UN Unilever NV

New Degree(R) For Men Begins Blitz Line-Up of Anti-Perspirants and Deodorants, Bold Ad Campaign Will Be Introduced During the Super Bowl(R) Broadcast CHICAGO, Jan. 31 /PRNewswire-FirstCall/ -- As two teams risk everything for victory during The Big Game, new Degree For Men will begin airing an advertising campaign that features an entirely different type of team -- the In-Action Heroes -- who avoid risk completely. (Photo: http://www.newscom.com/cgi-bin/prnh/20050131/CGM006 ) The first 30-second commercial in the provocative advertising campaign from new Degree For Men will introduce America to The Mama's Boy. The spot, Degree's first-ever Super Bowl commercial, will air during the second quarter of Super Bowl XXXIX on February 6. The Super Bowl ad is the beginning of an aggressive, fully integrated campaign that will support the launch of Degree For Men, a new line of body- responsive anti-perspirants and deodorants. "Degree For Men helps men maintain their confidence during those 'make or break' moments," says Christopher Luxon, brand development director, Degree. "The In-Action Hero campaign provokes and encourages risk takers by poking fun at a life without risk through the non-adventures of the In-Action Heroes." The campaign was developed by Lowe New York. Additional commercial spots in the Degree For Men campaign will air throughout the year. To see the In-Action Heroes in "inaction" after the Super Bowl, visit http://www.inactionheroes.com/ . About Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. http://www.newscom.com/cgi-bin/prnh/20050131/CGM006 http://photoarchive.ap.org/ DATASOURCE: Unilever CONTACT: Steve Bauer of Weber Shandwick, +1-312-988-2348, or Allison Harmon of Unilever Home and Personal Care, North America, +1-312-661-2489 Web site: http://www.inactionheroes.com/

Copyright