The World's Leading Beer Company is Helping Provide Renewable
Electricity to Power Bars, Stadiums and Venues Around the
World
LEUVEN, Belgium, April 20, 2022 /PRNewswire/ -- Budweiser, an AB
InBev global brand, today unveiled the global launch of The
Energy Collective to help provide renewable electricity to bars,
music venues and stadiums around the world. This launch follows and
contributes to Budweiser parent company AB InBev's recently
announced ambition to achieve net zero across its value chain by
2040.
To date, the producers of Budweiser have converted more than
2,000 local pubs in Brazil and
Ireland to renewable electricity.
In Brazil, renewable electricity
is supplied by Lemon Energy to business owners which has already
reduced carbon dioxide emissions by more than 291 tonnes annually.
The Energy Collective's ambition for Brazil is to have 250,000 locations converted
to renewable electricity by 2025, estimated to save 36,375 tons of
carbon dioxide equivalent (CO2e) per year, which is equivalent to
removing 7,991 cars from the road.
In 2015, Budweiser set out to brew every beer with 100%
renewable electricity by 2025, taking the first step to a brighter
future. Having already reached this goal in many markets, Budweiser
is unveiling The Energy Collective to help connect bars, music
venues and stadiums around the world to renewable energy sources.
Budweiser's reach and resources, combined with its desire to make a
positive impact on the planet, led to the decision to brew all
beers with renewable electricity and the subsequent launch of The
Energy Collective.
"Consumers crave a better world where the things they love are
sustainable. The Energy Collective is helping facilitate the
powering of things people love with renewable electricity, while
helping close the gap between what consumers want and what
companies can do," said Todd Allen,
Vice President Global Marketing at Budweiser. "We're just getting
started. Our bold dream is that every bar, venue and stadium in the
world that serves Budweiser would be powered by renewable
electricity."
Budweiser supports AB InBev's ambition to achieve net zero
across its value chain by 2040. As part of this, The Energy
Collective will help enable pub owners to reduce emissions by
converting to 100% renewable electricity, and help facilitate
renewable electricity to those who may not have access at a more
affordable rate.
"When Budweiser decided to brew beer with renewable electricity,
we knew there was so much more we could be doing in the renewable
space as a global brand. Launching The Energy Collective allows us
to help businesses around the world, leveraging our scale to enable
our customers to obtain more sustainable power at more affordable
rates," said Ezgi Barcenas, Chief
Sustainability Officer at AB InBev.
Energy bills are often one of the highest costs for bars. The
Energy Collective, in partnership with a local energy provider,
could offer cost savings while providing access to renewable energy
infrastructure. The Energy Collective will help advance Budweiser's
mission of powering the things consumers love with renewable
electricity.
"By being connected to renewable electricity via local providers
through The Energy Collective, I've already been able to reduce my
monthly electricity costs by about 10 percent," said Will Morgan, General Manager of Jerry Flannery's in Limerick, Ireland. "It's also been a conversation
starter with many of my customers to discuss the importance of
renewable electricity and creating a brighter future for us
all."
The Energy Collective is now facilitating connection to
renewable electricity in select countries including Ireland and Brazil and will be piloting the program in
Colombia in 2022. Budweiser is
exploring opportunities in additional countries including the
UK, Chile, Uruguay and more.
About Anheuser-Busch InBev and
Budweiser
Anheuser-Busch InBev is a publicly traded company
(Euronext: ABI) based in Leuven, Belgium, with secondary listings on the
Mexico (MEXBOL: ANB) and
South Africa (JSE: ANH) stock
exchanges and with American Depositary Receipts on the New York
Stock Exchange (NYSE: BUD). As a company, we dream big to create a
future with more cheers. We are always looking to serve up new ways
to meet life's moments, move our industry forward and make a
meaningful impact in the world. We are committed to building great
brands that stand the test of time and to brewing the best beers
using the finest ingredients. Our diverse portfolio of well over
500 beer brands includes global brands Budweiser®, Corona® and
Stella Artois®; multi-country brands Beck's®, Hoegaarden®, Leffe®
and Michelob ULTRA®; and local champions such as Aguila®,
Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®,
Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®,
Sedrin®, and Skol®. Our brewing heritage dates back more than 600
years, spanning continents and generations. From our European roots
at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the
Anheuser & Co brewery in St.
Louis, US. To the creation of the Castle Brewery in
South Africa during the
Johannesburg gold rush. To
Bohemia, the first brewery in Brazil. Geographically diversified with a
balanced exposure to developed and developing markets, we leverage
the collective strengths of approximately 169,000 colleagues based
in nearly 50 countries worldwide. For 2021, AB InBev's reported
revenue was 54.4 billion USD
(excluding JVs and associates).
Budweiser is a medium-bodied, flavorful, crisp American-style
lager. Brewed with the best barley mallet and a blend of premium
hop varieties, Budweiser is an icon of optimism and celebration
which is enjoyed in over 60 countries around the world and is
committed to brewing every Budweiser with 100% renewable energy by
2025.
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