Herbalife Becomes Official Nutrition Sponsor of Santos FC
12 Mai 2010 - 6:00PM
Business Wire
Herbalife Ltd. (NYSE: HLF) announced a sponsorship that makes it
the Official Nutrition Advisor to legendary Santos Soccer Club
(Santos FC), Pele’s former soccer team.
The one-year agreement is an unprecedented model in Brazilian
soccer, as it’s the first time a club will enter into a nutrition
sponsorship, which includes nutrition consultation, supply of
Herbalife products with prior agreement and recommendation of the
Santos FC Nutritional Department.
Herbalife will also garner brand exposure via logo placement in
the team’s home seats at the Urbano Caldeira Stadium (“Vila
Belmiro”), boards in the soccer fields of the Training Center Rei
Pelé, and placement on the club’s official backdrop. Herbalife will
also benefit from a designated area inside the Vila Belmiro Stadium
where it can host promotional activities and sampling events on the
days of all home games and the option to place ads on the Vila
Belmiro electronic billboard.
Suggested Herbalife links: Facebook, Twitter, YouTube
About Herbalife Ltd.
Herbalife Ltd. (NYSE:HLF) is a global network marketing company
that sells weight-management, nutrition, and personal care products
intended to support a healthy lifestyle. Herbalife products are
sold in 73 countries through a network of approximately 2.1 million
independent distributors. The company supports the Herbalife Family
Foundation and its Casa Herbalife program to help bring good
nutrition to children. Herbalife's Web site contains a significant
amount of information about Herbalife, including financial and
other information for investors at http://ir.herbalife.com. The
company encourages investors to visit its Web site from time to
time, as information is updated and new information is posted.
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