Slim-Fast: An Effective Option to Help Cost-Conscious Americans Manage Their Weight
06 Januar 2009 - 11:00AM
PR Newswire (US)
Don't let the declining economy derail your weight loss goals
ENGLEWOOD CLIFFS, N.J., Jan. 6 /PRNewswire/ -- With the economy in
a downward spiral, many Americans are alleviating stress by turning
to the comfort -- and relatively low cost -- of high-calorie, less
healthy food choices that can lead to weight-gain. But with
two-thirds of Americans overweight or obese, knowing how to eat
right and economically during stressful times is an important tool
to help reduce the health risks of being overweight. "Research
shows that stress isn't the only ill health effect of an ailing
economy. Often, people simply don't eat well, whether it's to ease
their stress or save money," said Dr. Denise Martz, practicing
psychologist, professor and expert in the area of body image and
size. "The Slim-Fast Plan offers a scientifically proven approach
to help slim your waistline without trimming your wallet. The Plan
emphasizes sensible eating, portion control, regular exercise and
round-the-clock support, and can be customized to fit each person's
individual needs." At only about $1 average cost per Slim-Fast
meal(1), the Slim-Fast Plan is not only economical but also
flexible and convenient to fit within a person's busy lifestyle.
Slim-Fast offers free support and tracking tools at
http://www.slim-fast.com/, as well as an online community dedicated
to keeping dieters motivated and on track. This includes free
expert advice from Registered Dietitians and support from Weight
Loss Advisors, personalized meal plans, customizable fitness plans,
a weight tracker, body mass index calculator and personal, online
support from other Slim-Fast dieters. Additionally, the Web site
will feature a new online community complete with the user's
personalized icon and an improved Buddy System that allows members
to join groups, find buddies, and get daily support. Slim-Fast is
committed to providing a depth of consumer support for dieters to
help them navigate the rough waters of weight loss even in a lean
economy. With more than 35 published clinical studies, the
Slim-Fast Plan has been proven to deliver effective weight loss
results, and has been helping consumers succeed at losing weight
for the past 30 years. Slim-Fast meal replacement shakes and bars
provide built-in portion and calorie control, so there is no
counting calories or points, no weighing foods, and no phases. The
meals provide balanced nutrition with one-third of the recommended
daily intake for most essential vitamins and minerals. And
importantly, all Slim-Fast meals -- shakes and meal bars -- control
hunger for up to four hours. "Weight loss success is more than just
about the foods we eat. It's about creating lifelong, healthy
habits such as knowing the right portion sizes and making healthier
food choices," said Patricia Groziak, MS, RD, Senior Lead Country
Nutrition Manager for Unilever U.S. "Slim-Fast meal replacements
help take the guesswork out of dieting and offer an effective way
to lose weight -- and keep it off -- especially for people who have
difficulty with portion control and food selections. Of course, the
beauty of the Slim-Fast approach is that it can be tailored and
customized to fit your individual needs and lifestyle. With other
programs charging heavy fees for this degree of flexibility and
personalization, Slim-Fast truly offers a great value in proven
weight loss during a difficult economic time for the U.S." About
the Flexible and Wallet-Friendly Slim-Fast Plan The Slim-Fast Plan
is a four-step approach to weight loss that focuses on healthy
lifestyle habits. -- A Personalized, Balanced Diet: A customized,
flexible plan that allows you to mix and match your favorite foods
with Slim-Fast products to help control hunger and keep you
satisfied. -- An Individualized Activity Program: Finding ways to
incorporate regular physical activity into your daily life -- even
if you don't love to exercise. -- Support Around the Clock: Free
advice from Registered Dietitians, support from Slim-Fast Weight
Loss Advisors, and motivation from an online community of Slim-Fast
dieters. -- Tracking Your Success: Slim-Fast.com offers free online
tracking tools, including personalized food and fitness plans and a
weight tracker to help you monitor your progress. About Slim-Fast
Foods Company Slim-Fast, a business unit of Unilever, offers
delicious and balanced nutritional products, meal planning and
exercise advice to aid in weight loss and weight maintenance, which
can result in improved health. The Slim-Fast product line includes
an affordable range of Shakes, Smoothies, Powders, Meal Bars, Snack
Bars, Breakfast Bars and Muffin Bars that are available in retail
outlets nationwide. Visit slim-fast.com or call 1 800 SLIMFAST for
more information. About Unilever Unilever (NYSE:ULNYSE:UN), one of
the world's largest consumer products companies, aims to add
vitality to life by meeting everyday needs for nutrition, hygiene
and personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr,
Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and
Vaseline. All of the preceding brand names are registered
trademarks of Unilever. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico -- generating
approximately $11 billion in sales. For more information visit
http://www.unilever.com/. (1) Based on the weighted average retail
price of shakes, meal bars and powders per serving DATASOURCE:
Slim-Fast CONTACT: Aga ChenFu of Ogilvy PR Worldwide for Slim-Fast,
+1-212-880-5278, Web Site: http://www.slim-fast.com/
http://www.unilever.com/
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