Available nationwide, NEW Captain Morgan Sliced from America's no. 1 selling
spiced rum brand blends flavor, convenience and adventure - just
chill, crack open and enjoy
NEW
YORK, Feb. 22, 2024 /PRNewswire/ -- Just in time
for the warmer months ahead, Captain Morgan is officially
introducing its newest ready-to-drink lineup, Captain
Morgan Sliced. Captain
Morgan Sliced is a line of
cocktail-inspired malt beverages with an exciting range that goes
all-in on flavor and adventure. Each can of Captain Morgan Sliced balances convenience and
deliciousness, and there's something we've known since the dawn of
bread… sliced makes everything more delicious, exciting, and
adventurous.
Best enjoyed chilled from the can, Captain Morgan Sliced offers four delicious malt-based
flavors inspired by classic cocktails that will take your taste
buds on an adventure:
- Pineapple Daiquiri Style Beverage, a zesty malt-based take on
an island classic that combines the flavors of zesty lime and ripe,
juicy pineapple.
- A berry twist on America's favorite cocktail, Strawberry
Margarita Style Beverage fuses the flavors of zesty lime and sweet
strawberry.
- A tropical sensation, Passionfruit Hurricane Style Beverage is
a twist on the classic New Orleans
cocktail with the taste of tangy tropical passionfruit, juicy lemon
and bright orange flavors.
- Take a sip fit for paradise with Mango Mai Tai Style
Beverage, an exotic malt-based drink that combines the tastes of
fresh citrus and pineapple with a ripe sweet mango flavor.
"We didn't just want to introduce another new canned drink – we
wanted to slice through the ordinary with an offering that
compliments the adventurous spirit of our consumers," said
Laura Merritt, CMO, Diageo Beer
Company. "Captain Morgan has always been known and loved for
its bold flavor, and we're excited to shake up the category and
introduce Captain Morgan Sliced to
the world."
The brand's new creative campaign, "Sliced is Better," is
designed to cut through the crowd, inviting consumers 21+ into a
"Sliced world" full of adventure. Because when you think about it,
"Sliced" really is better — it turns an old pair of jeans into
trendy jorts, a dull hairdo into a fresh new look, and a boring
sedan into a convertible.
Whether you're hanging poolside or just chilling at home with
friends 21+, Captain Morgan Sliced
invites everyone to live in the now, cut out the complications, and
find delicious adventure wherever your crew takes you.
Captain Morgan Sliced is
available in a 12-count variety pack of 12 oz cans with an ABV of
5.8% and is now available on shelves nationwide at a suggested
retail price of $19.99.
Also new to shelves this month is Captain Morgan Sliced Up.
Available in 23.5oz and 16oz can offerings of Long Island Iced Tea
Style Beverage and Tropical Hurricane Style Beverage, with an ABV
of 8% available in local convenience stores and wherever you can
find Captain Morgan.
This is only the beginning – in the upcoming weeks, Captain
Morgan will show just how the "Sliced is Better" world is full of
surprises just waiting to be uncovered. Be sure to follow
@CaptainMorganUSA on Instagram and @CaptainMorganUS on X for more
delicious updates on Captain Morgan
Sliced. And no matter how you slice it with Captain Morgan,
always remember to drink responsibly.
About Captain Morgan
Captain Morgan is the number one
selling spiced rum in the U.S. Captain Morgan encourages everyone
21+ to spice it up by bringing our flavor to every occasion. The
Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced
Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White
Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private
Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut
Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla
Spiced Rum, Vita Coco Spiked with CAPTAIN MORGAN and CAPTAIN
MORGAN Sliced. For more information,
visit www.CaptainMorgan.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
Media Contacts
TAYLOR
CaptainMorganTeam@taylorstrategy.com
Sydney Farrar, Diageo
Sydney.Farrar@Diageo.com
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SOURCE Captain Morgan