America Will Visit ''Stunt City'' on February 5; Degree(R) Breaks From the Huddle With Super Bowl(R) AdDegree Breaks From the Hu
25 Januar 2006 - 3:00PM
Business Wire
If you're looking for hard-hitting action and excitement during
this year's Super Bowl, be sure to buckle up during the fourth
quarter of this year's game. That's when "Stunt City" debuts during
Super Bowl XL on ABC. The thirty-second spot is like an action film
of adventurous situations that show how Degree Men offers body
responsive protection for men who take risks. "The Degree Men brand
lives its promise and takes risks, so we plan to put on a hell of a
show during Super Bowl XL," said Kevin George, Brand Marketing
Manager, AP/Deo USA at Unilever. "We don't do formulaic advertising
like the rest of the anti-perspirant and deodorant category and the
growth of our brand proves that our strategy is winning." The
"Stunt City" spot was developed by Lowe Worldwide and directed by
Europe's Ivan Zacharias, one of the industry's hottest directors.
Zacharias has won numerous awards for his work in Europe, including
the Cannes Gold Lion, D&AD Award and Golden Drum. "Stunt City"
is part of an aggressive, fully integrated marketing campaign and
additional spots will air throughout 2006. You can watch or
download an extended 60-second version of "Stunt City" exclusively
at www.degreedeodorant.com starting February 6. About Unilever
Unilever (NYSE:UL) (NYSE:UN), one of the world's largest consumer
products companies, aims to add vitality to life by meeting
everyday needs for nutrition, hygiene and personal care. Each day,
around the world, consumers make 150 million decisions to purchase
Unilever products. The company has a portfolio of brands that make
people feel good, look good and get more out of life. In the United
States these brands include recognized names such as: Axe, "all,"
Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Eternity by Calvin Klein,
Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy,
Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand
names are registered trademarks of Unilever.
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