Leeza Gibbons Leads New Coaching Program to Boost the Nation's Heart Health
18 September 2007 - 11:00AM
PR Newswire (US)
Teams Up with Promise(R) and Other Heart Health Advocates to Offer
Inspiration and Information on How Little Life Changes Can Have a
Big Impact ENGLEWOOD CLIFFS, N.J., Sept. 18 /PRNewswire/ -- Have
you ever made a promise to yourself that you couldn't keep? Even
when it comes to heart health, the most heart-felt personal
commitments can often fall by the wayside. A new highly interactive
national program, launched by Promise(R), the brand known for
products that help remove cholesterol, is aiming to change all of
that. The Promise(R) Heart Coach(TM) Program is a platform of
inspiration and information to help consumers not only make, but
keep, their promises to improve their heart-healthy lifestyle. Led
by journalist and television personality Leeza Gibbons, the
Promise(R) Heart Coach(TM) Program's premise is that although
there's no shortage of heart health information available to
consumers, what's missing is the right balance of motivation and
tools to help consumers really make the changes necessary to a
heart-healthy lifestyle. "One in four Americans is at risk for high
cholesterol in the United States, and millions of people are
confused about what they should do to improve their heart health
lifestyle," said Leeza Gibbons. "The Promise(R) Heart Coach(TM)
Program truly understands where people are coming from and the
challenges they face. It recognizes that we can all use some help,
motivation and information along the way -- and it serves it up in
a way that is friendly and empowering. It really is like having
your own personal coach." One-Stop Coaching Online The "heart" of
the Promise(R) Heart Coach(TM) Program is an online site,
promisehealthyheart.com, that offers a rich array of advice,
exercise tips, nutrition tools, and professional coaching. By
signing up for the Program, users can receive customized life,
fitness, and diet plans with professional, nationally known heart
health experts. These include Melissa Ohlson, a nutritionist, RD
and the Nutrition Projects Coordinator for the Department of
Preventive Cardiology and Rehabilitation at the Cleveland Clinic;
and Michael George, a celebrity fitness trainer whose list of
clients includes Reese Witherspoon, Tobey Maguire, Julianne Moore,
Meg Ryan and Christian Slater. A particularly empowering feature of
the program is that Leeza, Melissa, and Michael are all supplying
advice and words of encouragement online -- literally -- through
opinion pieces, other written and video commentary, and reader Q
& As. All content on the site will be updated on a regular
basis, keeping the program fresh and insuring that consumers get
the coaching they need to make and stick with their promises. As
part of the Promise(R) Heart Coach(TM) Program, four individuals
who make particularly compelling heart-health promises will be
chosen to win one- on-one coaching with the Promise Heart Coaches.
Consumers can get more information by logging onto the web site
http://www.promisehealthyheart.com/. "The Promise(R) brand firmly
believes that taking care of your heart is one of the most
important promises you can make to yourself," said Eric Berman,
Brand Director of Promise(R) from Unilever USA, the makers of
Promise(R) activ(TM) SuperShots(TM) and Spreads. "We know that with
the right mix of heart-healthy products, tools and motivation, the
heart health profiles of millions of Americans can be improved."
About Promise(R) Promise(R) knows that your heart is capable of
amazing things, especially if you take care of it. That's why
Promise(R) Spreads contain no trans fat, are non-hydrogenated and
are created with Heart Health Essentials(TM), a balanced blend of
essential fatty acids high in omega-3 ALA and omega-6*, and vitamin
E, and with less saturated fat than butter or margarine. When you
replace butter or margarine with Promise(R) spreads, as part of a
diet low in saturated fat, trans fat and cholesterol, you're
actually helping to maintain heart health. And NEW Promise(R)
activ(TM) SuperShots(TM) contain 2 g plant sterols per serving in a
convenient mini-drink giving consumers an easy way to get natural
plant sterols for effective cholesterol reduction. Natural plant
sterols are clinically proven to help actively remove cholesterol
from the body as part of a diet low in saturated fat and
cholesterol. About Unilever Unilever (NYSE:ULNYSE:UN), one of the
world's largest consumer products companies, aims to add vitality
to life by meeting everyday needs for nutrition, hygiene and
personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs approximately 13,000 people in more than 60 office
and manufacturing sites in 24 states and Puerto Rico - generating
nearly $10 billion in sales in 2006. For more information visit
http://www.unileverusa.com/. About Plant Sterols Foods containing
at least 0.4 g per serving of plant sterols, eaten twice a day with
meals for a total daily intake of at least 0.8 g, as part of a low
saturated fat, low trans fat and low cholesterol diet, may reduce
the risk of heart disease. A serving of Promise activ(TM)
SuperShots(TM) provides 2 g plant sterols. DATASOURCE: Promise
CONTACT: Corey R. Martin of Ogilvy PR Worldwide for Promise,
+1-212-880-5364, Web site: http://www.unileverusa.com/
http://www.promisehealthyheart.com/
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