NYC-Headquartered OOH Leader to Support
Initiative via Exclusive Digital Transit Advertising
NEW
YORK, March 20, 2023 /PRNewswire/
-- OUTFRONT Media (NYSE:OUT) shows its support for
its home city through the Partnership for New York City's new "We ♥ NYC " citywide
civic action campaign. Geared to inspiring New York City's post-pandemic resurgence, the
campaign is showcasing the city's strengths and looking to mobilize
New Yorkers in all communities to help ensure that New York remains the greatest city in the
world.
One of the largest out-of-home media (OOH) companies in the
U.S., OUTFRONT Media's role in the "We ♥ NYC" campaign is to
engage commuters utilizing digital signage throughout the
NYC transit system (subway, bus,
street furniture, billboards) which reaches millions of people
daily (approximately 5 million trips daily across subways, buses
and commuter rail). The messaging is focused around ways New
Yorkers can help improve the city, prioritize public safety,
support small businesses, and care for parks and litter
cleanups.
In addition to transit media, OUTFRONT supported the press
conference with OUTFRONT PRIME inventory in Times Square creating
the backdrop of the event. This media will run for the duration of
the campaign along with billboards across the greater NYC area, plus expected amplification through
social channels.
"OUTFRONT is extremely proud to support the Partnership for
New York City to share 'We ♥
NYC,'" said Phil Stimpson, East Region EVP at OUTFRONT
Media. "As the lifeblood of NYC,
the subway and overall public transit system are vital to everyday
New Yorkers, its businesses, and the growth of our economy."
As part of its effort to empower residents to drive change in
their own communities, the "We ♥ NYC" campaign will also
involve several partnerships with public agencies and nonprofits
across the city aimed at achieving a safer, more livable and more
business-friendly city.
OUTFRONT has a long history of supporting NYC and related initiatives including its work
on behalf of The Times Square Alliance and Inside Broadway.
The "We ♥ NYC" campaign was
unveiled this morning during a news conference produced by the
Broadway League. The visual inspiration behind the campaign "We
♥ NYC" is an approved adaptation of the famous Milton Glaser-designed "I ♥ New York" owned
by New York State's Department of
Economic Development.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location, and
creativity to connect brands with consumers outside of their homes
through one of the largest and most diverse sets of billboard,
transit, and mobile assets in North
America. Through its technology platform, OUTFRONT will
fundamentally change the ways advertisers engage audiences
on-the-go.
OUTFRONT Media
Contacts:
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Don Ciaramella / Matt
Biscuiti
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Courtney
Richards
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The Lippin Group
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OUTFRONT
Media
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+1.212.986.7080
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(646)
876-9404
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outfront@lippingroup.com
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courtney.richards@OUTFRONT.com
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Stephan
Bisson
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OUTFRONT Media,
Investor Relations
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212-297-6573
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stephan.Bisson@outfront.com
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SOURCE OUTFRONT Media Inc.