Smirnoff Launches newest RTD with a
Star-Studded Celebrity Pickleball Showcase and Fan Experience to
Debut its Newest "Smash Hit" — Smirnoff SMASH Vodka Soda
NEW
YORK, Feb. 6, 2024 /PRNewswire/ -- While the
world anxiously awaits Super Bowl LVIII, another fierce
competition is set to take Las
Vegas by storm. Smirnoff and the hip-hop superstar
Saweetie are bringing bold flavors and duos to Sin City
ahead of The Big Game to unveil NEW Smirnoff SMASH Vodka
Soda to the world. Available in four deliciously daring flavors
at just 100 calories each, the first-ever ready-to-drink vodka soda
from the brand is poised to make a splash, errr, smash like
never before.
The Official Vodka Sponsor of the NFL will host the
first-ever Smirnoff SMASH Pickle Bowl, serving up
America's new favorite sport, pickleball, with an unexpected twist
featuring some of the biggest names in their respective games and
hosted by television host, journalist and cultural commentator
Speedy Morman:
- An iconic melody of flavors, TEAM WATERMELON LIME:
Award-winning recording artist Saweetie and pop icon
Lance Bass
- Standing on business, TEAM RASPBERRY PEACH: NFL Legend
Vernon Davis and NFL
commentator, Kay Adams
- Holding it down for TEAM PINEAPPLE ORANGE: Reality TV
stars Scheana Shay and Brock
Davies
That leaves one team up for grabs….
- TEAM STRAWBERRY DRAGONFRUIT: a more unexpected collab
than ever imagined
"Catch me repping Team Watermelon Lime this weekend at the
other Big Game in Las Vegas," says
Saweetie. "Smirnoff and I are going to smash the competition this
year. But enough of the talk, I'll see you on the court."
The inaugural Smirnoff SMASH Pickle Bowl will smash
up your favorite celebrities in a tournament like no other on
Saturday, February 10 from
2:30 - 4pm PT at RedTail located at
Resorts World in Las Vegas. The
star-studded showdown will bring together a roster of celebrity
players to form duos repping the flavors of each new SMASH Vodka
Soda.
"When Smirnoff invited me to bring some of my greatest
plays from the field to the pickleball court, of course I couldn't
say no," said NFL Legend Vernon Davis. "Just like Smirnoff's new
SMASH Vodka Soda, Kay and I are a dynamic duo on the pickleball
court. Bottom line, we're coming for the title."
But that's not all… Picklers and football fans can get in
on the action too.
Smirnoff is welcoming those in Las
Vegas (21+) to experience the Smirnoff SMASH Pickle
Bowl – situated along the iconic Las Vegas Strip – and
play a round or two of America's new favorite sport before tasting
the bold and delicious flavors of new Smirnoff SMASH Vodka Soda.
The pickleball courts will be open on Friday, Feb. 9 – Sunday,
Feb. 11 for fans to get in on the action, snag coveted
Smirnoff swag, and savor the bold flavor of Smirnoff SMASH Vodka
Soda.
Friday, February
9 – Resorts World
RedTail at The District at Resorts
World
3000 S Las Vegas Blvd
Las Vegas, NV 89109
12pm - 8pm PT
Saturday, February
10 – Resorts World
RedTail at The District at Resorts
World
3000 S Las Vegas Blvd
Las Vegas, NV 89109
5pm - 8pm PT
Sunday, February
11 — The Bullseye Tailgate
4223 South Las Vegas
Boulevard
Las Vegas, NV 89109
11am - 3pm PT
"Our new Smirnoff SMASH Vodka Soda continues the
legacy of unparalleled flavor innovation from the makers of the
World's No. 1 Vodka," said Julie
Yufe, SVP Rum & Vodka, Diageo. "Smirnoff brings people
together to share delicious cocktails and Smirnoff SMASH Vodka Soda
is here to champion that same spirit -- we're bringing together a
star-studded lineup smashed up with America's newest favorite
pastime ahead of one of biggest events in sports!"
The NEW Smirnoff SMASH Vodka Soda variety pack will
add more boldness and excitement to your game day celebrations.
With a thrilling and unexpected collision of two bold flavors in
one can and 100 calories each, Smirnoff SMASH Vodka Soda will be
a SMASH hit at your next party or get together. Available in
Watermelon Lime, Pineapple Orange, Raspberry Peach and Strawberry
Dragon Fruit, these gluten-free RTD offerings are sold in a variety
packs, the suggested retail price is $17.99 per 12-pack, or $8.99 per 6-pack.
And the excitement doesn't stop with the biggest stage in
sports! Tune in to @smirnoff to see how Smirnoff SMASH Vodka Soda
will debut a series of new spots, showcasing how when the
unexpected comes together it inspires bold, flavorful hits
at the coolest events all year long. Visit smirnoff.com to find
Smirnoff SMASH Vodka Soda on shelves near you.
About SMIRNOFF
Smirnoff has been giving the
people what they want since 1864, revolutionizing drinking culture
across generations: from inventing the Mule and reimagining the
vodka martini to creating a cultural mainstay that defines the
flavored malt beverage category with the launch of Smirnoff Ice in
2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for
adults across vodka and flavored malt beverages. Current offerings
include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a
line of flavors in North America
and ready-to-serve flavored malt beverages including Smirnoff
Seltzer and Smirnoff Ice Smash. From culturally relevant limited
editions to new innovations and zero sugar offerings, Smirnoff has
always been known for quality and affordability, and prides itself
on giving the people what they want.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@diageo.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/bold-flavors-unlikely-duos-new-smirnoff-smash-vodka-soda-brings-an-unexpected-pickleball-smashup-to-the-vegas-strip-302055223.html
SOURCE Smirnoff