'Milestone' Contract Opens WLFI to 5 Million New Prospects
18 Mai 2004 - 1:27PM
PR Newswire (US)
'Milestone' Contract Opens WLFI to 5 Million New Prospects
HEATHROW, Fla., May 18 /PRNewswire-FirstCall/ -- Weight Loss
Forever International (BULLETIN BOARD: WLFI) , announced today that
its Beverly Hills Weight Loss & Wellness(R) division has signed
a Platinum Area Developer agreement that will give the company its
first significant presence in the Western U.S. The agreement signed
with National Franchise Center, LLC for Maricopa County, Arizona
includes the cities of Phoenix, Scottsdale, Mesa and Tucson. The
four metro-areas have a combined population of over six (6) million
people immediately exposing the company to one of the most
significant markets in the U.S. "This is truly a milestone for
WLFI," said Michael D'Apolito, WLFI CEO. "We've had numerous
interviews for this territory but decided we needed the right
player with experience, financial backing and a 'get it done now'
attitude." The agreement for the Arizona territory is one of
several that have been pending final discussions and contract
details. WLFI expects additional new "Platinum Area Development"
agreements to be forthcoming. At the signing Robert Palmer, a
principal in National Franchise Center, LLC said, "the Beverly
Hills name obviously has a special panache in the western U.S. We
intend to fully capitalize on the success and attitude that having
a name like Beverly Hills brings to this market." The "WLFI
Platinum Area Developer" agreement entitles qualified investors to
significant financial incentives, funding resources and franchise
privileges more broad than typical area development agreement. The
entitlements are contingent upon opening numerous franchises
simultaneously according to a rigid timetable that dictates the
area developer must open a minimum of twenty (20) units in a
five-year period. National Franchise Center, LLC is now identifying
potential locations. About WLFI Weight Loss Forever International
is a franchise management company currently operating 44 clinics
under four brands, Weight Loss Forever(R), Beverly Hills Weight
Loss & Wellness(R), Beverly Hills Nutritional Services(R) and
Tammy Phillips Fitness(R). WLFI "Platinum Area Development
Agreements" lead the company's strategy for franchise expansion.
For WLFI Company and Franchising Information Contact: Mr. Tim
Murray at 1-866-244-9534 (WLFI) or http://www.brokerelations.com/
http://www.beverlyhillsweightloss.com/NewsRel.php This release may
contain forward-looking statements that involve risks and
uncertainties, including without limitation, acceptance of the
company's products, increased levels of competition, product and
technological changes, the company's dependence upon financing and
third-party suppliers, and other risks detailed from time to time
in the company's federal filings, annual report, offering
memorandum, or prospectus. Specifications are subject to change
without notice. DATASOURCE: Weight Loss Forever International, Inc.
CONTACT: Tim Murray of Weight Loss Forever International, Inc.,
+1-866-244-9534 (WLFI) Web site: http://www.brokerelations.com/
http://www.beverlyhillsweightloss.com/NewsRel.php
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