Fantasia Barrino Sings the Praises of Literacy and Education
11 Juni 2007 - 6:43PM
PR Newswire (US)
SUAVE(R) and DOLLAR GENERAL(R) Team with Fantasia to Award College
Scholarships and Honor Education Mentors GREENWICH, Conn., June 11
/PRNewswire-USNewswire/ -- More than 30 million adults in the
United States have below basic literacy skills and are unable to
comprehend and use written information(1), yet the increasingly
competitive job market makes education and literacy more important
than ever. This is why beauty brand Suave(R) and Dollar General(R)
stores are teaming up with American Idol winner, recording artist
and Broadway star Fantasia Barrino to award scholarships to
students who are dedicated to education, as well as to recognize
their invaluable role models -- especially mom's who have
encouraged others to pursue their dreams through education. The
"Suave Essay Contest" invites students to write about how someone
has helped them improve their life through education for the chance
to win a $10,000 scholarship and a trip to New York to meet
Fantasia. Having overcome her own challenges with literacy,
Fantasia Barrino is a true idol to both children and adults. She
has served as an inspiration to millions who admire her courage. As
an integral part of the "Suave Essay Contest," Fantasia is helping
raise awareness of an important, sometimes overlooked issue as well
as build excitement in students for learning and education. "I am
thrilled to partner with Suave and Dollar General on a program that
delivers such a vital message about literacy and education," said
Fantasia. "Having struggled with literacy, I know the importance of
reading skills and how important a good education is. I encourage
all students to think about bettering their literacy skills to
realize their dreams." "Now in its fourth year, the 'Suave Essay
Contest' continues to grow, awarding much-deserved scholarships and
recognizing the role mentors play in the lives of Americans," said
Lisa Klauser, Vice President, Unilever, Brand Building and
Marketing Excellence. "We're thrilled to be able to honor role
models or any mentor who has been an inspiration and made a
positive impact- especially moms who have so much to juggle on a
daily basis. "As an ardent supporter of education and a firm
believer in the life- changing impact it can have, Dollar General
is pleased to partner with Suave to offer this scholarship
opportunity to our customers," said David Perdue, Dollar General's
chairman and CEO. "Education is a powerful tool that not only
benefits the individual, but positively affects communities,
businesses and future generations. We hope these scholarships will
open doors for some deserving students who will then share their
knowledge and love of learning with others." (1) According to
National Institute of Literacy's 2003 National Assessment of Adult
Literacy Submit an Essay for the Chance to Win Scholarship Money!
The "Suave Essay Contest" program asks people five years of age or
older to submit an essay about how a role model (mother, parent,
teacher, relative or friend) helped them improve their life through
education. Beginning Monday, June 18, students can enter online at
http://www.dollargeneral.com/ or http://www.suaveessaycontest.com/
or by picking up an official entry form at any Dollar General
store. One grand-prize winner will receive a $10,000 grant toward a
college savings plan and three first prize winners will receive a
$5,000 grant. All four winners will have the exciting opportunity
to travel to New York City with a guest to see Fantasia star in
"The Color Purple" on Broadway and meet her after the show. In
addition, 2,000 second-place entrants will win a $50 Visa Gift
Card. Entries submitted by mail must be postmarked by Friday, July
20, 2007 and received by Friday, July 27, 2007. Online entries must
be received by Friday, July 20, 2007. About Suave Suave(R) offers
more than 300 personal care products including hair care,
anti-perspirants/deodorants, body washes, body bars and hand and
body lotions. Suave, a Unilever Home & Personal Care Brand, is
available nationwide in food, drug and mass outlet stores. In 2003,
an annual survey conducted by DSN Retailing Today named Suave
America's favorite health and beauty aid brand for the third year
in a row. Suave, a name that has been trusted for quality and value
for more than 60 years, is purchased by 61 percent of American
households each year. More than 18 Suave products are sold every
second. About Dollar General Dollar General (NYSE:DG) is a Fortune
500(R) discount retailer with more than 8,000 neighborhood stores
in 35 states. Dollar General stores offer convenience and value to
customers by offering consumable basic items that are frequently
used and replenished, such as food, snacks, health and beauty aids
and cleaning supplies, as well as a selection of basic apparel,
housewares and seasonal items at everyday low prices. The Company
store support center is located in Goodlettsville, Tennessee.
Dollar General's Web site can be reached at
http://www.dollargeneral.com/. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs approximately 13,000 people
in more than 60 office and manufacturing sites in 24 states and
Puerto Rico - generating nearly $10 billion in sales in 2006. For
more information, visit http://www.unileverusa.com/. Contact: Donna
Walter Stacie Bright Weber Shandwick Unilever 212-445-8237
203-625-1130 Emily Weiss Dollar General 615-855-5210 DATASOURCE:
Suave CONTACT: Donna Walter of Weber Shandwick, +1-212-445-8237, ,
or Stacie Bright of Unilever, +1-203-625-1130, , both for Suave; or
Emily Weiss of Dollar General, +1-615-855-5210, Web site:
http://www.dollargeneral.com/ http://www.suaveessaycontest.com/
http://www.unileverusa.com/
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