The 2024 Three-Part Series Honors Past,
Present, and Future Champions
AUSTIN,
Texas, July 12, 2024 /PRNewswire/ -- Chubbies,
the weekend-centric lifestyle apparel brand within the Solo Brands
(NYSE: DTC) portfolio, is ecstatic to announce a monumental
collaboration with Team USA and
Olympic Heritage. This summer begins a multi-year collaboration
with Team USA beginning with the
Paris Olympics through the LA 2028 Olympics. With a nod to the
champions of yesteryear and an eye on the future stars of tomorrow,
Chubbies invites fans to embark on a journey through time, style,
and athletic prowess, unveiling a capsule series that celebrates
the unparalleled greatness of America's Olympians past, present,
and future.
The first of the three summer 2024 capsules launches on
July 12th, 2024. The Team
USA x Chubbies capsule kicks off
with a vibrant assortment of performance polos, tees, tanks, and
swim trunks. Each piece is meticulously designed to embody the
spirit of the Team USA champions
competing in the Paris 2024
Olympics. The first campaign is brought to life by Silver Medalist
Olympian Steele Johnson, whose incredible legacy and dynamic energy
perfectly capture the essence of the capsule. From the energetic
hues to the bold designs, these garments reflect the athletes'
vigor and the boundless enthusiasm of their fans.
As the capsule series unfolds, the second capsule transports us
back to the golden era of the 1984 Summer Olympics in Los Angeles. The LA '84 Olympic Heritage
Capsule featuring five-time Olympic medalist Greg Louganis, launching on July 22nd, 2024, is a tribute to the iconic
moments that defined a generation. Lightweight button-up
shirts, tees, and swim trunks adorned with vintage-inspired prints
evoke a sense of nostalgia, celebrating the unity and extraordinary
feats of athleticism that marked this historic event.
Looking towards the future with unbridled anticipation, the 2024
series will feature three drop capsules, culminating with the LA
'28 Capsule launching on August 11th,
2024. This final chapter is a celebration of what's to come
– new records, new heroes, and new memories yet to be made.
Featuring vibrant tank tops and swim trunks, this segment embodies
the dynamism and excitement of the upcoming LA '28 Olympics,
promising to inspire and captivate. Look forward to future Chubbies
designs supporting Team USA for
the upcoming additional games such as the Olympics Winter Games
Milan (2026) and the Olympics Summer Games LA (2028), as the brand
continues to celebrate the spirit of the Olympic Games.
"We are beyond thrilled to launch the Team USA capsule series," said Rainer Castillo, Co-Founder and President of
Chubbies. "Each part of these Olympic Heritage and Team
USA capsules is a heartfelt homage
to the incredible achievements of our Olympians and the enduring
spirit of the Olympic Games. We can't wait for our fans to don
these unique pieces and join us in celebrating our athletic
legacy."
The TEAM USA x Chubbies and
Olympic Heritage capsules will be exclusively available online at
Chubbiesshorts.com. Celebrate America's Olympic legacy with
Chubbies this summer and show your support for Team USA in style.
For more information and to shop the capsules, visit
www.chubbiesshorts.com/olympics.
About Chubbies:
Chubbies, an apparel lifestyle
brand within the Solo Brands (NYSE: DTC) portfolio, is best
known for the resurgence of short shorts in men's fashion with
their interpretation of the classic 4" and 5.5" inseam. Through
their iconic styles and bold prints, Chubbies creates high-quality
everyday apparel that brings a fun and unique twist to swim, sport,
and casual wear. Shop Chubbies online at chubbies.com, or in their
retail stores in Atlanta, GA,
Charleston, SC, Frisco, TX, Houston,
TX, Las Vegas, NV,
Miramar Beach, FL, Southlake, TX, Tampa, FL, The
Woodlands, TX, and Miramar Beach,
FL.
About USOPC:
Founded in 1894 and headquartered in
Colorado Springs, Colorado, the
United States Olympic and
Paralympic Committee serves as both the National Olympic
Committee and National Paralympic
Committee for the United
States. The USOPC is focused on protecting, supporting and
empowering America's athletes, and is responsible for fielding U.S.
teams for the Olympic, Paralympic, Youth Olympic,Pan American and
Parapan American Games, and serving as the steward of the Olympic
and Paralympic movements in the U.S. For more information, visit
TeamUSA.com.
About LA28 Olympic and Paralympic Games:
The LA28
Games will mark Los Angeles' third
time to host the Olympic Games, previously hosted in
1984 and 1932, and first time to host the Paralympic Games.
Los Angeles will host the world's
most elite athletes in 2028 as it welcomes Paralympians and
Olympians from around the world to compete on the biggest stage in
sports. The LA28 Games are independently operated by a privately
funded, non-profit organization with revenue from corporate
partners, licensing agreements, hospitality and ticketing programs,
and a significant contribution from the International Olympic
Committee. For more information, visit LA28.org.
Chubbies Media
Contacts:
Morgan
Kilmer
Kilmer
Communications
morgan@kilmercomms.com
Darren Quiliza
Kilmer
Communications
darrenquiliza@gmail.com
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