Every bottle of Astral Tequila produced helps
make bricks that build homes, so join the festivities from
April 5th to May 5th at participating
bars and give back by ordering an Astral margarita!
NEW
YORK, April 5, 2024 /PRNewswire/ -- Break out
the limes because it's time to celebrate America's number one
cocktail: the margarita1! In honor of Earth Month,
Astral Tequila is thrilled to announce the first-ever MargaritaCon,
a month-long celebration of the margarita for a cause. Starting
today through May 5th, bars
nationwide will feature a special Astral margarita on their menus,
with each cocktail contributing towards building homes for those in
need. Astral Tequila upcycles spent agave from tequila distillation
into bricks to build homes, so every Astral margarita made goes
towards a good cause. The brand is proud to partner with Hábitat
para la Humanidad México to build these homes through their ongoing
sustainability program, the Adobe Brick Project in Jalisco, Mexico. And for the first time this
year, Astral Tequila will also be extending its support to
the United States by donating a
total of $50,000 to Habitat for
Humanity affiliates2 across the country, furthering the
impact of every Astral margarita enjoyed during MargaritaCon.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9260251-astral-tequila-margaritacon-celebrating-margaritas-for-a-cause/
"Astral is quickly becoming the go-to tequila for crafting
delicious margaritas," shares Christina
Choi, SVP of Tequila at Diageo NA. "Rooted in tradition, our
time-intensive process yields a smooth tequila with bursts of
citrus, making it a brighter tasting margarita. So, who better than
Astral to kick off the first-ever MargaritaCon?"
Join the celebration while giving back to a worthy cause at any
of the 170+ participating bars across the country. Participants can
enjoy the delicious and bright taste of Astral Tequila with each
location's unique take on the margarita, along with giveaways and
surprises all month long. Margaritas featuring Astral Tequila
support the cause! To get in on the celebration and discover the
list of participating bars, head to
www.astraltequila.com/margaritacon.
And that's not all! To close out MargaritaCon and welcome
Cinco de Mayo, Astral Tequila is
helping kick off the celebrations by bringing lime-filled fun to
the streets of New York City,
Chicago, and Charleston on May
4th. Stay tuned for all the excitement by following Astral
Tequila's Instagram page for updates! In honor of Cinco de Mayo, U.S. residents can also enter
for a chance to win an unforgettable all-expenses-paid luxury
getaway for four to Mexico by
visiting a participating bar or going to
www.astraltequila.com/margaritacon (must be 21+ to enter and
attend).
For those looking to extend the MargaritaCon and Cinco de Mayo celebrations at home, order a
limited-edition Astral Tequila x Motel Margarita Cocktail Kit (must
be 21+), featuring everything needed to make the Margarita For A
Cause cocktail at home, along with exclusive MargaritaCon
merchandise. The kit is available through May 5th on
https://us.thebar.com/products/astral-tequila-x-motel-margarita-cocktail-kit/ for
an SRP of $74.00 while supplies
last.
About Astral Tequila
Astral Tequila is a super-premium tequila crafted using 100% Blue
Weber agave nourished by the sun and stars
in Jalisco, Mexico. Using a tahona and bagazo during
fermentation, Astral Tequila's unique recipe uses traditional,
time-intensive processes to create a radiant tequila that brightens
every cocktail. Each bottle of Astral Tequila produced helps
continue the circular flow of good energy – leftover agave fibers
are upcycled into adobe bricks to be used to construct buildings in
local communities in Mexico to create more places to
gather with loved ones and feel connected. Astral Tequila launched
in April 2022 with its first expression, Blanco,
followed by Reposado and Añejo in April
2023. For more information on Astral Tequila, please visit
http://www.astraltequila.com/.
About Diageo NA
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal,
Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and
Ketel One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness. Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA
_______________________________
1 CGA by NIQ
2 Charleston Habitat for Humanity, Habitat for Humanity
Chicago, Habitat for Humanity Detroit, Habitat for Humanity Greater
Cincinnati, Habitat for Humanity New York City and Westchester
County, Habitat for Humanity of Greater
Sacramento, Habitat for Humanity of Hillsborough County Florida, Habitat for
Humanity of Metro Denver, Habitat for Humanity of Orange County, Habitat for Humanity of the
Charlotte Region, Habitat for Humanity Saint Louis, Richmond
Metropolitan Habitat for Humanity, Trinity Habitat for Humanity
View original
content:https://www.prnewswire.com/news-releases/astral-tequila-introduces-first-ever-margaritacon-a-nationwide-celebration-of-americas-favorite-cocktail-all-for-a-cause-302109277.html
SOURCE Diageo North America