GUANGZHOU, China, April 23,
2024 /PRNewswire/ -- Global lifestyle
brand MINISO, renowned for its trendy lifestyle products, has
released its 2023 Environmental, Social, and Governance (ESG)
report, highlighting improvements in employee welfare, advocacy for
women's and minors' welfare, and advancements in environmental
sustainability. The report, anchored in MINISO's principles of
long-termism, truth, and integrity, serves as a commitment of the
company to a sustainable and harmonious society.
Advocacy for Women, Children and Pets' Welfare: MINISO's
Holistic Approach to Social Responsibility
MINISO's dedication to social welfare forms a substantial part
of its corporate identity, with the company actively promoting a
number of charity projects around the five major themes of
children, women, critical illnesses, disasters, and small
animals.
MINISO recognizes the significant role of women in both
professional careers and family life. In line with this, the has
taken proactive steps to support women. One such initiative is the
Marriage and Maternity Incentive Scheme, which offers additional
support beyond standard benefits. With a dedicated allocation of
RMB10 million, this scheme is
accessible to all employees upon registering their marriage and
childbirth. Furthermore, the notable increase in the representation
of women in senior management positions in China, constituting 61.8% of total senior
roles, underscores MINISO's commitment to empowering women in both
the workplace and corporate decision-making.
MINISO's commitment to public welfare is evident through its RED
Power initiative. In September 2023,
the initiative collaborated with other companies to donate living
and educational supplies worth over RMB520,000. Subsequently, in November of the same
year, MINISO's RED Power extended its support by donating supplies
like sanitary pads and winter study kits to over 1,000 students
across two schools, amounting to over RMB200,000.
Meanwhile, the company is also pioneering corporate social
responsibility with the "MINISO Pet Protection Foundation", which
was established in December 2023.
This collaboration with the Beijing Loving Animals Foundation aims
to promote a harmonious relationship between humans and animals,
aligning with MINISO's vision of a vibrant lifestyle. The
foundation has pledged RMB10 million
to support various animal welfare projects, including educational
programs, scientific rescue efforts, youth advocacy, and search and
rescue dog training.
Environmental Excellence: Sustainability at its Core
As part of its steadfast dedication to environmental
conservation, MINISO is reshaping its product journey to
significantly cut down carbon emissions. The company introduced the
"MINISO ECO" label for products that adhere to strict environmental
standards, including being plastic-free, recyclable, renewable,
reusable, BPA-free, and lead-free. This label is increasingly
visible across MINISO's product range as part of its shift towards
a more environmentally friendly lineup. Furthermore, MINISO
continues to implement multiple measures to reduce the consumption
of plastic bags, aiming to decrease the percentage of plastic bag
consumption to below 75%, with the percentage at 52% at the latest
reporting period.
MINISO has obtained an "A" rating in the MSCI ESG Ratings and an
"AA" rating in the Wind ESG Ratings, ranking first in the industry,
which underscores a year of substantial progress, positioning
itself as a model of corporate responsibility. Besides the release,
the company has also made advancements in enhancing employee
welfare, supporting gender equality, and quick humanitarian
actions. These wide-ranging welfare initiatives, community
involvement, and eco-friendly operations reflect MINISO's ethical
business approach. Each step MINISO takes affirms its commitment to
a future where business growth and societal well-being go hand in
hand.
Click here to view the full 2023 Environment, Social and
Governance Report of MINISO.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of
design-led lifestyle products. The Company serves consumers
primarily through its large network of MINISO stores, and promotes
a relaxing, treasure-hunting and engaging shopping experience full
of delightful surprises that appeals to all demographics.
Aesthetically pleasing design, quality and affordability are at the
core of every product in MINISO's wide product portfolio, and the
Company continually and frequently rolls out products with these
qualities. Since the opening of its first store
in China in 2013, the Company has built its flagship
brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE MINISO