SAN FRANCISCO, Aug. 10, 2021 /PRNewswire/ -- Volta
Industries, Inc. ("Volta Charging"), an industry leader in
commerce-centric electric vehicle ("EV") charging networks, which
has entered into a definitive agreement for a business combination
with Tortoise Acquisition Corp. II (NYSE: SNPR), announced a
partnership with Place Exchange, a leading supply-side
platform (SSP) for programmatic digital out of home (DOOH) media.
The partnership significantly expands Volta Charging's programmatic
options for media buyers seeking to purchase Volta Charging's
premium placed-based inventory from any of the leading demand-side
platforms (DSPs) integrated with Place Exchange. The partnership
also adds options for buyers to purchase programmatic ad inventory
from Volta Charging through either a reserved guaranteed or
auction-based transaction structure to ensure that advertising
spend on the Volta Charging network is aligned with brand goals,
harmonized with other advertising tactics and easy to execute.
"We are excited to offer advertisers access to Volta Charging
inventory combined with the programmatic buying benefits of ease,
flexibility and automation," said Nick
Bennett, Vice President of Partnerships at Place Exchange.
"This partnership with Volta Charging enables marketers to further
expand their reach to valuable target audiences with high-impact
place-based digital displays in prime locations."
Founded on the premise that the electrification of mobility is
likely to be a transformational shift, Volta Charging builds and
operates a nationwide EV charging network that has among the best
utilization per station in the EV charging industry for
the United States. Centered around
capturing new spending habits expected to result from the shift to
electric vehicles, Volta Charging seeks to transform the fueling
industry by building open-network charging stations in locations
where drivers already spend their time and money, including grocery
stores, pharmacies and other retail locations.
Volta Charging's unique charging stations – which feature large,
eye-catching digital displays – provide a premium content viewing
experience for both the drivers who plug their vehicles into the
stations and the customers who shop at nearby retailers. Volta
Charging's media-enabled charging stations offer brands a dynamic
content experience platform, including activation and engagement
opportunities. Brands running campaigns on Volta Charging's
stations report experiencing positive results in brand awareness
and increased purchase intent.
"The enhanced programmatic capabilities derived from our
partnership with Place Exchange provides our media partners more
options to easily integrate our dynamic high-impact inventory into
their plans," said Mike Schott,
Senior Vice President, Media Sales, of Volta Charging. "We are also
the first partnership with Place Exchange that is expressly in the
EV infrastructure and sustainability space. We believe our unique
combination of stations placed directly in a path-to-purchase
context and authentic sustainability delivers value far beyond mere
DOOH advertising alone."
About Volta Charging
Volta Charging is an industry
leader in commerce-centric EV charging networks. Volta Charging's
vision is to build EV charging networks that capitalize on and
catalyze the shift from combustion-powered miles to electric miles
by placing stations where consumers live, work, shop and play. By
leveraging a data-driven understanding of driver behavior to
deliver EV charging solutions that fit seamlessly into drivers'
daily routines, Volta Charging's goal is to benefit consumers,
brands and real-estate locations while helping to build the
infrastructure of the future. As part of Volta Charging's
unique EV charging offering, its stations allow it to enhance its
site hosts' and strategic partners' core commercial interests,
creating a new means for them to benefit from the transformative
shift to electric mobility. To learn more,
visit www.voltacharging.com.
In February 2021, Volta Charging
and Tortoise Acquisition Corp. II (NYSE: SNPR), a publicly traded
special purpose acquisition company with a strategic focus on
energy sustainability and decarbonizing transportation, announced
they entered into a business combination agreement. Upon the
closing of the transaction, which remains subject to customary
closing conditions, the combined entity will be named Volta Inc.
and remain on the New York Stock Exchange under the new ticker
symbol "VLTA".
About Place Exchange
Place Exchange is the leading SSP
for programmatic out-of-home and place-based media. Integrated with
omnichannel DSPs, Place Exchange's patented technology uniquely
offers agencies and advertisers the opportunity to fully unify
buying and measurement of OOH media with other digital channels,
leveraging the same workflow, creatives, reporting, and attribution
as for online and mobile advertising. Place Exchange's unmatched
premium supply ecosystem adheres to its Place Exchange Clear
certification program that delivers buyers quality, consistency,
transparency, and compliance. For OOH media partners, Place
Exchange offers the opportunity to access untapped programmatic ad
spend with full transparency and control. AdExchanger named Place
Exchange a 2020 and 2021 Programmatic Power Player. For more
information about Place Exchange, visit www.placeexchange.com.
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SOURCE Volta Industries, Inc.