Tom Everett, National Account Sales Manager, PepsiCo
Foodservice. "Our consumer insights and diversified brand portfolio
combined with their outstanding pizza is a recipe for success."
Marco's and PepsiCo completed the conversion in late August and the
terms of the agreement are effective immediately. About Marco's
Franchising, LLC (http://www.marcos.com/) Headquartered in Toledo,
Ohio, Marco's Pizza (Marco's Franchising, LLC) is the
fastest-growing pizza chain in the U.S. The company was founded in
1978 by Pasquale ("Pat") Giammarco and is committed to making
Ah!thentic Italian pizza with fresh ingredients. Marco's is ranked
one of the 25 largest pizza chains in the country by PMQ's Pizza
Magazine and the top franchise in financial strength by
AllBusiness. Marco's has grown from its roots as a beloved Ohio
brand to operate more than 190 stores in 17 states. About PepsiCo
Foodservice PepsiCo offers the world's largest portfolio of
billion-dollar food and beverage brands, including 18 different
product lines that each generate more than $1 billion in annual
retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola,
Tropicana and Gatorade - also make hundreds of other nourishing,
tasty foods and drinks that bring joy to our consumers in over 200
countries. The PepsiCo Foodservice Division integrates the relevant
units of the company's businesses in the United States and Canada.
Rooted in PepsiCo's "Power of One" principles, PepsiCo Foodservice
leverages the scale and breadth of the corporation's brands to
provide a unified voice to its customers and deliver competitive
advantage in the fast-growing foodservice and vending channels.
With more than $43 billion in 2008 revenues, PepsiCo employs
198,000 people who are united by our unique commitment to
sustainable growth, called Performance with Purpose. By dedicating
ourselves to offering a broad array of choices for healthy,
convenient and fun nourishment, reducing our environmental impact,
and fostering a diverse and inclusive workplace culture, PepsiCo
balances strong financial returns with giving back to our
communities worldwide. For more information, please visit
http://www.pepsico.com/. DATASOURCE: PepsiCo CONTACT: Rebecca
Wagner, SSG Marketing (for Marco's Pizza), +1-734-417-7663, ;
Joshua McCutchen, Pepsi-Cola North America, +1-914-253-2562,
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