Spin to Win a Great Prize Everyday in May!
09 Mai 2005 - 3:21PM
PR Newswire (US)
Spin to Win a Great Prize Everyday in May! Lipton Tea and Discovery
Networks Give Away More Than $80,000 in Prizes throughout the Month
of May ENGLEWOOD CLIFFS, N.J., May 9 /PRNewswire/ -- Lipton, the
world's leading tea brand, in partnership with Discovery Networks
is kicking off "A Winner Every Day In May" instant win game. Every
day throughout the month of May, Discovery Networks and Lipton will
award one instant win prize package, including an "Ultimate Home
Workout Center." In addition to the online sweepstakes, the
partnership includes on-air promotion on Discovery Health Channel
and FitTV as well as in-store promotion at Discovery Channel Stores
nationwide. "This partnership with Discovery Networks affirms
Lipton's commitment to helping consumers live an active, healthy
lifestyle," says Bauke Rouwers, Unilever Vice President/General
Manager, Lipton Tea North America. "We hope that consumers will log
on to Lipton.com and Discovery.com to win one of 31 great prizes,
and also use this opportunity to discover all the health benefits
of tea." As part of the promotion, Discovery Health Channel will
air Lipton- sponsored vignettes throughout May about the health
benefits of tea and antioxidants, featuring Discovery Health
Channel personality, Dr. Know. The promotion, found at
http://instantwin.lipton.com/, can also be accessed via the
Lipton.com and Discovery.com web sites. It lasts from 12:00 am on
May 1 through 11:59 pm on May 31. When consumers enter the sitelet,
they can "spin to win" - if the three Lipton images match, they
will win an Ultimate Home Workout Center valued at $2,590. Once
registered to play the game, consumers can come back each day in
May to play again - a new winner wins instantly every day in May.
Consumers can earn up to two additional spins per day - one
additional spin can be earned by answering the question of the day
(it does not have to be answered correctly) and one additional spin
can be earned by forwarding the promotion to five friends. In fact,
the first 500 customers to forward the promotion to five friends
will win a special gift from Lipton Tea. About Lipton.com
Lipton.com showcases the role of Lipton Tea in an active, healthy
lifestyle. The site includes extensive research on tea and
antioxidants, tea and heart health, tea and performance, tea and
body protection and tea and appearance. There is even an
interactive demonstration highlighting the power of antioxidants.
In the "Tea Zone" section of the site you can find extensive
information on Lipton's history, tea mastery, sustainable
agriculture initiatives and advanced tea growing initiatives. In
addition, there are a number of engaging interactive elements
including the Tea Explorer (online product selector), the Lipton
Challenge, an interactive quiz, Lipton Tea and Health Club and a
product locator/e-store. Go to http://www.lipton.com/ for more
information. About Lipton Teas Lipton, the world's leading tea
brand, is committed to bringing consumers great tasting, healthy
tea products in a variety of convenient forms. Innovative new
Lipton Iced Tea To Go Sticks allow consumers to add the natural
goodness of tea to water -- for the great taste and health benefits
of tea even when they're on the go! Lipton To Go is they only "on
the go" mix with the protective health benefits of antioxidants.
Lipton is also introducing reformulated ready to drink iced teas
and powders with less sugar including Lipton Original Ready to
Drink, the only nationally distributed brand of iced tea that is
bottled with fresh brewed tea. Lipton Original is the original
Lipton, with a new, fresh look! New premium graphics, which go
hand-in-hand with the reformulated products (i.e. reduced sugar
levels in all, but one sweetened flavor), show the added emphasis
Lipton had placed on health. In addition, New Lipton Ready to Drink
Iced Tea, launched in February, is a great tasting product full of
naturally protective antioxidants - all in a convenient plastic
bottle. With this RTD product Lipton is ready to capitalize on the
growth in the popular RTD tea segment with ultra convenient 12 pack
- the perfect take-home size -- as well as a 20 ounce plastic
single- serve. About Unilever Unilever (NYSE:ULNYSE:UN), one of the
world's largest consumer products companies, aims to add vitality
to life by meeting everyday needs for nutrition, hygiene and
personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr,
Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and
Vaseline. All of the preceding brand names are registered
trademarks of Unilever. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico - generating
approximately $10 billion in sales in 2004. For more information
visit http://www.unileverusa.com/. About Discovery Networks
Discovery Networks, U.S., a unit of Discovery Communications, Inc.,
operates and manages Discovery Channel, TLC, Animal Planet, Travel
Channel, Discovery Health Channel, Discovery HD Theater, Discovery
Kids Channel, Discovery Times Channel, The Science Channel,
Discovery Home Channel, Military Channel, Discovery en Espanol and
FitTV. The unit also distributes BBC AMERICA. DATASOURCE: Unilever
CONTACT: Media: Michele Benoit of Ogilvy PR Worldwide,
+1-212-880-5363, Web site: http://www.unileverusa.com/
http://www.lipton.com/ http://instantwin.lipton.com/
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