National PTA and LifeLock Help Parents with Back-To-School To-Do List with “The Smart Talk”
25 August 2016 - 7:00PM
Business Wire
Free Online Tool Helps Families Set Technology
Ground Rules as More Kids Go Digital
- 50 percent of children receive their
first smartphone by age 111
- Written agreements tend to have a
higher success rate than verbal agreements
- A child’s identity and well-being can
be compromised by their online behavior
Everyone knows about the inevitable “birds and the bees” talk
between parents and their kids, but what about the “texts and the
tweets”? That’s another “talk” that’s rising in importance,
especially during the back-to-school season when parents prep their
kids with the latest gear and gadgets. National PTA and LifeLock
created The Smart Talk — a free, online tool to help families set
ground rules for technology use and have open, ongoing
conversations about online safety and responsibility.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160825005979/en/
The Smart Talk is a free, online tool to
help parents have a technology safety talk with their kids. Visit
TheSmarttalk.org for more details. (Graphic: Business Wire)
The creation of The Smart Talk is part of a two-year
collaboration between LifeLock, Inc. (NYSE: LOCK), a leader in
proactive identity theft protection, and National PTA, the nation’s
oldest and largest child advocacy association, that’s aimed to
encourage families to have an open, ongoing conversation about
making positive, safe decisions online.
“In the fast-moving digital world, a child’s identity and
well-being can be compromised by their online behavior,” said
LifeLock CEO Hilary Schneider, a mother of three. “As digital
natives, today’s kids need to learn the rules of the road for
navigating life online. Many parents find the idea of having the
technology talk overwhelming because they don’t know what topics to
even begin to cover.”
Technology is playing an ever-increasing role in our lives, with
the majority of children receiving their first smartphone by age
11, according to a 2015 LifeLock1 survey. While 79 percent of
families have technology agreements with their children, only 6
percent of those are written agreements, which tend to have a
higher success rate than verbal ones among families that report
having technology agreements1.
The Smart Talk engages kids and parents in an interactive
experience, leading them through a guided conversation about five
key areas:
- Online safety and privacy
- Screen time
- Apps and downloads
- Texting and calling
- Social media and respect
Families then create a personalized agreement that can be stored
on a computer or printed and posted at home.
“Technology has opened up a world of opportunities in every
aspect of life and is essential for the development of skills
children need to thrive. As parents, we want our children to learn
and have fun through technology, and at the same time, stay safe
and develop healthy lifestyles,” said National PTA President Laura
Bay, a mother of three. “The Smart Talk brings families like yours
and mine together for productive conversations about devices and
technology use to help children build good digital habits and
ensure they have the skills they need to be safe and responsible
online.”
Parents looking to begin the conversation today can visit The
Smart Talk website and review this quick guide to get started. More
information is available on The Smart Talk Facebook page and
YouTube channel.
1Commissioned study conducted by ResearchNow on behalf of
LifeLock, adults 18 and older were surveyed online between July
20-24, 2015
About National PTA
National PTA® comprises millions of families, students,
teachers, administrators, and business and community leaders
devoted to the educational success of children and the promotion of
family engagement in schools. PTA is a registered 501(c)(3)
nonprofit association that prides itself on being a powerful voice
for all children, a relevant resource for families and communities,
and a strong advocate for public education. Membership in PTA is
open to anyone who wants to be involved and make a difference for
the education, health and welfare of children and youth.
About LifeLock
LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive
identity theft protection services for consumers and fraud and risk
management solutions for enterprises. LifeLock’s threat detection,
proactive identity alerts, and comprehensive remediation services
help provide peace of mind for consumers amid the growing threat of
identity theft. Leveraging unique data, science and patented
technology from ID Analytics, Inc., a wholly-owned subsidiary,
LifeLock offers identity theft protection that goes beyond credit
monitoring. As part of its commitment to help fight identity theft,
LifeLock works to train law enforcement and partners with a variety
of nonprofit organizations to help consumers establish positive
habits to combat this threat.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160825005979/en/
LifeLock, Inc.Jeff Davis & Sydney Brown,
480-457-2138Media@lifelock.comorNational PTAHeidi May Wilson,
703-518-1242hmay@pta.org
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