The Brand’s Latest Campaign Features New & Classic Styles Rooted in Tradition, Warmth, Comfort, & Joy

Southern California-based global lifestyle brand and ultimate gift-giving destination UGG® (a division of Deckers Brands [NYSE: DECK]) unveils its holiday campaign, Unbox Joy. Featuring new gift-worthy styles, as well as the iconic silhouettes consumers love to give season after season, the campaign is inspired by heartwarming moments captured in viral videos by consumers both gifting and receiving UGG®.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241101816279/en/

Campaign + Product Photography Content Credit: UGG®

Establishing UGG® as the ultimate gift-giving destination, the styles featured in the Unbox Joy holiday campaign are for both giving and receiving, including the below:

  • Classic Mini Maxi Curly, $180 - The Classic Mini Maxi Curly is easy to love for a multitude of reasons: the UGGbraid-inspired bow, the curly sheepskin upper, crafted with smooth suede, lined with UGGplush, and the expressive platform are just a few.
  • Classic Slip-On Atherson, $120 - The Classic Slip-On Atherson is everything you want from UGG: warm, cozy, and crafted with care. They're built with suede, sheepskin, and our soft UGGplush blend for unmatched comfort. Decorated with bold embroidery and built upon an ultra-light sugarcane EVA outsole.
  • Tasman Alpine, $130 - The Tasman Alpine embodies the spirit of UGG in all the ways. From the dramatic sheepskin collar to the signature Twin Seam details, this slipper represents the brand heritage. The interior is lined with UGGplush, a cozy blended fleece from upcycled wool that naturally regulates temperature. Outside you'll find genuine suede, a fixed leather lace, and lightweight sugarcane EVA outsole that can be worn both indoors and out.
  • Disquette Atherson, $120 - Ultra-light and ultra-cozy, the Disquette Atherson features a suede upper decorated with striking hand-stitched details. Find sheepskin on the collar, insole, and soft UGGplush lining the interior. A sugarcane EVA platform keeps these light and boosts height.
  • Tasman, $110 - The Tasman is a longtime fan favorite that continuously gets rediscovered generation after generation due to its ultra-lightweight, durable outsole, plush wool lining, and suede uppers. It goes with anything and has an easy slip-on silhouette that will stay timeless forever.
  • Classic Mini II, $160 - Born on the beaches of California, the Classic Boot was originally made to keep surfers warm after early-morning sessions and has since become an icon of West Coast cool. It's crafted with famously soft sheepskin, which naturally wicks away moisture for wear anywhere – both indoors and out.

Featuring a variety of fashion-forward designs and core classics, these giftable styles feature key brand DNA, making them recognizably UGG®. The Twin Seam, a distinctive raised stitch design that differentiates the brand’s product, is seen throughout the collection, serving as a visual depiction of the connection within the UGG® community. The recognizable Chestnut colorway remains strong in the holiday offering, instantly signaling warmth, comfort, versatility, but most importantly, joy. And that Feels like UGG.

The Unbox Joy campaign celebrates the feeling of bringing loved ones together. Coming to life through viral unboxing videos, the campaign celebrates the many smiles, laughs, and tears of joy experienced when opening an UGG® box. Gifting UGG® is more than sharing crafted designs, it creates an opportunity to express raw emotion, pure excitement, and holiday spirit amongst friends and family.

Styles included in the UGG® 2024 holiday campaign are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide. To learn more and shop now please visit www.ugg.com.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com @ugg.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company’s portfolio of brands includes UGG®, HOKA®, Teva®, Koolaburra®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

HIGH-RES CONTENT Campaign + Product Photography Content Credit: UGG®

Press Contacts:

UGG® Matty Magnin Senior PR Manager Mobile: (917) 842-2391 matthew.magnin@deckers.com

Sarajane McQuaid Associate PR Manager Mobile: (913) 744-7553 sarajane.mcquaid@deckers.com

Karla Otto New York Erica Morelli Senior Director, Communications erica.morelli@karlaotto.com

Crystal Tang Senior Account Manager, Communications crystal.tang@karlaotto.com

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