TELUS International Ranked a Leader in NelsonHall Content Transformation Services 2023 NEAT Assessment
20 September 2023 - 12:45PM
Business Wire
Expertise in AI-powered content moderation and
data annotation highlighted in the report
TELUS International noted for its strong
presence in the gaming and tech sectors
TELUS International (NYSE and TSX: TIXT), a leading digital
customer experience (CX) innovator that designs, builds and
delivers next-generation solutions, including artificial
intelligence (AI) and content moderation, for global and disruptive
brands, today announced it has been named a Leader in NelsonHall’s
Evaluation Assessment Tool (NEAT) for Content Transformation
Services and its subcategories for cost optimization and revenue
generation.
“It is becoming increasingly challenging for brands to maintain
safe online spaces for their users as they navigate a broad
spectrum of complexities, including AI-generated content, newer
formats such as live video and the metaverse, and the growing need
for moderation in underrepresented languages,” said Jeff Puritt,
President and CEO, TELUS International. “This recognition from
NelsonHall is a testament to our team’s ability to design, build
and deliver end-to-end content transformation services to address
these challenges and that can be scaled, hyper-localized and
adapted to meet our clients’ unique needs.”
NelsonHall’s 2023 NEAT Assessment evaluated 12 CX vendors
offering content transformation services, which includes trust and
safety and community management as well as content creative
services such as marketing activities including AI training,
localization and labeling.
“TELUS International is actively building comprehensive content
transformation capabilities covering trust and safety and data and
content annotation services for AI, and content creative, strategy,
and design,” said Ivan Kotzev, Lead CX Analyst, NelsonHall. “This
evolution will enable the company to capture growing client demand
for end-to-end content solutions. A strong example is TELUS
International’s presence in the gaming and high-tech sectors.”
TELUS International was ranked a Leader due to its breadth and
depth of trust and safety offerings across a variety of industries,
robust AI data and content annotation services, comprehensive
employee wellness practices and sizable investments in content
strategy and design capabilities. TELUS International also was
ranked a Leader in NelsonHall’s 2022 NEAT Assessment for CX
Operations Transformation and in NelsonHall’s 2021 NEAT Assessment
for Social Media CX Services.
For more information on TELUS International’s content moderation
services and data annotation solutions, visit
telusinternational.com/content-moderation.
NelsonHall is the leading global analyst firm dedicated to
helping organizations understand the ‘art of the possible’ in
digital operations transformation. With analysts in the U.S., U.K.,
Continental Europe and Asia, NelsonHall’s research is based on
rigorous, primary research, and is widely respected for the
quality, depth and insight of its analysis.
About TELUS International
TELUS International (NYSE & TSX: TIXT) designs, builds and
delivers next-generation digital solutions to enhance the customer
experience (CX) for global and disruptive brands. The company’s
services support the full lifecycle of its clients’ digital
transformation journeys, enabling them to more quickly embrace
next-generation digital technologies to deliver better business
outcomes. TELUS International’s integrated solutions span digital
strategy, innovation, consulting and design, IT lifecycle including
managed solutions, intelligent automation and end-to-end AI data
solutions including computer vision capabilities, as well as
omnichannel CX and trust and safety solutions including content
moderation. Fueling all stages of company growth, TELUS
International partners with brands across strategic industry
verticals, including tech and games, communications and media,
ecommerce and fintech, banking, financial services and insurance,
healthcare, and others.
TELUS International’s unique caring culture promotes diversity
and inclusivity through its policies, team member resource groups
and workshops, and equal employment opportunity hiring practices
across the regions where it operates. Since 2007, the company has
positively impacted the lives of more than 1.2 million citizens
around the world, building stronger communities and helping those
in need through large-scale volunteer events and charitable giving.
Five TELUS International Community Boards have provided $5.3
million in funding to grassroots charitable organizations since
2011. Learn more at: telusinternational.com.
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TELUS International Investor Relations Jason Mayr (604)
695-3455 ir@telusinternational.com
TELUS International Media Relations Ali Wilson (604)
328-7093 media.relations@telusinternational.com
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