In High Demand: BARK Relaunches Weed-Inspired Dog Toys and Treats
17 April 2024 - 2:00PM
Business Wire
Limited-edition “4/20” collection returns for
the fifth year following sell-outs, re-sells and general hysteria
for the products among dog parents
BARK (NYSE: BARK), a leading global omnichannel dog brand with a
mission to make all dogs happy, is bringing back its cheeky
4/20-inspired dog toy and treats for the fifth year in a row.
Holding the record for the most dog toy versions of bongs sold (not
fact checked), BARK sets the green standard for pup paraphernalia
in the industry.
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BARK is now rolling out its 4/20-themed collection for new and
current BarkBox and Super Chewer subscribers for a limited time.
New customers can even receive their first box for just $4.20 when
they sign up for a six- or 12-month subscription. BarkBox
subscribers can expect to receive the original plush B-O-N-G-O and
Apple of My High dog toys, which are filled with fluff and
squeakers, while Super Chewer will satisfy tough chewers with more
durable dog toys including the treat-dispensing Snack-Packed Bong
dog toy and Munchie the Bear, who arrives in a 420mg SALIVA baggie.
BARK is also offering additional cannabis-inspired products a la
carte, including the Best Buds Bundle, featuring a tie-dye bandana
and Foggy Green Giant dog toy, on barkshop.com and Crunchy Munchies
Beef Liver Dog Food Topper, which has all the vibes (but no CBD or
THC), on bark.co.
The first launch of the 4/20-themed dog toys in 2020 sent dog
parents into a blaze, with BARK selling out of product in the first
24 hours and BARK’s Facebook ad with the toys garnering 5,000
comments in 10 hours.
“When we first launched 4/20 toys in 2020, there was instant
excitement among dog parents, resulting in one of our biggest sales
days ever - even surpassing the previous Black Friday with three
times more sales,” said Dave Stangle, VP of Brand Marketing at
BARK. “Four years later, these toys are still some of our top
sellers, with a weed-inspired toy or treat for every kind of dog
and playstyle. We love dreaming up ways to tap into cultural
moments and people’s obsessions to reach even more dogs and dog
parents.”
To learn more about and shop BARK’s 4/20 offerings, visit
bark.co.
About BARK
BARK is the world’s most dog-centric company, devoted to making
dogs happy with the best products, services and content. BARK’s
dog-obsessed team applies its unique, data-driven understanding of
what makes each dog special to design playstyle-specific toys,
wildly satisfying treats, great food for your dog’s breed,
effective and easy to use dental care, and dog-first experiences
that foster the health and happiness of dogs everywhere. Founded in
2011, BARK loyally serves dogs nationwide with themed toys and
treats subscriptions, BarkBox and BARK Super Chewer; custom product
collections through its retail partner network, including Target
and Amazon; its high-quality, nutritious meals made for your breed
with BARK Food; and products that meet dogs’ dental needs with BARK
Bright®. At BARK, we want to make dogs as happy as they make us
because dogs and humans are better together. Sniff around at
BARK.co for more information.
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version on businesswire.com: https://www.businesswire.com/news/home/20240417514580/en/
Investors: Michael Mougias investors@barkbox.com Media: Garland
Harwood press@barkbox.com
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