Video: 'Heroes' Star Ali Larter Joins Dove(R) Hair Care to Take a Stand for Real Beauty
23 August 2007 - 6:53PM
PR Newswire (US)
Actress 'gets real' at TV's most anticipated award show NEW YORK,
Aug. 23 /PRNewswire-FirstCall/ -- While her Hollywood counterparts
get ready to sit for hours in styling chairs and endure all kinds
of pulling and prodding to prepare for the 59th Annual Primetime
Emmy(R) Awards, one actress stands alone. Ali Larter, co-star of
the Emmy-nominated series "Heroes," announced today that in
collaboration with Dove Hair Care she is taking a stand for real
beauty by "going real" on the red carpet. She is forgoing the usual
pre-awards show professional hairstyling routine by creating her
own hairstyle, without a team of stylists. Her mission is to
inspire women to start loving the hair they have and not compare it
to the unattainable images they see in the media and Hollywood. To
view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/dove/29302/ "There is a lot of work
that goes into Hollywood hair and I want women to know that it is
unrealistic for every day," said Larter. "I am going to go out on a
limb by doing my own hair for the Emmys without any stylists. I am
going to use Dove Hair Care products for five days, get my hair in
great shape and I am going to rock the red carpet. I am doing all
of this to help women realize the potential of their own hair and
feel more confident every day." While working with Ali Larter, Dove
Hair Care uncovered that it often takes a team of stylists, two
hours or more in a styling chair with curling irons, hot rollers,
flat irons, foam wedges and products to create celebrity
camera-ready "Hollywood" hairstyles. Such styling processes used to
create glamorous looks for award shows, red carpet events and
commercial shoots, are unrealistic for women to achieve every day.
However, according to a recent survey(1), nearly 60 percent of
women believe that these images in the media set the standard for
beautiful hair. Boosting Self-Esteem in Girls Pre-teen and teenage
girls can be particularly affected by unrealistic beauty images in
the media. Girls need to start embracing the hair they have at a
young age, which is why Ali Larter joined Dove Hair Care on Aug. 21
in New York at a session designed to help build self-esteem in
pre-teen/teen members of the Girl Scouts of the USA. Serving as a
positive role model, Larter inspired attendees to love the hair
they have by sharing her personal experiences. "I believe in the
Dove Hair Care message and I am excited to take a stand for real
beauty," said Larter. "I have learned to love my hair and I hope
girls and women of all ages do the same." Additionally, Gretchen
Monahan, trendsetter, celebrity stylist and contributor to the
"Rachael Ray" show, was on hand to share hair care tips and styling
techniques to help the girls feel more beautiful and confident
every day. Everyone can make their hair look its best with the
right tools and techniques. Dove Supports Self-Esteem In
conjunction with Ali Larter's involvement and to help girls start
embracing their hair early on, Dove Hair Care will make a donation
to help send girls from across the U.S. to self-esteem workshops
through uniquely ME!, The Girl Scout/Dove Self-Esteem Fund program.
The Dove Self-Esteem Fund is part of the Dove Campaign for Real
Beauty, a global effort designed to widen today's stereotypical
view of beauty. Real Women, Get Involved! Real women can get
involved with the campaign effort by telling Dove why they love the
hair they have through the Dove Love Your Hair Ad Contest. At
http://www.doveloveyourhair.com/, women can create personalized ads
to showcase their real, beautiful hair. From these entries, six
winners will be chosen to receive all-expenses-paid trips to New
York and be featured in an upcoming Dove Hair Care ad. For every
contest entry, a $1.00 donation will be made to support self-esteem
workshops for young girls through uniquely ME!, The Girl Scout/Dove
Self-Esteem Fund program. Entries will be accepted through October
19, 2007. About Campaign for Real Beauty Encouraging all women to
embrace their hair is an important part of the Dove effort to build
self-esteem. Since the Dove Campaign for Real Beauty was created in
2004, Dove has debunked beauty stereotypes and provoked a global
discussion to help change the way society sees beauty. Dove is
turning its focus to hair because it is something that plays a
large role in driving a woman's self-confidence every day. In fact,
according a recent survey, 94 percent of women feel more
attractive, happier or confident on a day when they love their
hair, but 66 percent said they are happy with their hair only one
day a week. Dove Hair Care wants women to love their hair every
day. About Dove Hair Care According to Unilever research and
development, damaged hair is the No. 1 consumer problem and unmet
need. In fact, 86 percent of women say that it is the No. 1 thing
they want to change about their hair. Women are only a five-day
transformation away from beautiful hair with the Dove Hair Care
line of shampoos, conditioners and treatments, which work hard to
protect and repair all types of hair, making hair soft and smooth.
This transformation can help women feel more beautiful and
confident. All Dove Hair Care products are available in food, drug,
mass and club retail outlets. About Dove The Dove mission is to
make women feel more beautiful every day by challenging today's
stereotypical view of beauty and inspiring women to take great care
of themselves. Dove, manufactured by Unilever, is the No. 1
personal wash brand nationwide. One in every three households uses
a Dove product(2), which includes beauty bars, body washes, face
care, anti-perspirant/deodorants, hair care and styling aids. Dove
is available nationwide in food, drug and mass outlet stores. About
Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 160 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Knorr,
Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000
people in more than 60 office and manufacturing sites in 24 states
and Puerto Rico -- generating nearly $10 billion in sales in 2006.
For more information, visit http://www.unileverusa.com/. (1) Survey
statistics are a result of the Dove Hair Care Study by Impulse
Research Corp. in July 2007. The online survey was completed by
1,000 women in the U.S. between the ages of 18-54. Margin of error
is +/- 3 percent at the 95 percent level of confidence. (2)
ACNielsen (2004) Contact Information Danielle Gray Stacie Bright
Edelman Unilever (312) 297-7575 (203) 625-1130
http://www.newscom.com/cgi-bin/prnh/20070821/AQTU130
http://photoarchive.ap.org/
http://www.prnewswire.com/mnr/dove/29302DATASOURCE: Dove Hair Care;
Unilever CONTACT: Danielle Gray of Edelman, +1-312-297-7575, , for
Dove Hair Care-Unilever; or Stacie Bright of Unilever,
+1-203-625-1130, Web site: http://www.doveloveyourhair.com/
http://www.unileverusa.com/
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