- GeniusIQ - the next-generation sports data and AI platform –
will deliver groundbreaking solutions across performance analysis,
fan engagement, advertising and sports betting.
- The platform builds on Genius Sports’ track record of data-led
innovation across the world’s biggest sporting formats, including
the Premier League, NFL, NBA, and WNBA.
Genius Sports Limited (“Genius Sports”) (NYSE:GENI) today
announced the launch of GeniusIQ, the next-generation data and
artificial intelligence platform that will accelerate the
revolution of how sport is understood and consumed by sports fans
across the world.
By applying powerful machine learning and generative AI to
large-scale data, GeniusIQ provides the foundations for an
unmatched level of game analysis, ultra-immersive experiences, and
infinite ways to reach and engage sports fans.
A data-agnostic tech layer, GeniusIQ ingests and computes
datasets ranging from rich tracking and play-by-play data, to
audience and behavioral data, to enable applications across:
- The digitalization of sports
- AI-powered decision-making
- Immersive and personalised viewing
- Automated storytelling and content creation
Powering the new era of intelligent sports
GeniusIQ builds on Genius Sports’ proven track record of
technology and data-driven innovation, automation and fan
engagement across the global sports ecosystem.
GeniusIQ in action
The more data GeniusIQ processes, the smarter its insights and
predictive analytics become. This enables the platform to power a
full range of applications, from optimizing on-field performance to
elevating fan experiences:
1. Driving WNBA performance, powered by
GeniusIQ
As the league enjoys meteoric growth both on and off the court,
GeniusIQ is unearthing rich performance insights for WNBA teams and
players.
Genius Sports’ optical tracking technology captures 3D player
pose and ball tracking data, powering new metrics such as a
player’s shot quality, shooter impact, paint touches, contest
quality and much more. For example, Caitlin Clark’s average 3-point
shot distance is 27 feet and 51.2% of her 3-point attempts have
been self-created.
2. GeniusIQ enhancing how fans watch the
Premier League
GeniusIQ technology is already powering Premier League Data
Zone, a pioneering collaboration between Premier League
Productions, the Premier League, Football DataCo, and Genius
Sports.
The Data Zone viewing mode integrates rich statistics and
tracking metrics into live broadcasts, enhancing fan engagement
with detailed data on player performance and match dynamics. Data
Zone is used by major broadcasters including NBC Sports, Sky
Sports, Optus Australia, ESPN Brazil, and Canal+ France.
3. Bringing together sports wagering, data
insights and real-time augmentations
GeniusIQ’s integration of sports data and deep learning also
powers Genius Sports BetVision, the world's first immersive sports
wagering platform. BetVision integrates live NFL streams with
interactive bet slips, statistical insights, and real-time
augmentations. It features data-driven insights, graphic overlays,
and visualisations tailored to user preferences.
A milestone for Genius Sports and the global sports
ecosystem
Today's announcement signifies the complete integration of
Second Spectrum into Genius Sports, culminating in the launch of
GeniusIQ as a unique data and AI platform bringing together machine
learning, computer vision technology and big data.
“From immersive broadcasts to automated officiating, data-driven
performance analysis and much more, AI is central to the global
Genius Sports operation,” said Mark Locke, CEO of Genius Sports.
“The launch of GeniusIQ is a major milestone for the business,
unifying our incredible range of AI-powered products and ushering
in a new era for the global sports industry with infinite new ways
to reach and engage fans.”
About Genius Sports
Genius Sports is the official data, technology, and broadcast
partner that powers the global ecosystem connecting sports,
betting, and media. Our technology is used in over 150 countries
worldwide, creating highly immersive products that enrich fan
experiences for the entire sports industry.
We are the trusted partner to over 400 sports organizations,
including many of the world’s largest leagues and federations, such
as the NFL, EPL, FIBA, NCAA, NASCAR, AFA, and Liga MX.
Genius Sports is uniquely positioned through cutting-edge
technology, scale, and global reach to support our partners. Our
innovative use of big data, computer vision, machine learning, and
augmented reality connects the entire sports ecosystem from the
rights holder all the way through to the fan.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240808054635/en/
Media: Chris Dougan, Chief Communications Officer +1 (202)
766-4430 chris.dougan@geniussports.com
Investors: Brandon Bukstel, Investor Relations Manager +1
(954)-554-7932 brandon.bukstel@geniussports.com
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