Vemana will oversee the company's growing
digital business, along with user experience and product
operations
MINNEAPOLIS, Oct. 5, 2022
/PRNewswire/ -- Target Corporation (NYSE: TGT) today
announced the hire of Prat Vemana as
executive vice president, chief digital and product officer. Vemana
will join Target Oct. 31 as a member
of Target's leadership team, reporting to Chief Guest Experience
Officer Cara Sylvester. In this
role, he will oversee Target's digital business, including site
merchandising, user experience, digital operations and product, and
Target+, the retailer's growing online third-party marketplace.
Additionally, Vemana will provide key support for Target's
industry-leading product teams across the company by bringing a
holistic view to the retailer's overall product strategy.
"Digital continues to be a major growth driver for Target, and
we're excited for Prat to bring his proven expertise in this area
to an elevated role on our leadership team," said CEO Brian Cornell. "Our team has created a digital
shopping experience that is truly best in class, and under Prat's
leadership, our digital business is well-positioned to continue
growing for years to come."
"We know our guests choose Target because our shopping
experience offers them a sense of joy and ease that can't be beat,
and our digital business plays an increasingly outsized role in
bringing that to life for the millions of people who regularly
visit our stores, website and app," said Cara Sylvester, chief guest experience officer,
Target. "With his experience leading digital businesses across
consumer-facing industries and a guest-centric vision, Prat is the
ideal leader to further accelerate Target's digital growth and
maximize our impact for guests, team members and our business."
Vemana joins Target from Kaiser Permanente, where he served as
senior vice president and chief digital officer and led its
enterprise product management and experience teams. During his time
at the company, he advanced and accelerated its digital strategy by
modernizing its platforms to migrate, deploy and manage
applications with greater speed and agility. His work included
implementing critical consumer experience enhancements like the
redesign of the company's mobile app and launching same-day home
delivery for its pharmacy business. Prior to joining Kaiser
Permanente, Vemana held digital leadership positions at The Home
Depot and Staples.
"Target sets the standard for consumer experience in retail and
is known for delighting its guests in a way that's consistent and
engaging across every touchpoint," said Prat Vemana. "I'm thrilled to join a company
that I've long admired, and I look forward to playing a key role in
shaping the future of Target's leading digital experience."
Digital currently represents 20% of Target's business. The
company continues to advance its digital shopping experience
through investments in its suite of same-day services and the
enablement of Supplemental Nutrition Assistance Program (SNAP)
payments on Target.com, among other recent enhancements to its app
and website.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center and by following
@TargetNews.
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SOURCE Target Corporation