Slim-Fast Celebrates Weight Loss by Hosting Style Your Slim(SM) Fashion Show Featuring Real Women
03 Januar 2008 - 11:00AM
PR Newswire (US)
10 Weight-Loss Success Stories to Strut their Stuff in Runway Show
with Fashions by Chloe Dao, Presented by Rachel Hunter, Benefiting
Dress for Success ENGLEWOOD CLIFFS, N.J., Jan. 3 /PRNewswire/ --
Culminating a year of empowering women to 'find their slim' and
supporting the idea that self-esteem should always be in style,
Slim-Fast(R) is kicking off the New Year with the Style Your
Slim(SM) Fashion Show in Los Angeles, CA, on January 8th. Style
Your Slim(SM) will feature 10 weight loss success stories in a
runway show wearing designs by Chloe Dao, the season two winner of
Project Runway, in a celebration of setting and achieving realistic
weight loss goals, and body diversity. Rachel Hunter, who partnered
with Slim-Fast(R) earlier this year to help launch the brand's new
"Find Your Slim" campaign, will host the event. Hunter, herself, is
a Slim-Fast(R) success story and an advocate for this campaign
because of the positive message it sends to women everywhere to
find the weight that is right for them. The fashion show also kicks
of a new partnership between Slim-Fast(R) and AOL, the world's
leading interactive services provider, to launch a 12-week
challenge aimed at inspiring women to find the size that is right
for them. Slim-Fast(R) is asking consumers to join Rachel Hunter in
the Style Your Slim(SM) Challenge at http://www.styleyourslim.com/.
By signing up for the challenge to lose up to 24 pounds in 12
weeks, users can obtain personalized meal plans and access to
registered dietitians, track their weight loss progress, receive
fashion rewards and tips on learning to style their body, and enter
into a sweepstakes to win a Red Carpet Fashion Getaway, all free of
charge. A Fashion Show Celebrating Real Women with Real Weight Loss
Success As the diet and award show seasons begin, Slim-Fast(R) is
taking a clear stance on the issue of body image, incorporating
fashion into the philosophy of empowerment by featuring and
supporting designs that celebrate body diversity. In preparation
for the Style Your Slim(SM) Fashion Show, Slim-Fast has selected 10
women whom they believe are a good representation of America's
everyday woman to walk the runway. The Style Your Slim(SM) Fashion
Show is benefiting Dress for Success, a nonprofit organization that
provides support and career development tools for disadvantaged
women. From Birmingham, Alabama to Portland, Oregon, these women
come from all walks of life, and from every corner of the country.
Some of them have lost upwards of 200 pounds, while others have
lost 10. They were chosen because they embody the 'Find Your Slim'
philosophy of achieving realistic and healthy weight loss, and
feeling good about the weight that is right for each of their
bodies. Each woman is being flown to Los Angeles and fitted into
fashion designs by Chloe Dao herself. They will be prepared for a
walk down the runway, supporting the message that fashion and style
can be incorporated into all body shapes and sizes. Noted stylist,
Tim Gunn will be a special guest and will be helping the women get
runway-ready. As the society's perception on skinny models begins
to change - Slim- Fast(R) has chosen to be at the forefront of this
cultural shift by launching the Find Your Slim point of view in
advertising and public relations efforts. The Style Your Slim(SM)
Fashion Show is a continuation of Slim-Fast's efforts to send the
message to women that there is no one ideal weight or size that
suits everyone, and that each individual should set their own
personal weight loss goal that is realistic and achievable. At
http://www.styleyourslim.com/ the brand is not only challenging and
supporting women to achieve healthy weight loss goals, but also
offering valuable tips to help them achieve their goals alongside
styling tips for different body shapes and sizes from experts to
help women feel beautiful and confident while they're losing
weight. Slim-Fast(R) is an iconic weight loss brand that has
survived three decades of diet fads and gimmicks. The company
created the meal replacement category, and has remained successful
through the low-carb and liquid protein diet crazes of the past.
The Slim-Fast plan is grounded in portion and calorie control using
satisfying, nutrient-dense meals and snacks combined with healthy
food choices and offers proven success through a balanced approach
to gradual, sustained weight loss. About Slim-Fast Foods Company
Slim-Fast, a business unit of Unilever, offers a proven and
effective way to lose weight that includes delicious and
nutritionally-balanced weight loss shakes, meal bars and
portion-controlled snacks, meal planning and tracking tools,
physical activity suggestions, and expert advice and support. There
are over 35 published clinical studies which prove that following
the Slim-Fast (R) plan promotes effective weight loss and weight
maintenance. Weight loss can improve the health risks associated
with being overweight. The Slim-Fast product line includes an
affordable range of Shakes, Powders, Meal Bars and Snack Bars that
are available in retail outlets nationwide. Visit slim- fast.com or
call 1 800 SLIMFAST for more information. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 160 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs approximately 13,000 people
in more than 60 office and manufacturing sites in 24 states and
Puerto Rico - generating nearly $10 billion in sales in 2006. For
more information, visit http://www.unileverusa.com/. DATASOURCE:
Slim-Fast CONTACT: Milly Navarro of Ogilvy PR Worldwide for
Slim-Fast Foods Company, +1-214-704-7504, Web site:
http://www.slim-fast.com/ http://www.styleyourslim.com/
http://www.unileverusa.com/
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