GUANGZHOU, China, Nov. 10,
2023 /PRNewswire/ -- Vipshop Holdings Limited (NYSE:
VIPS), a leading online discount retailer for brands in
China ("Vipshop" or the "Company")
unveiled its "Online Outlet" immersive experience pavilion at the
6th China International Import Expo (CIIE), concurrently with the
release of its Global Buyer Manifesto.
At the same time, Vipshop introduced the dedicated "CIIE on the
Cloud" section within the Vipshop app, bringing together close to
100,000 top-quality items from international brands.
Vipshop's immersive CIIE experience: Simultaneous launch of
offline and online pavilions
Occupying 300 square meters, the "Online Outlet" immersive
experience pavilion in the Consumer Products Zone centers on themes
of exquisite fashion, current trends, quality living, and
environmental sustainability. The space offers a deep immersion
into the brand's discounted offerings, delivering a unique visiting
experience to attendees.
During the CIIE, Vipshop launched the "CIIE on the Cloud"
section within its app, collaborating with top international
brands, including Crocs, Daniel
Wellington, DKNY, GANT, Michael Kors, Neil Barrett, Pinko, Swisse, Tom Dixon, Clinique, Whoo, Elizabeth Arden and Make Up For Ever. The
initiative brings together nearly 100,000 high-quality products
across categories such as apparel, footwear, bags, sports and
leisure, beauty, skincare, home appliances, and health care. The
initiative is designed to offer users a broad selection of premium
products at more competitive prices.
"To replicate the atmosphere of our physical pavilion for online
users, we've duplicated its visual design in the digital realm," a
Vipshop spokesperson explained. "With the launch of 'CIIE on the
Cloud' within the app, we seek to present a fresh perspective on
quality living, enabling consumers to experience the finest aspects
of an international lifestyle without leaving their homes."
Vipshop's global buyers: Key players in elevating the
consumer market
At this year's CIIE, Vipshop unveiled the first edition of the
Global Buyer Manifesto, highlighting the purchasing teams'
commitment to core principles like focusing on sourcing top-quality
products, meticulously selecting brands, maintaining strict quality
standards, and offering competitive pricing to ensure a worry-free
shopping experience to users; collaborating with brands to provide
great deals; encouraging eco-friendly consumer behavior by
advocating environmental protection and sustainable practices.
Vipshop's team includes over 1,000 professional buyers
worldwide. The Company has set up offices in several countries and
regions, including France,
Germany, Hong Kong, Italy, Japan,
Singapore, South Korea, the UK and the US.
Through a comprehensive professional training and management
system, Vipshop's buyers carefully handpick global brands,
identifying the most cost-effective, superior quality products for
consumers. They also stay attuned to the latest industry and
fashion trends. At the same time, the buyers maintain strong
partnerships with global brands to introduce distinctive goods.
Leveraging the buyers' capabilities, the Company is able to secure
diverse product offerings that meet consumers' changing and
personalized preferences.
A senior executive at Vipshop shared that the Company's
participation in CIIE is focused on expanding its network of brand
partners, exploring new business opportunities, and enhancing its
market competitiveness. "In light of the significant integration of
international and domestic markets, we aim to enhance Vipshop's
role as an 'online outlet' platform. By teaming up with global
partners, we are dedicated to providing users with superior goods
and services," the executive elaborated.
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SOURCE Vipshop