DoubleVerify Bolsters Media Authentication on Meta: Extends Brand Safety and Suitability to Facebook and Instagram Feeds & Reels
17 Januar 2024 - 2:00PM
Business Wire
For the first time, global brands will benefit
from DV’s industry-leading, AI-powered classification technology to
gain transparency into Facebook and Instagram Feeds and Reels
inventory
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for
digital media measurement, data and analytics, today announced the
expansion of its brand safety and suitability coverage on Meta to
include measurement of Facebook and Instagram Feeds and Reels. With
this release, global advertisers will be able to independently
authenticate campaign quality and protect their brand equity within
these engaging, user-generated media environments.
"The expansion of DV’s industry-leading, AI-powered
classification technology to Facebook and Instagram Feeds and Reels
underscores our commitment to helping brands ensure safe and
suitable ad environments across all channels,” said Mark Zagorski,
CEO, DoubleVerify. “The protection of brand reputation online is an
important factor in maximizing campaign performance for the global
brands we serve.”
By bringing DV's brand safety and suitability solution to
Facebook and Instagram Feeds and Reels, DV now provides
comprehensive measurement for media buys on Meta across multiple
devices, placements and formats. DV’s AI-powered classification
technology – leveraging more than 15 years of experience – is based
on robust content policies and trained on vast data signals, to
ensure a balance between protection and scale.
With this release, advertisers will benefit from:
- Proprietary Technology: DV leverages AI to ensure the
most accurate content classification at scale. DV classifies
content directly above and below the placement of ads – enabling
brands to authenticate the content surrounding their promotion
using DV’s Brand Safety Floor and Suitability Tiers – which are
mapped to the GARM framework.
- Comprehensive Coverage: DV now offers more holistic
media quality measurement across Meta ad placements including
Instagram Feed, Instagram Reels Ads, Facebook Feed, Facebook Reels
Ads, Facebook in-stream video and Audience Network.
- Trusted Measurement: Brands can rest assured that the
industry’s leading, independent, third-party verification provider
authenticates their Facebook and Instagram campaigns.
"DoubleVerify's expansion of brand safety and suitability
solutions across Facebook and Instagram is an important step
forward in our ongoing efforts to foster digital transparency and
trust within our advertising environments,” said Samantha Stetson,
Vice President of Client Council and Industry Trades at Meta.
“Responsible marketing is a key priority at Meta – and we are
delighted to expand our partnerships with this important
solution."
Advertisers have access to measurement data and insights through
DV PinnacleⓇ, the company’s unified service and analytics reporting
platform, to monitor and optimize the performance of their Meta ads
campaigns.
DV became a participant in Meta’s measurement partnership
program in 2017, offering fraud and viewability solutions on
Facebook and Instagram. In 2019, DV launched brand safety and
suitability on Facebook’s in-stream video inventory and Audience
Network. In 2021, DV announced an expanded brand safety and
suitability integration with Facebook, extending verification to
In-Stream Reserve, while providing new tools to boost control and
efficiency. Most recently in 2023, DV extended media quality
authentication to include viewability and fraud verification for
Facebook and Instagram Reels inventory.
For more information about DoubleVerify, visit
http://www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform
for digital media measurement and analytics. Our mission is to make
the digital advertising ecosystem stronger, safer and more secure,
thereby preserving the fair value exchange between buyers and
sellers of digital media. Hundreds of Fortune 500 advertisers
employ our unbiased data and analytics to drive campaign quality
and effectiveness, and to maximize return on their digital
advertising investments – globally. Learn more at
www.doubleverify.com.
Facebook® is a registered trademark of Meta Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20240117172484/en/
Media: Chris Harihar chris@crenshawcomm.com
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