TEGNA Appoints Dhanusha Sivajee Chief Experience Officer
11 November 2024 - 2:15PM
Business Wire
TEGNA Inc. (NYSE: TGNA) today announced the appointment of
Dhanusha Sivajee as senior vice president and chief experience
officer, effective immediately. Sivajee will serve as a member of
the company’s leadership team, reporting to CEO Mike Steib.
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Dhanusha Sivajee will oversee TEGNA's
research, communications, brand, performance and lifecycle
marketing, and the development of consumer digital products.
(Photo: Business Wire)
Sivajee will lead the end-to-end journey of local community
members across TEGNA’s award-winning portfolio of linear, connected
TV and digital experiences that reach approximately 100 million
people every month. In her new role, she will oversee research,
communications, brand, performance and lifecycle marketing, plus
the development of consumer digital products.
A veteran executive with deep experience in media and
technology, Sivajee joins TEGNA from Angi, Inc. where she was chief
marketing officer (CMO) responsible for the company’s major rebrand
into a one-stop shop for homeowners to find, schedule and book
local service professionals for all their home projects. Previously
she was CMO for XO Group, now The Knot Worldwide, where she played
an integral role in transforming the leading editorial brand into a
high-growth two-sided global marketplace. Prior to The Knot
Worldwide, she was CMO for the AOL Brand Group responsible for
driving audience growth for AOL’s portfolio of digital brands.
Earlier in her career, Sivajee led cross-platform marketing for
Bloomberg Media’s suite of digital products and was director of
affiliate and product marketing at HBO responsible for the go-to
market strategy for HBO On Demand and HBO GO.
“Dhanusha is a mission-centric business leader, who has a proven
track record of building beloved brands and driving growth with a
customer first mind-set,” said Mike Steib. “Her experience in
leading high-performing teams and transforming brands and products
will be critical as we enter the next era of TEGNA.”
Sivajee said, “I believe now more than ever that people are
looking to be meaningfully connected to their local communities. I
am delighted for the opportunity to further TEGNA’s mission to
serve the greater good of local neighborhoods and to support the
critically important work of our local journalists. From linear
television to streaming to mobile, we want to make it easy for our
community members to engage with their local news and information,
when and how they want it.”
Sivajee holds a B.S. in International Management from the
University of Manchester and an MBA from Duke University’s Fuqua
School of Business. She is a member of the Board of Directors of
HNI Corporation. She is a founding board member of Digital
Diversity Network, a non-profit trade organization dedicated to
fostering diverse leadership and ownership in the digital media and
technology sectors.
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S.
through trustworthy journalism, engaging content, and tools that
help people navigate their daily lives. Through customized
marketing solutions, we help businesses grow and thrive. With 64
television stations in 51 U.S. markets, TEGNA reaches approximately
100 million people every month across the web, mobile apps,
streaming, and linear television. For more information, visit
TEGNA.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241111455136/en/
For media inquiries, contact: Anne Bentley Vice
President, Chief Communications Officer 703-873-6366
abentley@TEGNA.com
For investor inquiries, contact: Julie Heskett Senior
Vice President, Chief Financial Officer 703-873-6747
investorrelations@TEGNA.com
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