Supermodel Rachel Hunter Helps Over 300 People Find Their Slim
11 Dezember 2007 - 11:00AM
PR Newswire (US)
Michigan Native Wins Online Contest Sponsored By Slim-Fast and
iVillage ENGLEWOOD CLIFFS, N.J., Dec. 11 /PRNewswire/ -- This past
summer hundreds of women heard supermodel Rachel Hunter loud and
clear: Find the Weight that's Right for YOU! Rachel joined forces
with Slim-Fast and iVillage, the #1 destination for women online,
to help women achieve realistic and healthy weight loss and
challenged them to "find their slim". This effort was part of the
launch of a new communications campaign called, 'Find Your Slim,'
for the Slim-Fast brand. The campaign is a new point of view for
the brand based on the guiding principle that there is no one ideal
weight or size that suits everyone, and that each individual should
set their own personal weight loss goal that is realistic and
achievable. Rachel Hunter challenged women across America to join
her in a 10-week "Find Your Slim" contest. Hunter encouraged
consumers to set a simple and doable weight loss goal of between 10
and 20 pounds, and she incorporated Slim-Fast into her own life to
reach her personal goal of losing 10 pounds for an upcoming photo
shoot. Over 300 women responded to the challenge, as inspirational
stories and before-and-after photos demonstrating weight loss
poured in. Michigan native Melinda Simon has been chosen as the
winner of the 10-week "Find Your Slim" contest. Simon had to first
submit her story explaining why she wanted to 'Find her Slim,'
along with a photo of herself. She weighed 204 pounds at the
beginning of the 10-week contest and while setting a long term goal
weight of 150 pounds, Melinda knew that just getting started and
experiencing any level of weight loss would be a success. In 10
weeks she lost a total of 14 pounds bringing her current weight
down to 190 pounds. The "Find Your Slim" contest has begun to
create a change in Melinda that goes beyond the numbers on the
scale or size of her jeans. "I've found my slim by no longer making
excuses," said Melinda at the contest's conclusion. "Though I have
a while before reaching my goal, I've started the healthy lifestyle
I always intended to live. Now, instead of avoiding people, I walk
with my head held a little higher. I'm no model, but that doesn't
mean I can't strut like one!" Throughout the 10-week contest,
Melinda received tips and advice on iVillage.com, as well as a
Slim-Fast starter kit to help her on her weight loss journey. When
asked about her motivation to lose the weight, Melinda said that
her 'before' picture was enough of a motivation. She also explained
that while she had always been familiar with Slim-Fast products,
she never made a commitment to the program in the past. With a
renewed sense of personal accountability and a newfound commitment
to use Slim-Fast along with a healthy diet and exercise, Melinda
now has her weight loss goal in sight. As part of her prize Melinda
will receive a trip for two to Los Angeles or New York for a
consultation with a stylist and cash for a shopping spree. In the
past year, the fashion industry has come under increased scrutiny
for fostering unrealistic images of beauty, and it's evident that
the stage is set for a major shift in cultural perceptions of how
society views size and weight. In a society where two out of every
three American adults are overweight, promoting realistic
expectations for weight loss is critical to helping consumers lead
healthier lives, and the Slim-Fast brand has taken a clear stance
in driving this change. Consumers can go to
http://www.slim-fast.com/ to learn more about how the Slim-Fast
products and proven approach can help "Find Your Slim". They can
create a customized meal plan based on their individual goals and
take advantage of free online tracking tools, advice, tips and
support. About Slim-Fast Foods Company Slim-Fast, a business unit
of Unilever, offers a proven and effective way to lose weight that
includes delicious and nutritionally-balanced weight loss shakes,
meal bars and portion-controlled snacks, meal planning and tracking
tools, physical activity suggestions, and expert advice and
support. There are over 35 published clinical studies which show
that following the Slim-Fast plan promotes effective weight loss
and weight maintenance as well as improvement in the health risks
associated with obesity. The Slim-Fast product line includes an
affordable range of Shakes, Powders, Meal Bars and Snack Bars that
are available in retail outlets nationwide. Visit slim-fast.com or
call 1 800 SLIMFAST for more information. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 160 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs approximately 13,000 people
in more than 60 office and manufacturing sites in 24 states and
Puerto Rico -- generating nearly $10 billion in sales in 2006. For
more information, visit http://www.unileverusa.com/. About iVillage
Inc. iVillage Inc., a division of NBC Universal, is the first and
largest media company dedicated exclusively to connecting women at
every stage of their lives. Ranked the #1 online destination for
women with 27 million unique visitors (comScore MediaMetrix),
iVillage.com offers an authentic community infused with compelling
content from experts on health, parenting, pregnancy, beauty,
style, fitness, relationships, food and entertainment. The site's
interactive features include thousands of message boards and a wide
variety of social networking tools, allowing women around the world
to connect, share ideas, and seek advice and support about
everything from fertility to fashion. Established in 1995,
iVillage's brand extensions include iVillage UK, iVillage Total
Health and owned sites Astrology.com, GardenWeb and gURL.com, in
addition to the Newborn Channel. The company, acquired by NBC
Universal in May 2006, is based in New York. DATASOURCE: Slim-Fast
Foods Company CONTACT: Milly Navarro of Ogilvy PR Worldwide for
Slim-Fast Foods Company, +1-214-704-7504, Web site:
http://www.slim-fast.com/ http://www.unileverusa.com/
http://www.ivillage.com/
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