From Forty and Fabulous to Famous...
21 Mai 2007 - 2:13PM
PR Newswire (US)
The Winners of The Starter Wife 40's and Fabulous Contest Presented
by POND'S(R) Hit the Red Carpet and Prepare for Their Small Screen
Debuts NEW YORK, May 21 /PRNewswire/ -- One look at any of the five
winners of "The Starter Wife 40s and Fabulous Contest presented by
POND'S(R)," a coast-to-coast search for the five women who embody
the qualities of today's 40-something woman, confirms it: they are
sexy, sassy and super confident. These five women received the once
in a lifetime opportunity to star in their own special vignette
that will air nationally during "The Starter Wife" on USA Network
from Thursday, May 31 at 9 pm/8c through Thursday, June 28. POND'S,
the face care brand that gives women the beauty edge and the
exclusive sponsor of "The Starter Wife," the much-anticipated
mini-series starring Emmy(R) Award winner Debra Messing, asked
women nationwide to share how their sassiness and confidence shine
through in their own lives. Thousands of motivating tales poured in
and ultimately, five women were chosen who embody the true meaning
of forty and fabulous -- sexy, sassy, and confident! "These five
women are just as inspiring as 'The Starter Wife's' heroine Molly
Kagan," notes Gigi Levangie Grazer, best-selling author and
executive producer of "The Starter Wife." "Reading their stories
was a moving and uplifting experience. Just like Molly, they are
full of life and life's experiences, which has given them the
confidence to be themselves and live on their own terms," Grazer
adds. From Rockville to Redwood City, the lucky ladies are an
inspiration to millions of women who will get to know them when
their vignettes are featured during the show: -- Kimberly Bearden,
41, of Marietta, Ga., says that life came together for her recently
following a difficult divorce. Now, happily married to "the man of
her dreams," she keeps busy doing public speaking, raising a family
and staying involved in the school she created for inner-city
youths. -- Caroline Alexander, 43, of Malibu, Calif., survived
major brain surgery -- along with her children's teenage years --
and has taken the opportunity to start her life off fresh. --
Maggie LaVay, 44, Rockville, Md., escaped a life under Iranian
Islamic militants in the 1980s to find a home and freedom in the
United States. At forty, she secured the first of her Tae Kwon Do
black belt degrees and recently married the man of her dreams. --
Debbie Gisonni, 45, of Redwood City, Calif., says that after losing
four family members in just four years, she learned that life is
meant to be enjoyed. She tries to live in joy everyday whether
belly dancing or jumping on her trampoline! -- Deb Cohen, 41, of
Andover, Mass., is a mother of two young children and a three-year
cancer survivor who enjoys the challenge of riding in 84-mile bike
races. When speaking of her struggles with cancer, she says she now
feels more beautiful than ever. The poignant vignettes will air
each week during "The Starter Wife," a sexy, savvy, and wickedly
funny tour de force about life after divorce and one woman's
(Messing) quest to redefine herself. In addition, all five women
are receiving the "star treatment" with a trip full of glitz,
glamour and grown-up beauty in Los Angeles. From their red carpet
Hollywood "debut" at the exclusive, star-studded "The Starter Wife"
premiere party on Tuesday, May 22 to a hair, make-up and clothing
makeover with celebrity stylist, Jeannie Mai, the experience is
sure to be unforgettable. "POND'S and 'The Starter Wife' celebrate
the grown-up beauty of women in their 40s who know exactly what
their assets are and how to play them up," said Srini Sripada,
Unilever, marketing director, POND'S. "When you look good, you feel
good and the confidence shows." In fact, according to a recent
POND'S survey, 80 percent of 40+ women say that they are more
self-confident now than their former 20-something selves. Viewers
of "The Starter Wife" will have the chance to win dazzling right
hand diamond rings -- the ultimate symbol of empowerment and
confidence for 40+ women -- courtesy of POND's. Starting this
month, consumers can look for specially marked packages of POND'S
products featuring a sticker with a unique game code. One winning
code will be revealed each week during "The Starter Wife" on USA
Network (May 31-June 28).* Each week viewers will have the chance
to win their own symbol of empowerment, a Dazzling Diamond Right
right- hand ring. About Pond's(R): With a rich heritage for more
than 100 years, Pond's(R), a Unilever trusted face care brand, was
first made famous for its classic Cold Cream. Today, the Pond's
product line consists of anti-aging cleansers and moisturizers as
well as several classics that meet the needs of women whose faces
have begun to show signs of aging. Pond's keeps skin looking its
best and helps women feel confident by delivering significant and
noticeable skin benefits through innovative and effective
ingredients. Pond's products are available at drug, mass
merchandisers, club stores and supermarkets nationwide. Suggested
retail price ranges from $3.99 to $19.99. For more information and
skin care tips on Pond's products, visit http://www.ponds.com/.
About Unilever Unilever (NYSE:ULNYSE:UN), one of the world's
largest consumer products companies, aims to add vitality to life
by meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Knorr,
Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000
people in more than 60 office and manufacturing sites in 24 states
and Puerto Rico -- generating nearly $10 billion in sales in 2006.
For more information, visit http://www.unileverusa.com/. * NO
PURCHASE NECESSARY. Void where prohibited. Sweepstakes ends 8/4/07.
See official rules at http://www.ponds.com/. Contact: Briana Haas
Weber Shandwick (917) 373-0560 DATASOURCE: POND'S CONTACT: Briana
Haas of Weber Shandwick, +1-917-373-0560, , for POND'S Web site:
http://www.ponds.com/ http://www.unileverusa.com/
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